Fashion Brand Marketing Manager jobs

In this role, you will shape the strategic direction and creative evolution of the brand identity and expression across all touchpoints. You will translate customer, business and proposition strategies into a cohesive brand system, spanning visual, verbal, motion, sonic and behavioural elements.

You will ensure the brand is distinctive, warm and consistently delivered at scale, including across AI-enabled and personalised experiences, while maintaining clarity and consistency across channels.

Brand Expression Strategy: Defining expression principles and building a multi-year roadmap aligned with brand and proposition strategy.

System Leadership: Owning the brand identity system and ensuring consistency across all channels such as campaigns, digital products, retail, packaging, CRM, and social.

Creative Direction: Setting creative territories and leading the development of ideas with agencies and internal teams.

Experience Integration: Embedding brand patterns into customer journeys by partnering with UX, product, and design system teams.

Enablement & Scalability: Creating guidance, toolkits, templates, and AI-ready frameworks to help teams deliver high-quality outputs efficiently.

Governance: Defining standards, decision-making principles, and reviewing creative work to maintain quality and consistency.

Measurement & Iteration: Using insights, testing, and performance data to continuously improve brand assets and ways of working.

Stakeholder Influence: Advising senior stakeholders, aligning teams around a clear vision, and balancing ambition, feasibility, and risk.

Strong Brand Strategy Thinking: Ability to connect purpose, customer insight, and business goals to brand expression decisions.

Design Strategy & Systems Thinking: Experience building scalable identity systems and frameworks.

Creative Leadership: Setting a strong creative vision and raising the quality of output through direction.

Channel Fluency: Confidence working across digital, marketing, retail, and packaging environments.

Influencing & Storytelling Skills: Ability to align senior stakeholders through clear, compelling narratives.

Agency & Partner Management: Experience briefing and collaborating with agencies, managing both ideation and delivery.

Governance & Standards: Ability to define principles and standards that drive consistency and speed.

Modern Tooling & Technology: Familiarity with design systems, digital asset management tools, and AI-enabled workflows.

We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!

The above information is a shortened summary, refer to our policies for full details

You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.

At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.

We're proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying.