Digital Marketing jobs in London

We are a start-up business reintroducing a well known international streetwear brand to the UK market. We are seeking a dynamic, culture-driven Marketing Manager to lead our growth and digital presence from our London office. As a key player in our lean team, you will bridge the gap between creative storytelling and data-driven performance marketing.

The ideal candidate lives and breathes streetwear culture, understands how communities are built online, and possesses the technical expertise to scale our direct-to-consumer (DTC) channels. You will have full ownership of our entire website experience, combining platform management with paid media, organic social, and deep analytics to optimise the digital storefront.

E-commerce & Website Management

• Full Website Ownership: Manage the day-to-day operations of our entire e-commerce website, ensuring the digital storefront is always accurate, visually stunning, and highly functional.
• Merchandising & Product Drops: Coordinate and execute product launches ("drops"), managing inventory visibility, product descriptions, pricing, and visual merchandising across the site.
• Conversion Rate Optimization (CRO): Continuously monitor and improve the user journey, checkout flow, and landing pages to minimise friction and boost conversion rates.
• Technical & Content Updates: Oversee basic front-end updates, banner changes, promotional coding, and SEO best practices to ensure the site remains fresh and ranks effectively.

Growth & Performance Marketing

• Paid Search & Shopping: Plan, build, optimise, and scale revenue-driving campaigns on Google Ads (including Performance Max, Search, and YouTube).
• Data & Analytics: Own the data stack using Google Analytics (GA4) to track user journeys, measure multi-channel attribution, monitor KPIs (ROAS, CPA, LTV, Conversion Rate), and deliver actionable insights to the wider team.
• Budget Management: Efficiently allocate and manage monthly ad spend across paid channels to ensure maximum ROI and sustainable growth.

Organic Social Media & Community Building

• Platform Management: Develop and execute a cutting-edge, native content strategy specifically tailored for Instagram and TikTok to grow our organic footprint.
• Trend Forecasting: Stay ahead of the curve regarding viral audio, internet culture, memes, and shifting algorithms to keep the brand relevant and conversational.
• Content Coordination: Collaborate with creative directors, photographers, and videographers to ensure product drops, lookbooks, and behind-the-scenes content are optimised for social engagement.
• Influencer & Seeding: Oversee the seeding of product to key creators, artists, and tastemakers within the global and local London streetwear scene.

Areas of Expertise & Requirements

• Streetwear Native: A profound understanding of the UK streetwear landscape, drop culture, fashion trends, and the nuances of the community.
• Website & E-commerce CMS Fluent: Proven experience managing an entire e-commerce platform (e.g., Shopify, WooCommerce, Magento), including product uploads, app integrations, and landing page creation.
• Google Ads Mastery: Proven track record of managing profitable Google Ads accounts, with a strong grasp of keyword research, audience targeting, and creative testing.
• Analytics Expert: High proficiency in Google Analytics (GA4) with the ability to turn complex data into clear, strategic growth plans.
• Social Media Fluent: In-depth, hands-on experience managing and scaling brand accounts on Instagram and TikTok, with a portfolio of creative campaigns or high-performing organic content.Location: Must be able to work full-time from our London office.
• Experience: 3+ years of digital marketing and e-commerce experience, within fashion (ideally streetwear), e-commerce, or an agency servicing lifestyle brands.

What We Offer

• Competitive salary based on experience.
• Clothing allowance and staff discounts.
• Opportunity to shape the visual and commercial direction of a fast-growing fashion label.
• An intimate team with direct access to company directors.
• What We OfferCompetitive salary based on experience.
• Clothing allowance and staff discounts.Opportunity to shape the visual and commercial direction of a fast-growing fashion label.
• An intimate team with direct access to company directors.

Pay: £30,000.00-£45,000.00 per year

Work Location: In person