Business Intelligence Analyst jobs in Birmingham

Analytical Manager (CRO Analyst)
Exeter or Birmingham (hybrid) | Full-time, permanent

TL;DR
Role: Analytical Manager (CRO Analyst)
Location: Exeter or Birmingham (hybrid working)
Salary: up to £35,000 (dependent on experience)
Working hours: Flexible, with some office time expected
Why apply?: Work on high-impact projects, collaborate with world-class experts, and play a key role in driving digital innovation for leading brands.

Our Mission & Vision
At Good Growth, we help businesses innovate online without being slowed down by outdated technology. Many large companies rely on legacy systems - where others see a limitation, we see an opportunity.
Our mission is to tear down barriers to growth, helping brands move fast, innovate boldly, and optimise their digital experiences. We combine extraordinary technology with world-class data and insight to deliver results that redefine what’s possible in digital commerce.

Why this role matters
As an Analytical Manager, you’ll work across a portfolio of client accounts, leading our analytical, insight and experimentation activity. You’ll dig deep into customer behaviour, identify where experiences are failing, and help inform and validate better ones, all grounded in data and the scientific method.
You’ll be hands-on with analysis, but you won’t work in isolation. You’ll collaborate closely with our Delivery and Build teams, helping turn insight into action and ensuring our work delivers clear commercial value.
This role is ideal for someone with solid analytics experience who loves problem-solving, asking “why?”, and turning complex data into clear, compelling stories.

What you’ll be doing

Delivering commercial impact
You’ll be accountable for the results of our work, combining performance analytics, customer insight and experimentation to drive measurable improvements across client accounts.

Data & analytics
You’ll ensure our analytical work is accurate, robust and clearly communicated. This includes working across platforms like Google Analytics or Adobe Analytics, extracting and processing data, and using visualisation tools to bring insights to life.

Customer insight
By blending quantitative and qualitative data, you’ll uncover the root causes of customer frustration and failure online, shaping experimentation programmes that improve experience and performance.

Experimentation & testing
You’ll apply the scientific method to A/B testing and CRO activity, ensuring high-quality hypotheses, sufficient testing velocity, and meaningful impact.

Collaboration & mentoring
You’ll work closely with our Delivery and Build teams to provide analytical direction and project support, while mentoring junior colleagues and supporting their development.

New business support
You’ll bring data and insight expertise into pitches and proposals, helping win new clients and grow our portfolio.

Staying curious
You’ll keep up with digital, analytics and experimentation trends, sharing ideas internally and with clients to continually raise the bar.

About you
You don’t need to tick every box, but we’re looking for someone who brings most of the following:
Essential
Around 2+ years’ experience post-graduation (ideally in an analytical, mathematical or scientific role)
Strong problem-solving and critical thinking skills
Excellent communication and presentation skills
A solid understanding of the scientific method
Willingness to travel to client sites and attend team workshops in Exeter or internationally.

Nice to have (we’ll train you if not)
Experience with digital analytics or insight platforms (GA4, Adobe Analytics, Contentsquare, Hotjar, Supermetrics)
Exposure to A/B testing and CRO tools (e.g. Optimizely, Google Optimize)
Experience working in a laboratory or structured experimental environment

Working Hours & Location
We believe in flexibility - you should work where you do your best work.
✅ Hybrid working: Most of our team spends 1–2 days per week in the office
✅ Offices in Birmingham and Exeter
✅ Core hours: 10:00 AM – 3:00 PM UK time (flexible start and finish times)
While we support remote working, we may ask you to be in the office more often during your first few months, to help you settle in and get up to speed with the team and our ways of working.

Benefits
️ 28 days annual leave (+ bank holidays)
Flexible & hybrid working
‍ Learning & Development Allowance
Regular team events & socials (including a 2-day company Town Hall)
Company Bonus Scheme
Work from Anywhere (up to 30 days a year) policy
We believe in investing in our people and enabling them to grow.

Our Interview Process
We believe in a fair, transparent process that gives you a real sense of the job, team, and culture.
1️⃣ Introductory Call (30 mins) – A relaxed conversation to see if the role is a good fit
2️⃣ Technical Task & Interview – A short task to showcase your technical skills, followed by an Technical Interview
3️⃣ Work Day – Spend a day with us to experience the role first-hand
We know interviews are a two-way process, so we encourage you to ask as many questions as you like throughout!

Want to Learn More?
Check out our work: goodgrowth.co.uk
Get to know our culture:  LinkedIn
Interested? Apply now! If you’re not sure whether you fit every requirement, we’d still love to hear from you - we value potential just as much as experience.

Diversity & Inclusion
Good Growth welcomes applicants from all backgrounds, experiences, and perspectives. A diverse team means we can better serve our global clients. If you need adjustments at any stage of the process, just let us know.

Please note that we cannot offer sponsorships at this time.
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