Executive Head Marketing jobs in Alton Towers

Group Head of Marketing

Location: Fradley WS13 8NG

Office based.

Are you an experienced Marketing Manager looking to take the next step in career? Or a Head of Marketing seeking a new challenge? We have a unique opportunity of Marketing ownership across Allports Group and shaping the future growth of the business.

Established in 1959, Allports Group has a tradition of serving commercial vehicle operators throughout the United Kingdom with products and services, delivering both financial and operational benefits.

Approaching 70 years in business Allports Group have developed successful operations in key business areas, including Authorised Distributors for Renault Trucks, Isuzu Trucks, Allports Rental and Contract Hire specialists, Bodywork Repair and Paint Centre and more recently Deker Solutions, a business dedicated and specialised in multi-deck trailers.

Role purpose

As Head of Marketing, you will have the support of our talented Marketing Executive in leading the development and execution of a commercially focused marketing strategy that supports revenue growth, customer acquisition, retention and brand development across all Group divisions. including Vehicle & Trailer Sales, Rental & Contract Hire, Aftermarket Service & Parts, EV Solutions and associated businesses.

This role goes far beyond traditional marketing. You will be responsible for building and evolving the Group's marketing function, creating a modern, data-driven approach that aligns closely with commercial objectives and customer needs.

A comprehensive benefits package includes:

• Excellent salary
• Fully expensed company car or car allowance
• 25 days holiday plus additional annual leave and birthday off awarded for length of service
• Designated EAP service to support health and wellbeing
• Refer a friend scheme (earn £750 for each referral)
• Training and Development opportunities for career progression
• Charity and Community events throughout the year

Key Responsibilities

Lead and Develop the Marketing Team

Lead, motivate and develop a high-performing marketing team, fostering collaboration, creativity and accountability while supporting professional development and delivering against business objectives.

Lead Marketing Strategy and Leadership

Working closely with the Group CEO , Executive Leadership Team and departmental Managers, you will develop strategy, introduce new ideas, challenge the norm and create marketing initiatives that deliver measurable business impact.

Brand Management & Communications

Oversee brand positioning, consistency and reputation across all channels. Lead internal and external communications to ensure clear, engaging and consistent messaging that strengthens brand awareness and customer trust.

Digital Marketing, performance and Customer engagement

Lead digital marketing activity across relevant channels, monitoring campaign performance, optimise digital journeys using data and insights to improve engagement and return on investment.

Lead generation & Commercial Growth

Develop and deliver strategies to generate high quality leads, increase customer acquisition and support revenue growth. As a member of the Executive Leadership team, you will work collaboratively across Sales, Rental, Aftermarket Service & Parts, Finance, Operations and OEM partners to ensure marketing is embedded throughout the organisation and contributes directly to business success.

CRM, Customer Journey and Lifecycle management

Oversee CRM strategy and customer lifestyle communications, ensuring effective and targeted engagement. Improve our customer journey from initial enquiry through to conversation, retention and loyalty maximising customer lifetime value.

Agency and Supplier Management

Manage relationships with external agencies, suppliers and strategic partners, ensuring high-quality delivery, effective collaboration and value for money. Oversee budgets, performance and deliverables to ensure activity meets agreed objectives and brand standards.

Campaigns and Promotions

Plan, develop and deliver integrated marketing campaigns and promotional activity to increase awareness, engagement and sales. Ensure campaigns are commercially focused, delivered on time and within budget, with clear objectives and measurable results.

Customer Feedback

You will act as the voice of the customer across the Group, ensuring customer feedback, market intelligence and commercial insights help shape future business decisions, service improvements and growth opportunities.

Own the Group-wide customer feedback programme across all business divisions. Develop structured processes for collecting customer feedback through surveys, reviews, NPS, testimonials, online platforms and direct engagement.

Key Skills and Experience

We’re looking for an experienced marketing leader who can combine strategic thinking with strong commercial awareness, and who understands and can demonstrate how effective marketing can directly support business growth.

• Significant experience in a senior marketing leadership role, including responsibility for developing successful marketing strategies.
• Previous experience within vehicle and trailer services and products, or a capital equipment sector desired.
• Experience managing marketing budgets, agencies and external partners, with good financial and commercial awareness.
• A CIM qualification or equivalent, alongside a self-motivated, organised and collaborative approach.

This new and exciting senior position offers excellent remuneration, together with extensive benefits package, together with opportunity for further career development, you will be joining an established leadership team and a business offering exciting products and services who are looking to expand and further develop through effective marketing.

Work Location: In person