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Senior CRM Exec (Behaviour Change) - job post

Holland & Barrett
2.9 out of 5
33 Cavendish Square, London
Permanent, Full-time
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Job details

Here’s how the job details align with your profile.

Job type

  • Permanent
  • Full-time


33 Cavendish Square, London

Pulled from the full job description

  • Company pension
  • Employee discount

Full job description

H&B&Me key focus is supporting users to make small habit changes to help their wellness now and embed those habits to help deliver our mission of adding quality years to life. Join our team and be part of a company that truly lives its values. With our expertise and commitment to innovation, we aim to build trust and make health and wellness accessible to all. By fostering inclusivity and care, we work collaboratively to improve the well-being of our colleagues, customers, and communities.

The Role

As a Senior CRM Exec in our Behaviour Change Programmes, you will play a pivotal role in implementing and optimising initiatives that truly drive impact. You'll work with a dynamic team, employing CRM strategies to foster member engagement and health improvements. This is your chance to make a significant contribution to our community's wellness, leveraging content, technology, and science to inspire healthier living.

Key Responsibilities:

  • Design and refine end-to-end goal journeys within our health engagement programme, incorporating diverse content and interactive elements.
  • Manage our app's 'Coach', guiding members to improve their health metrics.
  • Lead the technical implementation of Behavioural Change content in CRM systems, including content sequences and event triggers.
  • Collaborate with our behaviour change squad to develop and implement goal plans and propositions for new goals.
  • Oversee the development and execution of test and learn strategies for our coach community and challenges.
  • Engage with our science team to ensure all plans and content are scientifically grounded.
  • Initiate pilots for community expansion and manage personalised engagement paths for diverse segments.
  • Coordinate with Growth CRM and Social Media teams to align marketing efforts and community engagement.


The team is based all over the country and use our Central London office as a base for meetings each week (up to two days) There will also be a need to attend supplier locations for face-to-face meetings. As the service is digital, there may be the occasional need for out-of-hours working to support the delivery of services. We're a global digitally enabled business and we expect our colleagues to be self-driven and to determine the most appropriate place to work each day to meet the requirements of the role and achieve their best performance and optimum output.

The Person

  • Proficiency in simple coding and markup, with familiarity in languages like Lua or Python.
  • Experience with behavioural change platforms and CRM systems.
  • Proactive collaboration skills with science, medical, and regulatory teams, ensuring compliance.
  • Track record of managing engagement programmes across various segments.
  • Ability to work closely with product and technology teams, using data to inform decisions.
  • Experience in health tech or regulated industries preferred.
  • Strong communication skills, problem-solving ability, and a data-driven approach.

What we offer

Our Benefits for this role include, but not limited to:

  • H&B Employee Discount - 25%
  • Pension company contribution
  • Exclusive benefits, free advice and savings from a range of retailers and providers
  • And many more!

We're passionate about helping every colleague thrive across all dimensions of wellbeing, and we're committed to having a diverse and inclusive workplace. In line with our EPIC values (Expertise, Pioneering, Inclusive, Caring), we embrace and actively celebrate all our colleagues unique and varying experiences, backgrounds, identities and cultures - I am me, we are H&B.

#hybrid #LI-JA1

    Wellness Solutions
    Job Type:
    Full Time
    Number of Hours:
    Contract Type:
    Closing Date:
    19 April 2024
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