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Head of Digital Marketing - job post

The Cornish Company
St. Columb
£60,000 - £70,000 a year - Permanent, Full-time
Responded to 75% or more applications in the past 30 days, typically within 5 days.

Job details

Here’s how the job details align with your profile.

Pay

  • £60,000 - £70,000 a year

Job type

  • Permanent
  • Full-time

Shift and schedule

  • Monday to Friday

Location

St. Columb

Benefits
Pulled from the full job description

  • Casual dress
  • Company events
  • Company pension
  • Discounted or free food
  • Employee discount
  • Free fitness classes
  • Free parking

Full job description

About Us:

We are The Cornish Company and we are seeking a dynamic and experienced Head of Digital Marketing to lead our marketing efforts. With a focus on direct-to-consumer (DTC) campaigns and paid advertising across various platforms, we are looking for someone with a proven track record in driving successful digital marketing strategies.

The Cornish Company is one of the fastest-growing e-commerce companies in the U.K., established back in November 2020. We are now transitioning out of the startup phase and into a more mature organisation. Our mission is simple: to build a platform that will showcase everything that is great about Cornwall, with a strong emphasis on the food and drink for which Cornwall is well known. Our north star goal is to bring Cornwall’s finest to the global stage.

What the role will look like:

You will become a vital part of a rapidly expanding company transitioning from its startup phase into a more mature organisation. In this role, you'll collaborate closely with the Founders & Managing Director, working alongside them to shape the company's future. Initially, your role will be hands-on as you take the lead in assembling a team of creatives. As you assemble the team, you'll devise a comprehensive digital strategy for the future. Leveraging your team's strengths, you'll orchestrate the execution of this strategy.

While our marketing team establishes itself, the position will primarily be office-based; however, we anticipate transitioning to a more hybrid work environment in due course. Your responsibilities will encompass overseeing all paid media activity and other marketing initiatives within the business. You'll continuously test and refine campaigns, providing direct reports to the Managing Director.

You'll embrace the opportunity to work closely with senior management on a daily basis, unfazed by the prospect. Your pivotal role will involve spearheading the company's growth trajectory, with your insights and opinions highly esteemed across all facets of the organisation

Above all, your attitude is exceptional. Possessing a determined "get the job done" mindset, you're dependable and reliable whenever the need arises. The company's mission ignites an unparalleled excitement within you, motivating you to unleash your creativity daily. You'll witness firsthand the direct influence your contributions will wield on the business, and you'll receive considerable recognition for your efforts.

What We're Looking For:

  • Proven experience in running successful paid advertising campaigns across platforms such as TikTok, Facebook, Instagram, Google, and Microsoft.
  • Strong background in running successful DTC campaigns.
  • Experience working in the Food & Drink and/or Gifting industry is a bonus.
  • Minimum of 5 years' experience in a leadership marketing role.
  • Experience in a small to medium-sized e-commerce company.
  • Comprehensive understanding of all key areas of digital marketing, including SEO, SEM, Email Marketing, PPC, and Influencer Marketing.

Responsibilities:

  • You will play a key role in building the in-house marketing department, including hiring new candidates.
  • Oversee all paid media activity, developing effective strategies based on data and insights.
  • Establish and iterate on creative strategies, collaborating closely with in-house and external creative teams.
  • Scale ad content from various sources to drive high-performance video ads.
  • Track, measure, and report on key metrics, driving data-led decision making.
  • Test new campaigns and channels with a focus on sustainable growth.
  • Share successes and learnings with the wider team and company.
  • Oversee all email marketing campaigns with our Marketing automation platform - Klaviyo.
  • Develop and execute influencer marketing strategies to increase brand awareness, engagement, and conversions.

Requirements:

  • Proven track record in running successful paid media acquisition campaigns, preferably in e-commerce and DTC.
  • Experience managing budgets ranging from 6 to 7 figures.
  • Hands-on experience with ad creative, as well as strategic thinking abilities.
  • Strong data analysis skills with the ability to derive insights and optimise campaigns.
  • Experience managing and motivating teams.
  • Self-motivated with the ability to work autonomously.
  • Proficiency in Adobe Creative Suite is a bonus.
  • A passion for Cornwall, we are looking for someone who is very excited about the prospect of supporting the Cornish community & showcasing the exceptional qualities of Cornwall to the global stage.
  • Long term player - We are looking for someone who is committed to the cause & for what promises to be an incredible journey over the next 5 years in an incredibly fast-growing company.

Potential to progress to Director of Growth & CMO with stock options in the company for the right fit.

Relocation package will be available.

Please Read:

  • Please present a comprehensive portfolio showcasing examples of your work. We require proven instances of campaigns that you have spearheaded, along with the results that those campaigns generated.

If you're a strategic thinker with a passion for driving growth through digital marketing, we want to hear from you. Join our team and be part of our exciting journey towards helping bring Cornwall’s finest to the global stage.

Job Types: Full-time, Permanent

Salary: £60,000.00-£70,000.00 per year

Benefits:

  • Casual dress
  • Company events
  • Company pension
  • Discounted or free food
  • Employee discount
  • Free fitness classes
  • Free parking
  • Gym membership
  • Health & wellbeing programme
  • On-site parking
  • Work from home

Schedule:

  • Monday to Friday

Supplemental pay types:

  • Performance bonus

Ability to commute/relocate:

  • Indian Queens Trading Estate: reliably commute or be willing to relocate with an employer-provided relocation package (preferred)

Application question(s):

  • What are 3 companies that you admire and why?

Experience:

  • Digital marketing: 5 years (required)

Work Location: In person

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