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Job Post Details

Area Sales Manager ( Engineering/Manufacturing)
£40,000 - £45,000 a year
Permanent, Full-time

Job details

£40,000 - £45,000 a year
Company car, Company pension
Permanent, Full-time
Manchester

Full job description

Job Title: Area Sales Manager

Location: Field-based, covering the North and Central Midlands between Birmingham and Manchester, with periodic travel to customer sites and time at our Havant facility.

Employment Type: Full-time, 40 hours per week.

Package: £40-45k basic, plus performance-related commission to be agreed paid on a quarterly basis. Company vehicle or car allowance, laptop and mobile.

Reports To: Customer Sales & Account Manager.

About the Company

We are a long-established, specialist engineering and manufacturing business supplying precision-engineered components and assemblies to a diverse set of industries, including packaging, converting, print, and industrial manufacturing.

As we enter an exciting phase of growth under new ownership and forward-thinking leadership, the company is investing in modernising systems, strengthening operations, and building a resilient team to support scaling up. With a focus on quality, reliability, and customer service, we are creating a more streamlined, collaborative, and future-fit organisation.

With plans to grow the business by 3x or more, this is an exciting time to join our team. We are building a streamlined, customer-focused sales function at the centre of our growth strategy — and this role is the face of that function in the field.

About the Role

This is a newly created, field-based role focused on winning new business and growing existing accounts across the UK. Where our Customer Sales & Account Manager runs the internal sales engine — quotations, CRM, and our top accounts — this role is out on the road, in front of customers, converting opportunity into revenue.

It is a hands-on, customer-facing position that combines technical understanding with commercial responsibility. You will be responsible for developing new business, managing your own portfolio of accounts, and providing technical support throughout the sales process.

It is ideal for someone with technical product experience in a manufacturing environment who is comfortable prospecting cold as well as farming warm accounts, and who is motivated by the challenge of helping to professionalise and scale a precision engineering business.

Key Responsibilities

New business development

● Identify, prospect, and win new customers in our current and adjacent markets, and in new geographies.

● Build and maintain a qualified pipeline, working to agreed activity levels — visits, quotations issued, and conversion.

● Carry out market research to map target sectors and accounts, feeding findings back into the wider commercial plan.

● Represent the company at trade shows, industry events, and customer open days as required.

Account management

● Own and grow a defined portfolio of customer accounts, building long-term relationships and increasing share of wallet.

● Visit customers regularly to understand their operations, anticipate requirements, and identify opportunities for additional products and services.

● Act as the customer's advocate internally, and as the company's advocate externally — resolving issues quickly and professionally.

Technical and quotation support

● Read and interpret engineering drawings and use hand measuring tools on customer sites to measure up existing components.

● Gather complete, accurate technical requirements at the point of enquiry and hand them over cleanly to the internal quotation process.

● Work with the Customer Sales & Account Manager and the engineering team to develop competitive, deliverable proposals, and follow quotations through to a decision.

● Provide practical customer feedback that supports the development of our quotation decision tree and automation of repeatable enquiries.

Systems, reporting, and collaboration

● Maintain clear, up-to-date customer records, visit notes, and opportunity data within the CRM (part of the ERP system being implemented) — discipline here is non-negotiable.

● Report on pipeline, visit activity, quotation conversion, and revenue opportunities, feeding into the business KPIs reviewed in management meetings.

● Give input into ERP and CRM design from a field-sales perspective, and adopt the new platform fully once implemented.

● Communicate closely and transparently with the engineering, manufacturing, administration, and finance functions to ensure what we sell is what we can deliver.

Skills & Experience

● At least 3 years in a field sales, technical sales, or business development role within a manufacturing or engineering environment, dealing with physical products.

● Demonstrable track record of winning new business and growing existing accounts against a target.

● Ability to read engineering drawings and use hand measuring tools on customer sites to measure up existing components.

● Knowledge of precision engineering machining techniques and technologies.

● Genuine focus on customer service, balanced with a realistic understanding of the constraints of a manufacturer.

● Strong organisational and analytical skills; comfortable with data, CRM discipline, and process improvement.

● Competence in Microsoft Office, especially Excel, and familiarity with CRM and ERP systems.

● Ideally, experience of the Autodesk suite.

● Clear, professional written and spoken communication skills.

● Full UK driving licence and willingness to travel extensively, including occasional overnight stays.

Personal Qualities

● Confident and professional, able to represent Precision Products credibly with customers, agents, and at industry events.

● Self-starter, comfortable managing their own diary, territory, and priorities without daily supervision.

● Resilient and persistent — able to prospect cold and stay with a long sales cycle.

● Motivated by building systems and processes and pushing the boundaries of how we work, rather than just maintaining the status quo.

● Comfortable working in a fast-changing, growth-focused environment.

● Driven, and an absolute team player, who bases decisions on what is best for the business not only for the next bonus payment.

Success Measures

Success in this role will be defined not only by sales achieved, but by achieving profit margins, the ability to develop long-term customer relationships, identify new market opportunities, and contribute to the professionalisation and scalability of the company's commercial function.

● First 3 months: understand our products, customers, capabilities, and key processes. Complete an agreed programme of introductory customer visits.

● Within 6 months: build a qualified pipeline and account plans for your territory, with agreed visit and quotation activity levels being met consistently.

● Within 12 months: deliver against sales targets, win a defined number of new customers, and demonstrably grow strategic accounts.

Why Join Us?

This role is central to our future. You will be the face of the business in the field at exactly the point where we are investing in modernising how we sell — new ERP and CRM, automated quoting, and a professional sales function being built from the ground up.

It is a chance to grow your career while helping our company scale by 3x or more, with a genuine opportunity to shape your territory, your accounts, and the way we go to market.

To apply, please send your CV and a short covering note to hr@airshaft.co.uk

Pay: £40,000.00-£45,000.00 per year

Benefits:

  • Company car
  • Company pension

Experience:

  • Field Sales: 3 years (required)
  • Mechanical engineering: 3 years (required)
  • CRM software: 3 years (required)

Work Location: On the road

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