Cafe Deli Wholesale jobs in Croydon CR0

About the role

This role is about people, coffee, and connection. As Wholesale Manager, you’ll grow Origin’s presence across the South East and Home Counties by building and nurturing partnerships with cafés, restaurants, and hotels that share our values. You’ll balance finding new opportunities with supporting existing customers to thrive, making sure every partner feels part of Origin’s story. It’s a blend of sales, service, and storytelling, where commercial success and genuine relationships go hand in hand.

What you'll do

• Identify and secure new wholesale accounts within your region, focusing on high-quality independent and multi-site partners.

• Develop and manage long-term relationships that reflect Origin’s standards for quality, sustainability, and service.

• Collaborate with our training and technical teams to ensure every customer is supported and successful.

• Represent Origin at events, trade shows, and cuppings, acting as an ambassador for our coffee and culture.

• Maintain accurate CRM data, reports, and account plans to support forecasting and strategy.

• Contribute to regional and national sales planning alongside the Head of Wholesale.

• Deliver budgeted growth for Origin within allocated region, across organic and new business.

Who you are

You’re an experienced sales or account management professional from the speciality coffee, hospitality, or wider F&B industry. You combine commercial drive with a genuine love of coffee and people. You’re comfortable working independently, managing your own pipeline, and representing a brand with integrity.

You’ll likely have:

• A track record of driving B2B sales and managing accounts in the speciality coffee industry.

• Strong communication and negotiation skills, with the ability to influence and build trust.

• Advanced coffee knowledge and barista skills, confident in leading tastings and training.

• Experience using CRM systems and digital tools for planning and reporting.

• A proactive, curious, and collaborative approach to your work.

• Grown from barista or café management positions into sales or account management.

• Comfortable coordinating a variety of stakeholders and priorities.

What success looks like

• Consistent delivery against quarterly and annual sales targets.

• New account growth and strong customer retention across your region.

• Partners who are engaged, well-trained, and proud to work with Origin.

• Accurate, transparent CRM data supporting business planning.

• Visible contribution to the wider Wholesale team’s growth and success.

Working at Origin

Origin is an independent, founder-led coffee brand driven by purpose and creativity. We source, roast, and serve exceptional coffee, deeply connected to the people and communities behind it. Working here means being part of a team that values integrity, curiosity, and ownership, where your ideas and energy directly shape how people experience our coffee and our culture.

Why this role matters

Wholesale is central to Origin’s growth and reputation. As one of our representative's in the South East and Home Counties, you’ll shape how the brand is experienced in one of the UK’s most exciting and growing coffee regions. Your work will help strengthen Origin’s relationships with like-minded businesses and contribute directly to our purpose: building a sustainable coffee future, from farm to cup.

Please note: The base salary for this role is £40,000 FTE with an OTE of £50,000. Due to the travelling required for this role, a company car will be provided.

Working at Origin

• 26 days’ holiday, including your birthday off, plus flexible bank holidays

• Unlimited coffee and discounts on merchandise and partner products

• B Corp certified and proudly independent

• People-first culture with meaningful, values-led work

• SCA training and learning opportunities for everyone

• Enhanced family leave, sick pay, period leave, and personal days

• 5% employer pension contribution

• 24/7 Employee Assistance Programme and GP service

• Two paid volunteering days each year

Everyone is welcome at Origin

We believe diverse perspectives enrich our culture and creativity. If you’re passionate about coffee and excited by this opportunity – even if you don’t tick every box – we encourage you to apply. Your unique experience could be exactly what we need.

Why join us?

At Origin, you’ll be part of a dynamic team that values creativity, sustainability, and collaboration. We’re committed to providing an inclusive and inspiring environment where you can grow professionally and make a meaningful impact. And, of course, you’ll have access to some of the best coffee experiences imaginable.

While you are here and before you apply, take a look at us on Instagram.

We may close this advert early if we receive a high volume of suitable applications.