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Job Post Details

SENIOR COMMERCIAL MANAGER
Headlands Road, Liversedge WF15 6QA
£70,000 a year
Permanent, Full-time

Job details

£70,000 a year
Company pension, On-site parking
Permanent, Full-time
Headlands Road, Liversedge WF15 6QA

Full job description

Job Overview

Highgrove Beds is seeking a commercially focused and strategic Head of Marketing & Sales to lead the company’s integrated sales and marketing functions and drive sustainable revenue growth. This senior leadership role is responsible for developing and executing the commercial strategy, strengthening brand positioning, expanding market presence, and delivering measurable business performance.

Reporting directly to the Managing Director, the Head of Marketing & Sales will align sales execution with strategic marketing initiatives to ensure a unified commercial approach across all customer channels. The role requires a results-driven leader capable of balancing strategic planning with operational delivery while fostering strong relationships internally and externally.

Key Responsibilities

Commercial Strategy & Growth

  • Develop and implement an integrated sales and marketing strategy aligned with company objectives and growth ambitions.
  • Drive profitable revenue growth, market share expansion, and improved commercial performance across all channels.
  • Identify new market opportunities, customer segments, and routes to market.
  • Monitor market trends, competitor activity, and customer insights to inform strategic decision-making.

Sales Leadership & Performance

  • Lead, develop and manage the sales function, setting targets, KPIs, and performance frameworks aligned with business goals.
  • Strengthen relationships with key retail partners, distributors, and trade customers.
  • Oversee sales forecasting, pipeline management, and performance reporting.
  • Support development of new business opportunities and strategic accounts.

Marketing & Brand Leadership

  • Define and deliver marketing strategies that support both brand growth and sales performance.
  • Ensure consistent brand positioning, messaging, and identity across all customer touchpoints.
  • Align marketing campaigns with commercial priorities, product launches, and seasonal sales activity.
  • Oversee brand development to enhance market differentiation and customer perception.

Product & Go-to-Market Strategy

  • Collaborate with product development and operational teams to align product strategy with market demand.
  • Lead go-to-market planning, pricing alignment, and promotional strategy.
  • Translate product features into compelling commercial value propositions.

Digital & Customer Engagement

  • Oversee digital marketing performance including website, SEO, paid media, email marketing, and social media activity.
  • Drive customer acquisition, engagement, and retention through data-led initiatives.
  • Ensure digital channels effectively support both brand awareness and sales conversion.

Leadership & Team Development

  • Lead, mentor, and develop sales and marketing teams to achieve high performance.
  • Foster collaboration between commercial, product, and operational teams.
  • Create a results-oriented culture focused on accountability, innovation, and continuous improvement.

Data, Insights & Performance Management

  • Establish and monitor KPIs across sales and marketing activities.
  • Analyse performance data to optimise campaigns, sales strategies, and customer engagement.
  • Provide regular commercial performance updates to senior leadership.

Partnerships & Industry Engagement

  • Develop strategic partnerships and collaborations to expand brand reach and commercial opportunities.
  • Represent Highgrove Beds at trade events, exhibitions, and industry engagements.

Budget & Resource Management

  • Manage sales and marketing budgets to maximise return on investment.
  • Allocate resources effectively to support commercial priorities and growth initiatives.
  • Contribute to annual planning and forecasting processes.

Leadership Scope

  • Senior leadership role reporting to the Managing Director
  • Oversight of Sales, Marketing, Brand, and Digital functions
  • Direct responsibility for commercial performance and growth delivery
  • Key contributor to company strategy and business planning

Job Types: Full-time, Permanent

Pay: £70,000.00 per year

Benefits:

  • Company pension
  • On-site parking

Work Location: In person

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