Experience Photography jobs in Cumbria

Main purpose of role:

The Social Media & Digital Executive plays a pivotal role in developing the social media presence of Sarah Nelson’s Grasmere Gingerbread® through planning, creating, scheduling, and posting effective social media content. Combining creativity with strategy, the Social Media & Digital Executive works to achieve two core objectives; firstly, to build brand awareness via all relevant social media channels and, secondly, to drive new audiences to the Grasmere Gingerbread® website and outlets.

Main tasks of role:

Social Media:

• Manage, maintain and grow all company social media accounts - Facebook, Instagram, X, LinkedIn, TikTok, YouTube;
• Build and implement an exciting content calendar plan for Grasmere Gingerbread® social media channels;
• Develop creative, innovative and engaging content (photography, videography, copy);
• Ensure consistency of ‘tone’ and ‘voice’ (written and visual) within compelling narratives that reflect the traditional values of the Grasmere Gingerbread® brand;
• Community management by actively listening and reacting appropriately across different platforms to sustain and engage the audience;
• Respond reactively & positively to all customer service enquiries;
• Initiate and implement collaborations & competitions that raise awareness and generate a positive buzz for Grasmere Gingerbread®;
• Source, liaise, communicate and coordinate micro-influencer/influencer opportunities;
• Monitor, track, analyse, interpret and report on social media platform performance to effectively enhance and tailor future content to drive growth using tools/software such as Google Analytics, Hootsuite, LinkTree and Meta insights.

Digital Marketing:

• Execute digital advertising campaigns on Meta Business Suite and adjust schedules based on performance data;
• Understand and coordinate with external agencies for PPC/Google Ad campaigns and monitor using GA4;
• Work closely with Head of Marketing & Sales to progress the overall marketing objectives of the business;
• Where appropriate manage and administer budgets;
• Stay up to date with the latest digital marketing trends and innovations within the industry.

Photography:

• Product and setting photography;
• Use of Adobe Lightroom/Photoshop and photography editing software;
• In-house and PR photography requirements;
• Liaise and coordinate photography shoots with external photographers;
• Operate and amplify Grasmere Gingerbread® Pinterest account.

Video:

• Manage and utilise Grasmere Gingerbread® YouTube Channel;
• Film, edit and upload, reels, videos of TikTok, Instagram and Vimeo.

Design:

• Support the team with creation of graphics for marketing and sales assets with Canva or Adobe Illustrator;

Other responsibilities and duties:

• Photo library management to ensure content is named and categorised properly and accessible for the team;
• Responsible for media archive (includes press, print, audio, video);
• Budget management for digital advertising campaigns;
• Responsible for Grasmere Gingerbread® account on Eventbrite;
• Create and coordinate Grasmere Gingerbread® email footers using WiseStamp software;
• Other relevant activities out with immediate job description that may positively impact upon sales and marketing activity.

Role requirements:

• Significant experience managing social media and content creation;
• Proven success running digital campaigns;
• Meticulous attention to detail is paramount;
• Ability to self manage and work as part of a close knit team;
• The professional authority and ability to ensure that the Grasmere Gingerbread® brand and ethos are upheld at all times;
• Understanding food industry and appreciation of the unique Lake District landscape.

Essential skills:

• Exceptional copywriting skills and a passion for creating content;
• Effective communicator at all levels both verbal and written;
• Excellent organisational skills, time management and ability to multi-task;
• Proficient in IT skills (Microsoft) and software;
• Creative, innovative and highly motivated;
• Demonstrate the ability to understand engagement metrics and KPIs.

Desirable skills:

• Experience of working within the food industry;
• Knowledge of how to use a DSLR camera and photography experience, although candidates with relevant qualifications but without photography experience will still be considered for the role;
• Understand PPC campaigns;
• Degree in digital marketing or equivalent high-level qualifications relevant in this field.

Salary: £30’000 - £35’000 (dependent on skills, experience and relevant qualification)

Location: Grasmere, Lake District National Park (on-site role)

Days & hours of work: Monday to Friday 40 hours; 9.00 am to 5.30pm (1 hour for lunch) plus an additional 2.5 hours covering evenings and weekends off-site for social channels.

Our provision & benefits:

We offer you the opportunity to work in the most beautiful part of the UNESCO Lake District National Park. As part of a successful, friendly family business that prides itself on its social responsibility and commitment to the charitable sector. The role includes a six‑month probationary period. The following benefits (points 1, 4, 5 & 7) after 6 months’ probationary period, point 2 after one year’s service:

1. Health policy with the option to add family members, including a cashback scheme for healthcare, everyday essentials and leisure spending;

2. A day’s pay on your birthday;

3. Free parking in Grasmere for non-residents;

4. ‘My Cumbria Card’, offering discounts on regional attractions and facilities;

5. Staff discount;

6. Paid external courses that support the role;

7. £50 worth of goodies of your choice;

8. Free refreshments and unlimited Grasmere Gingerbread® while at work.

To note:

• Company phone, laptop and camera are provided with this position.
• A special confidentiality agreement must be signed as part of the appointment process.
• This on-site position is located with the marketing office in Grasmere and is not offered hybrid or remote.
• UK Driving License is required for this role.

Vision and Mission:

Our mission is to make ‘the best gingerbread in the world’ and deliver a truly unique sensory experience.

Our vision is threefold; to respect over 170 years of heritage, to protect the integrity of the brand, and to sympathetically grow the business to fulfil future customer expectation.

About us:

Grasmere Gingerbread® is an iconic, third generation family business in the heart of the UNESCO Lake District National Park in Cumbria. Our core values are passion, trust, integrity, authenticity, excellence and respect.

Recruitment process:

• Following CV screening on Indeed, suitable applicants are sent an application form and the job specification via email. Once your completed form is received, it is reviewed by the Directors.
• Application forms should be accompanied by a letter and/or video** stating your desired reasons for wishing to work for Grasmere Gingerbread®;
• To be considered, applicants must complete the company application form in full and submit it by email to people@grasmeregingerbread.co.uk. CVs attached to an application form will not be accepted.
• If selected, we will undertake a telephone discussion regarding your application.
• If your application is taken forward, you will then meet with the Directors via Zoom.
• At this stage, successful candidates will then be invited into the business to undertake assessments relevant to the role.
• Finally, successful candidates will be invited for a panel interview to meet the team and have a site tour.

*Please provide a video/ cover letter with your application form stating why you would love to work for Grasmere Gingerbread® and what you feel you would bring to the role. Please send your video via we.transfer to business@grasmeregingerbread.co.uk

Thank you for your interest.

Job Types: Full-time, Permanent

Pay: £30,000.00-£35,000.00 per year

Benefits:

• Company events
• Company pension
• Employee discount
• Free parking
• Health & wellbeing programme
• On-site parking
• Sick pay

Application question(s):

• This is an on-site role. Please confirm your current location and the approximate time it would take you to commute to Grasmere Gingerbread?
• What excites you the most about the opportunity to work at Grasmere Gingerbread®?

Experience:

• Social media marketing: 3 years (preferred)

Licence/Certification:

• Driving Licence (required)

Work authorisation:

• United Kingdom (required)

Work Location: In person