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    • Understands creator-led brands, not just corporate marketing.
    • RAND is building one of the biggest media and commerce ecosystems in the UK card space.
    • You’ll have demonstrable experience of adding value to an organisation through delivery of a strategic marketing plan and activity to ensure the organisations…
    • The role starts on a part-time or fractional basis, with the clear intention of growing into a full-time position as the business expands.
    • Develop, implement, and optimise comprehensive digital marketing strategies to support Lidder Care's growth objectives.
    • Pay: £35,000.00-£40,000.00 per year.
    • Creating compelling marketing materials to drive lead generation activities.
    • Experience in B2B SaaS marketing and lead generation activities.
    • You’ll work closely with our performance marketing team to lead social media integration with our wider marketing agenda, including GEO and AI discoverability.
    • Solid experience in a digital marketing or e-commerce role, ideally with a direct-to-consumer or retail brand.
    • This role is full time - 38.75 hours per week*.
    • Proven experience in a consumer marketing or digital marketing role.
    • Strong understanding of D2C marketing channels (social, digital content, email, campaigns).
    • Digital marketing: 1 year (preferred).
    • Supporting the management multiple client campaigns in line with the client’s business goals and strategy.
    • Collaborating with internal stakeholders and media partners, you will support campaign execution, create engaging marketing assets, and help manage global…
    • The ideal candidate will come from a marketing agency, marketing automation, CRM, customer engagement, or digital marketing background and have experience…
    • Maintain marketing calendars, schedules and project plans to support the efficient delivery of marketing activity.
    • Company pension scheme and employee benefits.
    • Collaborate with the SEO and GEO Manager and wider marketing team to ensure content and platform activity aligns with organic growth objectives.
    • Previous experience in social media, content marketing or a similar marketing role.
    • Experience creating and managing email-marketing campaigns.
    • Develop and implement a digital marketing strategy aligned with ESP’s brand values and commercial objectives, which includes multiple brands within the ESP…

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Job Post Details

Head of Content - job post

PokeRand
Mansfield NG18
£60,000 - £75,000 a year - Full-time

Job details

Pay

  • £60,000 - £75,000 a year

Job type

  • Full-time

Location

Mansfield NG18

Benefits

Pulled from the full job description

  • Company pension
  • On-site parking

Full job description

Head of Content

Location: Mansfield NG18

Salary: £60,000-£75,000 DOE

Job type: Full-time

Start date: ASAP

About us

RAND is building one of the biggest media and commerce ecosystems in the UK card space.

Across Randolph Pokémon, RandCards, RandSports, RandBreaks, RandHits and our wider founder-led

content, we have constant raw material: live streams, product launches, warehouse moments, card

buying, grading, selling, business decisions, community moments and behind-the-scenes access.

The problem is not lack of content. The problem is turning it into a consistent, high-performing media

machine.

That’s where you come in.

The role

We’re hiring a Head of Content to own the full RAND content engine.

This is not a passive social media role. This is not “make a few posts”. You’ll be responsible for building

the system that turns our businesses, people, streams and founder access into daily content across

YouTube, Shorts, TikTok, Instagram, X and other platforms.

You’ll work directly with Randolph and the internal team to set the calendar, shape concepts, brief editors,

manage output, review performance and make sure the machine keeps moving.

You’ll also lead and build the content team around you. That means working closely with editors,

thumbnail artists, video producers, social/design hires and the wider RAND team to pull content out of the

business every day.

This role needs leadership, but it also needs hands-on taste. You should be comfortable shaping video

ideas, reviewing cuts, giving clear creative feedback, understanding pacing, hooks, thumbnails, brand feel

and what makes content work.

If Randolph is the source material, you are the operator who turns that into consistent, high-quality

content.

What you’ll own

The content strategy across Randolph Pokémon, RandCards, RandSports and related RAND

channels

Weekly and monthly content calendars

Longform YouTube concept development

Shorts, Reels and TikTok planning and repurposing

Briefing editors, thumbnail artists, designers and producers

Turning raw footage, streams, voice notes and business moments into content

Making sure publishing actually happens on schedule

Reviewing performance and changing direction quicklyBuilding repeatable formats that can scale

Leading and developing the RAND content team

Working with RAND employees across streams, warehouse, operations and product launches to

capture content

Building systems so good content is surfaced from the whole business, not just Randolph

Hands-on creative direction across video, thumbnails, brand content and social formats

Giving clear feedback on edits, hooks, titles, thumbnails, graphics and posting strategy

Helping hire and manage video, social and design support around the content function

What we need

You should be someone who:

Understands YouTube, Shorts, TikTok and Instagram natively

Has strong taste and knows what makes people click, watch and care

Can turn messy raw material into clear content ideas

Has managed a content calendar before

Can brief editors and creatives clearly

Understands creator-led brands, not just corporate marketing

Is commercially minded: this content exists to build audience, trust and revenue

Can challenge ideas, not just take instructions

Moves fast and takes ownership

Has led or helped build a content team before

Can work with different personalities across a fast-moving business

Has hands-on experience in video, social or brand content creation

Can give practical creative feedback, not vague opinions

Knows enough about editing, filming, hooks and pacing to raise the standard of the team

Bonus if you understand:

Pokémon, trading cards or sports cards

YouTube creator businesses

E-commerce or live shopping

Founder-led content

Community-led brands

What success looks like

Within 90 days, we should have:

A clear weekly content rhythm

Stronger Randolph Pokémon concepts

Daily short-form output from existing footage and streams

Better use of RandCards, RandSports, RandBreaks and RandHits channels

Less reliance on Randolph manually driving every upload

Clear performance reporting and next actions every week

A clear content team structure with owners, weekly rhythm and accountability

RAND employees actively feeding moments, ideas and footage into the content system

The kind of person who will do well here

You are not precious. You are not slow. You do not need perfect conditions.

You can look at a warehouse, a stream, a product launch, a voice note or a founder rant and instantly see

five pieces of content.

You understand that content is part creativity, part operations, part psychology, part commercial engine.

Most importantly: you own the outcome

Job Type: Full-time

Pay: £60,000.00-£75,000.00 per year

Benefits:

  • Company pension
  • On-site parking

Ability to commute/relocate:

  • Mansfield NG18: reliably commute or plan to relocate before starting work (required)

Application question(s):

  • Tell us about one content channel, brand or creator account you personally helped grow or improve. What was the starting point, what did you change, and what measurable result happened?
  • Pick one RAND channel: Randolph Pokemon, RandCards, RandSports, RandBreaks or RandHits. What would you improve first in the next 30 days, and what would your weekly content rhythm look like?
  • Imagine you have access to a live stream, warehouse footage, a product launch, and a 10-minute voice note from Randolph. Give 5 specific content ideas you would create from that raw material, including the platform and hook for each.

Work Location: In person

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