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Retail Sales Executive - Byfleet - job post

Allwyn UK
2 reviews
ByfleetHybrid remote
Responded to 51-74% of applications in the past 30 days, typically within 1 day.

Job details

Here’s how the job details align with your profile.

Job type

  • Full-time

Shift and schedule

  • Monday to Friday

Pulled from the full job description

  • Company car
  • Company pension
  • Life insurance

Full job description

About us:

We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence in Austria, the Czech Republic, Greece, Cyprus and Italy. We have been officially awarded the Fourth Licence (10 year licence) to operate the National Lottery starting February 2024.

‍We’ve developed ground-breaking technologies, built player protection frameworks, and have a proven track record of making lotteries better. Our aim is to create one of the UK’s most inclusive organisations – where people can bring the best of themselves, to do their best work, every day, for the benefit of good causes.

Allwyn is an Equal Opportunity Employer which prides itself in being diverse and inclusive. We do not tolerate discrimination, harassment, or victimisation in the workplace. All employment decisions at Allwyn are based on the business needs, the job requirements, and the individual qualifications. Allwyn encourages applications from individuals regardless of age, disability (visible or hidden), sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

While the main contribution of the National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, largescale transformation journey to build a bigger, better, and safer National Lottery that delivers more money to good causes.

Role Information:

The successful candidate will be working in and around the Byfleet area territory. The role is initially offered as a 2-year fixed-term contract and is field-based Monday to Friday. A company car and fuel card are provided.

Role Purpose:

  • Through ownership of territory management you will build and maintain strong relationships with our retailer network within an assigned territory.
  • Deliver the retail and marketing plans by supporting and growing in-store standards, advocating the commercial value of The National Lottery to drive sales and returns to Good Causes.

Department Description:

  • The Retail Department will execute our consumer strategies through our national account, retail sales, customer development and contact centre channels, working towards great in store execution of our category through a focus on distribution, availability, display, impact and retailer advocacy.
  • Each of these areas will also look to initiate new in-channel strategies, services and propositions that meet retailer needs.
  • All activities will be developed and delivered in a socially-responsible manner that meets the values of the National Lottery and optimises the returns to Good Causes and the aligned incentives of National Lottery stakeholders.

Team Description:

  • The Retail Sales Team are the face of The National Lottery to the existing National Lottery Retailers, supporting them to increase Returns to Good Causes, driving sales through increasing in-store standards, Retailer Training and the ongoing management of The National Lottery retail estate. Working with Allwyn Head Office and Customer Operations Teams, implementing the retail plan most effectively and efficiently as possible, utilising digital technology where appropriate.

Role Responsibilities:

Strategic Delivery:

  • Support the Annual Business Plan by delivering key messages and marketing updates to our retail network
  • Support the Retail Sales Team objectives and review against agreed measures, working cross territory / divisionally where required.
  • Bring retail insight and new ways of working into Allwyn through team meetings, 1:2:1’s with Retail Sales Manager.


  • Deliver the Retail Key Performance Indicators through ownership of territory management plans and prepare store visits within your assigned territory.
  • Proactively drive high in-store standards and deliver key messages.
  • Build and maintain great relationships in your assigned territory to drive great in store execution and retailer advocacy of The National Lottery within stores now and into the future.
  • Develop a strong understanding of your territory, retailers, and competitors to drive sales and returns to Good Causes.
  • Agree and gain commitment ensuring retailers comply with the necessary player protection through the Retail Training Centre (RTC).
  • Drive your own development through our Retail Sales Academy (RSA).

Sales Competencies:

Business Knowledge:

  • Understands structure, vision and purpose; Knows Retail vision and can translate throughout all they do; Aware of cascaded information affecting the business and organisation; Is aware of what other business departments / functions are and how they interact; Takes into account their business understanding / awareness throughout.

Financial Acumen:

  • Understands and can discuss sales and returns to Good Causes confidently. Using appropriate tools to conduct analysis and lead conversations around corrective action.

Data and Insights:

Aware of trends and how these may impact their area of business; Knows the Lottery competition; Understands local retailer dynamics, formats and channels; Understands shopper motivations and needs; Links external trends to action needed within role; Understands key metrics and can talk about these in an internal and external environment.

    Strategic Development:

    Understands the team strategy / objectives; Executes all tasks in role (internal and/or external. Competently shares small strategic decisions with line manager which are well thought through; Competent at evaluating successes and failures and applies this to the next project/output; Competent in planning and organising own task; Establishes priorities in partnership with manager or wider team and plans accordingly.

      Communicating with Impact:

      • Active member of the immediate team and makes an effort to get to know other teams. Can manoeuvre through group discussion effectively; Comfortably takes delegation, ensuring outcomes and milestones are contracted, internally & externally.

      Personal Accountability:

      • Can be counted on to achieve goals; Able to follow direction within a set strategy and will articulate what is possible within remit; Genuinely cares about their outputs and the effect these have internally and externally; Balances own workload, flexing this when priorities shift; Comfortable working on a task, knowing why it is being performed and seeking guidance in times of uncertainty.

      Skills and Experience:

      • Previous field sales experience or customer service (ideal but not necessary).
      • You're always bringing new ideas to the table.
      • Strong sales and commercial acumen.
      • You’re a people person and confident speaking to our retailers and can build great relationships.
      • Experience of face-to-face selling – and you’re pretty good at it too.
      • Ability to use IT packages and be IT literate.
      • Good with numbers and you're able to analyse data and provide insight to our customers.
      • The ability to deliver effective training with people at all levels.
      • A full UK driving licence and flexibility to travel across your territory and wider regions when required.


      • 34 days paid leave (This includes bank holidays)
      • 2 x Life Days • 4 x Salary of Life Insurance
      • Pension: We’ll contribute up to 8.5%.
      • BUPA
      • £500 wellness allowance
      • Income Protection

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