Assistant Manager jobs in Norwich

About Blakely

Blakely Clothing is a fast-growing lifestyle fashion brand based in Norfolk, known for creating high-quality, timeless everyday wear for a loyal and growing customer base. As the business continues to scale across the UK and international markets, CRM plays a key role in how we engage customers, build loyalty, improve retention and deliver a personalised brand experience.

The Role

This role sits within Blakely’s CRM team, supporting the strategic planning, delivery and optimisation of CRM activity across email, SMS, direct mail and the myBlakely loyalty programme.

You will help manage the day-to-day delivery of CRM campaigns, supporting product launches, trading moments, seasonal campaigns and brand storytelling. The role would suit someone with previous CRM, email marketing or lifecycle marketing experience, ideally within retail, fashion, beauty, ecommerce or another D2C consumer brand environment. You will need to be organised, commercially aware, data-curious and confident working with creative, ecommerce and marketing teams to deliver accurate, engaging and performance-focused campaigns.

Key Responsibilities

• Support the CRM Manager in the planning and delivery of Blakely’s CRM and loyalty activity, helping to drive customer engagement, retention and revenue.
• Support the delivery of the CRM & Loyalty activity plan, ensuring campaigns are customer-first, commercially focused and aligned with key business and trading moments.
• Take ownership of the day-to-day execution of CRM campaigns across email, SMS and push, ensuring all activity is delivered accurately, on time and to a high standard.
• Support the development and growth of the myBlakely loyalty programme, helping to deliver engaging communications that increase membership, participation, repeat purchase and loyalty.
• Work with the CRM Manager and wider team to develop lifecycle and automated campaigns, ensuring customers receive relevant communications at the right stage of their journey.
• Assist with the delivery of personalised and segmented campaigns, using customer data and behavioural insights to ensure the right audiences receive the right messaging.
• Work closely with the Email Design Team to optimise and deliver engaging CRM communications, continually looking for ways to improve creative, content and customer experience/relevancy.
• Collaborate with Commercial, eCommerce and Marketing teams to support campaigns across email, SMS, push and other relevant channels, particularly around product launches and key trading periods.
• Stay up to date with CRM, retention and loyalty trends, bringing new ideas and opportunities to the team to help improve customer engagement and channel performance.
• Take a data-led approach to campaign planning and optimisation, using customer and performance insights to inform targeting, messaging and future activity.
• Monitor campaign performance against key revenue, engagement and customer KPIs, identifying opportunities to improve results.
• Support regular CRM reporting, helping to communicate performance and provide clear recommendations for optimisation.
• Ensure all campaigns are thoroughly checked and delivered in line with agreed brand, commercial, technical and customer experience standards.
• Develop an understanding of the wider customer journey, ensuring CRM communications work together effectively across acquisition, first purchase, repeat purchase and retention.

About You

• Previous experience working within CRM, email marketing, lifecycle marketing or customer retention.
• Strong understanding of CRM fundamentals, including segmentation, personalisation, customer journeys and loyalty.
• Experience delivering CRM campaigns across channels such as email, SMS and push.
• Experience working with CRM or marketing platforms, ideally Klaviyo or a similar platform.
• Comfortable using data and campaign performance metrics to understand what is working and identify opportunities to improve.
• Experience working collaboratively with wider teams such as Marketing, eCommerce, Commercial, Creative or Design.
• Strong understanding of the importance of customer experience and relevance when communicating with customers.
• Excellent attention to detail, with the ability to manage multiple campaigns and deadlines accurately.
• Proactive, reliable and willing to take ownership

What Success Looks Like

• CRM campaigns are delivered accurately and on time
• Customer journeys are maintained and supported
• Campaign performance is reviewed and learnings are shared
• CRM activity supports trading, product launches and customer retention
• The wider ecommerce and marketing team has reliable CRM support
• Campaigns are well-briefed, well-tested and aligned with the Blakely brand

What We Offer

• The opportunity to join one of Norfolk’s fastest-growing fashion brands
• A hands-on role within a growing team
• Exposure to CRM, retention, customer insight, ecommerce trading and brand growth
• A fast-paced, ambitious and supportive working environment
• Staff discount

Job Type: Full-time

Pay: Up to £35,000.00 per year

Benefits:

• Casual dress
• Company pension
• Employee discount

Ability to commute/relocate:

• Norwich NR2 1AD: reliably commute or plan to relocate before starting work (required)

Experience:

• Industry: 3 years (preferred)

Work Location: In person