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Business development

Channel Sales Launch Partner Manager, EMEA (Third-party Associate)

Location
:

London

Employment Type
:

Third-party Associate

Job Code
:

A204805

Responsibilities

The Channel Sales team at TikTok is dedicated to unlocking unprecedented growth via partnerships.

As a Channel Sales Partner Manager, you will play a key role in enabling and growing TikTok’s most strategic Channel Partners across Europe. You’ll own relationships across onboarding, go-to-market readiness, campaign activation, and ongoing partner success. This role requires a mix of partner management, operational execution, and client success expertise to help partners deliver measurable outcomes for SMB advertisers efficiently and at scale.

Key Responsibilities

• Lead the end-to-end enablement and success of Channel Partners through structured onboarding, launch readiness, and ongoing operational support.
• Serve as the go-to resource for ad account setup, campaign activation, optimisation, and operational best practices across partner-managed SMB advertisers.
• Build scalable playbooks, training programmes, and operational workflows that enable partners to operate independently and reduce reliance on 1:1 support.
• Educate partners on TikTok products, campaign best practices, measurement frameworks, and platform updates through repeatable and scalable enablement programmes.
• Support partners in diagnosing and resolving campaign, account, measurement, and operational issues by collaborating closely with Product, Operations, Support, and Engineering teams.
• Use performance data and partner insights to identify optimisation opportunities, improve advertiser outcomes, and accelerate partner growth.
• Stand up and continuously improve systems and processes across attribution, reporting, billing, support, and campaign execution to remove friction and improve time-to-value.
• Capture recurring partner challenges and convert insights into product feedback, automation opportunities, and programme improvements to improve scalability and partner experience.
• Develop and deliver regular business reviews and operational health checks to align on growth opportunities, adoption metrics, and partner success plans.
• Surface success stories, best practices, and scalable learnings to strengthen partner performance and support programme growth.

Qualifications

Minimum Qualifications:

• 5+ years of experience in partnerships, account management, customer success, or campaign management within digital advertising, adtech, martech, or SaaS.
• Hands-on paid media experience, including campaign setup, optimisation, troubleshooting, and performance analysis.
• Experience at a major advertising platform or partner ecosystem (e.g. Google, Meta, TikTok, Amazon) with strong familiarity of campaign management platforms and advertiser workflows.
• Proven ability to design and deliver partner or client trainings, workshops, and scalable enablement programmes.
• Strong analytical skills with the ability to translate data into actionable recommendations and performance improvements.
• Demonstrated experience building playbooks, enablement frameworks, and scalable operational processes.
• Experience supporting campaign execution and resolving technical, measurement, or operational challenges.

Preferred Qualifications:

• Experience in fast-paced, high-growth environments, ideally within major digital advertising platforms
• Exceptional communication, influencing, and executive stakeholder management skills.
• Strategic thinker with the ability to balance vision with execution in a rapidly evolving environment.

Important Note: Please be advised that this job posting is on behalf of a third-party agency. This is a 12-month temporary assignment managed by a third-party agency, who will be your employer. While you may be assigned to work at TikTok, you will not be a TikTok employee. All contractual terms, including payroll and benefits, will be handled by a third-party agency. By applying, you agree that the information provided in your application may be processed and retained by TikTok for recruitment purposes and shared with a third-party agency in accordance with TikTok's Applicant Privacy Notice https://lifeattiktok.com/legal/privacy

Job Information

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

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Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

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We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

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Diversity & Inclusion

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TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.