Graphic Designer jobs in Leeds

Responsible for the content creation management of all brands within The WRPD Group. Working with management to develop all forms content for social media and websites.

The WRPD Group is made up of specialist vehicle graphics, print and customisation businesses positioned for B2C & B2B sales;

About Us

The WRPD Group Limited, formally The Vehicle Wrapping Centre is the largest specialist Vehicle Wrapping Company in Leeds. The Group is made up of 4 sub-bands offering tailored products and services to the automotive and commercial graphics markets.

• WRPD Motors - Premium vehicle customisation, vehicle wrapping, colour change wraps, vehicle detailing, paint protection film, enhancements and bodykits for a huge a-ray of clients including some of the most exclusive vehicles on the road today.
• WRPD Branding - Specialist commercial graphics and vehicle branding. This has area of the business has seen huge growth over the last 5 years looking after fleets of all sizes and vehicle types. Services include; graphic design, branding, fleet livery & commercial vehicle graphics, commercial graphics & large format print. The team also offers graphic design & print services, tailored to wrap shops and installers around the world.
• WRPD Inc. - This e-commerce brand was born out of passion for the vehicle wrap and modification industry. We promote, design for and champion the vehicle wrap industry, creating products which to date included; wrap films, decals, tools, apparel and some gifting items onto domestic vinyl applications, this is all managed through our online shop.
• Forge Automotive - Custom vehicle builds, premium automotive styling products and installation plus vehicle sales.

As Content Creation & Marketing Executive you will be responsible for the production of high level content in line with the marketing strategy and for each of the sub-brands; building social and web presence, producing engaging product and service content, managing its output by populating our website portfolios and social media networks such as Facebook, Instagram, TikTok, LinkedIn.

The ideal candidate will have demonstrated high level of B2B and B2C marketing experience with knowledge of the signage or graphics industry and have proven experience of managing campaigns from start to finish with the ability to collaborate and build relationships internally and externally for various campaign projects.

What you’ll be doing;

• Work with the Managing Director to set the marketing strategy, objectives and measures of success, and set out the budget needed to deliver on paid opportunities for our brands.
• Research and analyse competitors (and the market) regularly to ensure we’re benchmarking our own activity against a) what’s topical and b) what good looks like.
• Oversee the creation and delivery of all channel activity for our brands, reviewing performance against objectives regularly.
• Write and deliver content for use in press, our blogs, and both paid and organic social media plans leveraging teams in the group to co-create with you.
• Story Telling: This role requires a lot of content creation and storytelling. We need someone who has excellent visual skills and can navigate the world of retail media with style. Take full ownership of the structure and management of photography and videography tasks.
• Eye for detail: Managing multiple brands means increased room for error. We need you to have a brand eye for detail to ensure all assets are mistake free and on brand.
• WRPD Group is currently re-setting marketing across the group. This role offers an opportunity to set the direction of travel in this work-stream. There is a real desire for business to do more in this space and as such this role is perfect for anyone keen to go the extra mile.
• Creative: With the above in mind, we’re looking for someone with creative ideas who can bring new initiatives to the table.
• Organised: Working across our agency brands, content and channels means a high level of organisation is required to be successful in this role.
• Reporting: Track performance of campaigns to be presented and evaluated with MD.

Requirements;

• Must have knowledge or keen interest in the vehicle wrap & graphics industry, products and its different audiences.
• Knowledgeable and stay up to date with current and future marketing trends.
• Experience of developing and implementing commercial marketing plans.
• Ability to use own initiative when it comes to decision making.
• Innovative, dynamic and creative, and used to working in a fast-paced environment.
• Strong organisational skills, with the ability to multi-task/manage multiple projects.
• Strong communication and presentation skills with the ability to communicate and influence all levels of the business.
• Excellent grammar and creative writing skills, with exceptional attention to detail.
• Ideally educated to a degree level in marketing or a relevant field.
• Proactive, positive and has a can do attitude.
• Full UK Driving License

The process

We will invite you to a first interview which we try to keep relatively informal, so it gives you the opportunity to share your authentic self. The hiring team will be looking to understand more about your experience and why you're interested in working with us.

Pay: £28,000.00-£35,000.00 per year

Benefits:

• Casual dress
• Company pension
• Employee discount
• Flexitime
• Free parking
• On-site parking
• Referral programme
• Sick pay
• Store discount

Work Location: In person