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    • At least three years' experience in a digital marketing or marketing management role.
    • Develop your skills across multiple digital marketing disciplines.
    • Provide digital expertise, coordinate external partners and ensure digital activity supports wider organisational objectives.
    • Reporting to:* Head of Marketing.
    • Proven stakeholder and agency management experience.
    • Broad full-funnel B2B marketing experience across brand, content, campaigns, digital, and partnerships.
    • Have a relationship with the external ad agency – ensuring there is a seamless handwriting internally and externally.
    • Your birthday off to celebrate you.
    • Extensive experience in SEO, across onsite and technical - both in agency and in-house settings, with a proven track record of delivering business growth and…
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    • Proven digital content creation skills covering digital assets for a variety of target audiences and platforms.
    • Job type Permanent Full-Time.
    • Collaborate with marketing assistant on the roll-out of marketing assets within our clinics, partners and retailers, from shopper marketing to vinyls.
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    • Relevant FMCG and shopper marketing experience.
    • You build trust quickly with internal stakeholders, retailers and agency partners to deliver shared success.
    • Manage the development and execution of marketing campaigns TTL, including digital, social, traditional media and retail.
    • Experience delivering both digital and print outputs, with a sound understanding of print production processes.
    • Reporting to:* Head of Marketing.
    • Experience managing external PR agencies and contractors.
    • Frequent use of digital tools and communication platforms.
    • Delivering on our commitments with passion.
    • Manage relationships with digital agencies and external suppliers.
    • Experience using CRM, marketing automation, and email marketing platforms.
    • A strategic thinker with a high understanding of digital marketing campaigns and technology.
    • Essentially, the need to develop and grow your client’s digital…
    • You must possess the assertiveness to manage landlord expectations, ensure smooth portfolio integration, and enforce our standardized digital workflow.

Job Post Details

Marketing Performance Manager - job post

The Good Care Group
London EC3N•Hybrid work
£35,000 - £40,000 a year - Full-time, Fixed term contract
You must create an Indeed account before continuing to the company website to apply

Job details

Pay

  • £35,000 - £40,000 a year

Job type

  • Fixed term contract
  • Full-time

Location

London EC3N•Hybrid work

Benefits

Pulled from the full job description

  • Referral programme
  • Additional leave
  • Company pension
  • Company events

Full job description

Marketing Performance Manager

Competitive salary (1 year fixed term maternity cover)

Location: London (Hybrid – minimum 2–3 days per week in our London office)

Reporting to: Marketing Director

About The Good Care Group

We're transforming the care industry by raising standards through the delivery of high-quality, personalised and specialist live-in care. Our mission is simple: to help people live independently in the place they love most – their own home.

The Role

This is an exciting opportunity for a commercially minded digital marketer who thrives on improving performance through content, SEO, websites and email marketing.

You'll take ownership of the day-to-day management of our websites, delivering engaging, search-optimised content and ensuring an excellent online user experience. Working closely with our specialist agency partners, you'll play a key role in increasing organic visibility, improving website performance and driving high-quality enquiries.

What you'll be doing

  • Create engaging, high-quality and SEO-optimised content including blogs, articles, website copy and landing pages.
  • Develop and implement SEO best practices to improve organic search visibility, website performance and user experience.
  • Manage and maintain website content in WordPress, including migrating legacy pages to our new website following our recent rebrand.
  • Create, update and optimise PPC landing pages to improve campaign relevance and conversion rates.
  • Measure and report on SEO performance, identifying opportunities for continual improvement.
  • Plan, create and deliver engaging B2B and B2C email marketing campaigns that produce compelling content across digital and offline marketing channels.

About You

If you're an experienced digital marketer looking for a varied role where you can combine creativity, performance marketing and purpose, we'd love to hear from you.

You'll have:

Essential

  • At least three years' experience in a digital marketing or marketing management role.
  • Strong experience across SEO, website management, content marketing and email marketing.
  • Excellent copywriting, editing and proofreading skills.
  • Experience managing website content using a CMS, ideally WordPress.
  • Strong analytical skills with the ability to interpret data and optimise performance.
  • Excellent organisational and project management skills.
  • Confident stakeholder management and communication skills.

Desirable

  • Experience using Mailchimp or another email marketing platform.
  • Understanding of marketing attribution, reporting and campaign tracking.
  • Knowledge of paid search, audience targeting and conversion optimisation.
  • Experience within the healthcare or home care sector.

Why join us?

You'll have the opportunity to:

  • Make a meaningful impact through your marketing.
  • Develop your skills across multiple digital marketing disciplines.
  • Partner with specialist agencies and senior stakeholders.
  • Be part of an organisation that genuinely values innovation, compassion and continuous improvement.

Apply today and help us continue to redefine what outstanding care looks like.

Pay: £35,000.00-£40,000.00 per year

Benefits:

  • Additional leave
  • Company events
  • Company pension
  • Referral programme

Work Location: Hybrid remote in London EC3N

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