Fashion Editorial jobs

Attention House is a creator-growth studio for fashion, beauty and lifestyle creators. The team behind it has specialised in short-form creator growth since 2022.

We build the strategic Reels layer behind a creator’s page: identity, repeatable formats, ideas, scripting, filming direction, editing and performance testing.

We’re looking for a fashion-native Copy & Format Writer who can turn strategic ideas into short-form content that sounds natural, feels current and remains distinctive to each creator.

This is not a traditional fashion editorial or brand-copy role. You’ll be writing for real creators speaking directly to their audiences on Instagram and TikTok.

What you’ll do

• Develop repeatable Reel formats around each creator’s identity, taste and audience.
• Turn 5–6 core format families into multiple fresh, on-brand episodes.
• Write hooks, scripts, talking points, text overlays, captions and audience prompts.
• Create simple filming briefs that creators can realistically follow.
• Build creator voice guides and format bibles.
• Develop recurring language, beliefs, references and concepts that strengthen the creator’s world.
• Adapt the same short-form mechanics to very different personalities without making creators feel interchangeable.
• Research fashion, beauty, lifestyle and social trends, then filter them through each creator’s positioning rather than chasing everything.
• Review performance data and help evolve formats based on what audiences respond to.
• Work closely with our creative director, fashion editor and operations team.

You should understand

• Instagram Reels, TikTok and UGC-style content.
• Short-form hooks, retention, open loops, pacing and emotional beats.
• The difference between content that looks good and content that gives people a reason to follow.
• Creator branding, identity signalling, worldbuilding and counter-positioning.
• How to make scripts feel conversational rather than written or overly polished.
• Fashion and beauty culture, language, creators, brands and changing aesthetics.
• How to make content commercially attractive without turning every Reel into an advert.
• How to write around a creator’s actual wardrobe, locations, comfort level and filming limitations.

You’ll be a strong fit if

• You are genuinely native to fashion, beauty and creator culture.
• You regularly consume and analyse Reels and TikToks.
• You have strong taste and can quickly identify what feels current, forced, generic or cringe.
• You can preserve a creator’s natural voice while making the idea sharper.
• You are organised, fast and comfortable working within fortnightly content cycles.
• You can take feedback without becoming protective over copy.
• You understand that volume comes through repeatable format systems

Experience as a creator, UGC creator, social copywriter, fashion marketer or creator strategist is highly valuable.

Pay: £16.00 per hour

Application question(s):

• How many years of experience do you have creating or writing short-form content for Instagram Reels or TikTok?
• How many years of experience do you have working in fashion, beauty, lifestyle, influencer marketing or UGC?

Work Location: Remote