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    • Full-time 37.5 hours per week.
    • Office based role: at least 60% of the working week.
    • Monday to Friday, 9am to 5.30pm including 1 hour lunch break.
    • You have existing relationships with UK brand or agency decision-makers you can bring to the table.
    • 3–6 years of experience in partnerships, sales, or business…
    • Manage partnerships with influencers, local businesses, and event organisers to increase brand awareness.
    • Develop and execute brand marketing strategies to…
    • Work with the Brand Director to create a program of partnerships, events and collaborations with like-minded brands and creators that engage the community and…
    • Elevate TikTok's brand narrative in key EU markets.
    • Grow global client relationships and scale product adoption across brands and markets.
    • You will be responsible for developing and executing marketing strategies across brand, product, partnerships and social media channels.
    • TikTok’s Mobile Gaming team partners with leading gaming publishers to unlock growth through creativity, performance, and long-term strategic partnerships.
    • Lead C Suite level conversations to increase revenue and grow strategic partnerships.
    • Lead account planning process that aligns brand and TikTok resources to…
    • Our innovative advertising products are high-impact and engaging, we create a dynamic experience for our users and develop deep connections with our agencies.
    • Passionate about brand building with proven experience launching or growing FMCG brands, supported by strong digital campaign and content strategy expertise.

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Job Post Details

CONTENT CREATOR & CREATOR PARTNERSHIPS MANAGER - job post

JML
3.3 out of 5 stars
South Shields
£35,000 - £40,000 a year - Full-time
You must create an Indeed account before continuing to the company website to apply

Job details

Pay

  • £35,000 - £40,000 a year

Job type

  • Full-time

Shift and schedule

  • Monday to Friday

Location

South Shields

Benefits

Pulled from the full job description

  • Employee discount
  • Employee assistance programme
  • Company pension
  • Private medical insurance
  • Cycle to work scheme
  • On-site parking

Full job description

CONTENT CREATOR & CREATOR PARTNERSHIPS MANAGER

LOCATION: TYNE DOCK, SOUTH SHIELDS, TYNE & WEAR NE33 5SP

SALARY: £35k to £40k per annum depending on experience

Full-time 37.5 hours per week

Office based role: at least 60% of the working week

Monday to Friday, 9am to 5.30pm including 1 hour lunch break

Plus benefits including on-site parking

Reporting to the Head of Social Media, you will be part of our growing Social Media team, helping build one of the UKs most exciting social commerce brands. We are investing heavily in social commerce and creator led marketing to accelerate growth across our direct to consumer and retail channels. This is a unique opportunity to help build this platform at the beginning of its journey.

JML is a dynamic, multi-channel consumer products business with over 40 years of expertise in product innovation, brand development, and retail marketing. We bring our products to life through a powerful combination of in-store theatre, digital marketing, ecommerce, and strategic retail partnerships across the UK and internationally. Our continued growth is driven by data led decision making, strong customer relationships, and first-class customer service. As an industry leading multi-channel business our vision is simple: to have a JML product in every home.

Key Responsibilities

  • Create engaging Facebook, Instagram, TikTok and YouTube content.
  • Film and edit short-form videos.
  • Identify and recruit creators and influencers.
  • Manage creator campaigns from briefing to delivery.
  • Build a scalable creator network across multiple product categories.
  • Coordinate product seeding and gifting programmes.
  • Work with our Head of Social Media to turn creator content into high-performing ads.
  • Help drive measurable sales through social commerce.

Experience & Skills

Ideal Backgrounds Include:

  • A Content Creator looking to move into a broader commercial role.
  • A Creator Manager or Influencer Executive wanting more ownership.
  • A Social Media Executive with strong content production skills.
  • A UGC Manager looking to work on larger-scale campaigns.

Skills

  • Strong content creation and editing skills.
  • A deep understanding of social selling and creator culture.
  • Experience working with influencers or creators.
  • Excellent communication and relationship-building skills.
  • A commercial mindset and interest in performance marketing.

Why Choose JML?

  • Help build a new social commerce business from the ground up.
  • Work with products that naturally lend themselves to social selling and demonstration.
  • Access a ready-made ecommerce platform, customer database and marketing infrastructure.
  • Benefit from the credibility of an established retail brand.
  • Work alongside a small but dedicated social and ecommerce team.

In return we will provide all the training you will need to succeed within the role and give you a chance to have a successful career in a growing business with opportunities for career development as the function scales.

Benefits JML Offer

25 days holiday a year (plus 8 bank/public holidays), increasing after 3 and 6 years service.

Employee Assistance Programme

Private Health Insurance after 1 year of service

Contributory Pension Scheme after 3 months of service

Life Assurance Scheme

Staff Product Discount Scheme

Eye Care Vouchers

Bike to Work Scheme

Enhanced Maternity and Paternity

This is a rare chance to help build something from the ground up with the backing of an established brand behind you. If that excites you, we want to hear from you. Learn more about JML at www.JMLdirect.com

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