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Digital Marketing Manager
DBS Check Online
Capricorn Park, Blakewater Road, Blackburn BB1 5QR
£40,000 - £50,000 a year
Full-time
Apply now

Job details

Here’s how the job details align with your profile.

Pay

£40,000 - £50,000 a year

Job type

Full-time

Shift and schedule

Monday to Friday

Benefits

Pulled from the full job description
Free parking
Casual dress
On-site parking

Full job description

Digital Marketing Manager

Location: Blackburn
Salary: £40,000–£50,000 per year, depending on experience
Hours: Monday to Friday, 9:00am–5:00pm
Job Type: Full-time, Permanent
Workplace: Office-based only—this is not a hybrid or remote role.

Important – Experience Required

We are only looking for experienced digital marketing managers.

Applicants must have a minimum of 3 years' proven experience working specifically in a digital marketing manager or equivalent senior digital marketing management role.

This is not a position for someone looking to take their first step into marketing management.

Applicants whose experience is primarily in social media, content creation, sales, business development, or junior marketing positions will not be suitable.

Please only apply if you meet the required management experience and are able to work from our Blackburn office Monday to Friday, 9:00am–5:00pm.

About DBS Check Online

DBS Check Online is an established UK provider of DBS checking services, supporting businesses, organisations, and individuals with Basic, Standard, and Enhanced DBS checks.

We operate as a registered DBS umbrella body and responsible organisation and have developed an established digital operation for processing and managing DBS applications.

We have invested significantly in our technology, online processes, customer journey, and digital infrastructure.

We are now looking for an experienced digital marketing manager to take ownership of our marketing function, lead our existing marketing team, and develop the next stage of our digital marketing strategy.

The Role

You will take overall responsibility for the digital marketing function and provide leadership and direction to our existing marketing team.

Your role will be to set the marketing strategy, manage performance, improve existing activity, and identify new opportunities for growth.

You will have oversight across areas including PPC, SEO, email marketing, social media, content, brand development, customer acquisition, and conversion optimisation.

You will report to the Head of Operations and Managing Director.

Key Responsibilities

  • Take overall ownership of the digital marketing strategy.
  • Lead, manage, and develop the existing marketing team.
  • Set clear departmental targets, priorities, and performance expectations.
  • Oversee PPC and paid acquisition performance.
  • Analyse marketing spend, ROAS, cost per acquisition, and conversion performance.
  • Lead and improve the SEO and organic growth strategy.
  • Increase qualified website traffic and organic search visibility.
  • Oversee email marketing and customer communication strategies.
  • Develop our social media and content strategy.
  • Increase awareness and recognition of the DBS Check Online brand.
  • Develop B2B marketing and lead-generation strategies.
  • Identify new customer acquisition channels.
  • Analyse competitors and identify opportunities within the market.
  • Work alongside other departments to improve landing pages, customer journeys and conversion rates.
  • Introduce new marketing strategies, campaigns and technologies.
  • Manage marketing budgets and ensure expenditure is commercially justified.
  • Produce clear marketing performance reports for senior management.

New Ideas and Marketing Strategy

We are not recruiting someone simply to maintain what is already in place.

A major requirement of this position is the ability to bring new ideas and strategies into the business.

You will be expected to analyse our current marketing activity, identify weaknesses and opportunities and develop new strategies for customer acquisition, brand awareness and business growth.

You should have previous experience of creating marketing strategies rather than simply implementing instructions provided by others.

We want a digital marketing manager who understands how to test new channels, measure results and make commercially informed decisions about where marketing resources should be invested.

Essential Requirements

Applicants must have:

  • Minimum 3 years' experience as a digital marketing manager or equivalent senior digital marketing management position.
  • Proven experience managing and developing a marketing team.
  • Strong overall digital marketing knowledge.
  • Strong PPC knowledge and experience.
  • Strong SEO knowledge and experience.
  • Email marketing experience.
  • Social media marketing experience.
  • Content marketing experience.
  • Experience developing complete digital marketing strategies.
  • Experience managing marketing budgets.
  • Experience analysing ROAS, CPA, conversions and other marketing KPIs.
  • Experience with website conversion optimisation.
  • Strong understanding of customer acquisition.
  • Experience reporting marketing performance to senior management.
  • Ability to lead and hold a marketing team accountable for performance.
  • Ability to identify and implement new marketing opportunities.
  • Strong commercial understanding of marketing performance.

Who This Role Is For

This position is for an established digital marketing manager who has already managed people, budgets, campaigns and multiple digital marketing channels.

You should be confident taking responsibility for an existing marketing function and making decisions about its future direction.

You must be able to demonstrate previous examples of marketing strategies you have personally developed and the measurable results they achieved.

We are looking for someone who combines leadership, digital marketing expertise, creativity, data analysis and commercial thinking.

Office-Based Role

This is a full-time, office-based position at our Blackburn office.

Working hours are Monday to Friday, 9:00am–5:00pm.

This is not a hybrid or remote-working position.

Applicants must be able to commute reliably to Blackburn and work from the office five days per week.

Why Join DBS Check Online?

DBS Check Online is an established DBS checking provider operating as a registered Umbrella Body and Responsible Organisation.

The successful candidate will be joining an established operation with existing digital marketing activity, digital infrastructure and an experienced team.

The opportunity is to take ownership of the marketing function, improve performance, strengthen brand awareness, introduce new strategies and help drive the continued growth of DBS Check Online.

Salary: £40,000–£50,000 per year, depending on experience.

Pay: £40,000.00-£50,000.00 per year

Benefits:

  • Casual dress
  • Free parking
  • On-site parking

Application question(s):

  • Are you able to work full-time from our Blackburn office, Monday to Friday, 9:00am–5:00pm? This role is not hybrid or remote.
  • Briefly describe one digital marketing strategy you personally developed and implemented, including the objective, channels used and measurable results achieved.

Experience:

  • working as a Digital Marketing Manager : 3 years (required)

Work Location: In person

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