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Director of Sales & Marketing - New Opening - job post

Maldron Hotel
365 reviews
Liverpool L1
Responded to 75% or more applications in the past 30 days, typically within 1 day.

Job details

Here’s how the job details align with your profile.

Job type

  • Full-time


Liverpool L1

Full job description

Director of Sales - Maldron Hotel Liverpool City

We have a fantastic new vacancy for Director of Sales in the new Maldron Hotel Liverpool City, opening Summer 2024.

With a prime location near the Liverpool waterfront, this 268 bedroomed hotel is the first in the city for Dalata Hotel Group, the fastest growing hotel chain in the UK. And with a variety of bedroom options, an exciting Meeting & Events product as well as a spacious, contemporary Bar which will become a hotspot in the city, the hotel is on track to become one of Liverpool's most favourite leisure and business destinations!

We are seeking an energetic and experienced Director of Sales who will embody our culture and values, and really represent Maldron Liverpool City by leading their team from the front and by driving outstanding guest experience.

Objective of the Role

In this dynamic and challenging role, the Director of Sales will be responsible for maximising the sales potential and achieving revenue budgets via bedrooms, conference rooms & food & beverage.

The ideal candidate will be pro-active and energetic with a proven track record in achieving sales targets and the ability to execute effectively a focused sales & marketing plan for the agreed market segments of local & global corporate, meetings, events & leisure.

Key Duties and Responsibilities

  • Plan and direct day to day operation of the sales & marketing function to ensure maximum revenue & profitability and provide potential and existing clients with the highest level of sales service.
  • Perform day to day sales activity including lead generation, face to face meetings, contracting & rate negotiation, site inspections, attendance at trade shows, client entertainment and national/international sales trips.
  • Undertake monthly corporate tracking of corporate accounts to monitor production and more importantly to identify any decreases and taking necessary action to remedy same.
  • Identification and management of all Corporate and Consortia RFP’s with volume for city, ensuring maximum inclusion for the hotels.
  • Analysis of GDS production reports & intelligence information to develop business channel.
  • Focus on driving meeting & conference business into hotel.
  • Report weekly & monthly on account performance and general activity to General Manager and Central Office.
  • Input to hotel pricing strategy and forecasting with General Manager and Revenue Manager.
  • Management of annual marketing budget.
  • Executive quarterly activity plans to create focus for the team and adapt activity to support business needs.
  • Devise and execute hotel sales & marketing promotional campaigns through local & national media, evaluating & reporting on marketing campaigns ROI.
  • Arrange regular corporate entertainment.
  • Develop printed promotional material including brochures, fliers, special offers, posters, tent cards etc. in line with brand standards.
  • Manage online marketing & brand website through content development and continually driving customers direct to this sale channel.
  • Attend Group consumer and trade promotions as required and schedule relevant individual promotions for the hotel.
  • To ensure the accurate processing, distribution, recording/filing and follow up of all sales correspondence, including the execution of contracts, quotations, confirmations, cancellations, etc. Utilise CRM system for client database building.
  • Represent the hotel at sales team meetings and other events as appropriate.
  • Identify key competitors and carry out regular competitor analysis; monitoring their performance, rates and sales activity.
  • To protect and promote the image of hotel at all times, both in print and verbally.
  • To be fully aware of the main market developments and other factors that would influence business or create favourable market conditions.


  • 2 to 3 years in a Sales/Marketing role, ideally in a Hotel or customer focused environment.
  • A creative thinker with an outgoing personality who can drive new relationships as well as maintain existing ones.
  • Experience of effective people management in a team environment.
  • Sales focused, target and results driven.
  • Effective communicator to clients and colleagues, individually and in groups; with the capacity to provide clear written reports.
  • Confident, ambitious and pro-active.
  • This role offers huge amounts of exposure to someone who is seeking career development and is truly passionate about the Hospitality industry!

About our culture:

Dalata Hotel Group – Ireland’s largest hotel group has a number of exciting positions on the horizon. As Dalata continues to grow and expand in Ireland and the UK it’s more important than ever to have the right team alongside us, in the near future we will be opening the doors of new hotels creating many jobs and investing millions in the Irish and UK economy.

We lead through our Dalata values of “Our People, Our Fairness, Our Service and Our Individuality”. If you have the right attitude and energy you will have great opportunities to progress within the group. Our company is a place where you can do great things – individually and as a team. You will have the opportunity to develop your talent, be recognised and rewarded for your commitment and pursue a fulfilling career. We also have a number of unique and recognised training programmes to aid your professional and personal development and pride ourselves on creating an objective, supportive and fair working environment for our employees.

Dalata Hotel Group Plc is an Equal Opportunities Employer.

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