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Digital at Primark

Our digital teams are right at the heart of what we do. Surrounded by some of the best digital specialists in the industry, you’ll bring your own ideas to the business to shape the experience of our customers as part of a forward-thinking team.

We have a fantastic opportunity for a talented digital designer to join our expanding digital team. This exciting position provides the opportunity to create bespoke graphics, assets and templates for CRM and Paid Media as well as imagery and moving image for key marketing campaigns. The assets you create will be visible on a global scale. We’re looking for someone who is naturally well-organised, has a passion and vision to create innovative concepts designed to optimise our online content.

What You’ll Do as a Digital Designer

We want you to feel challenged and inspired. Here, you’ll develop your skills across a range of responsibilities:

• Working across our digital channels you will be confident to deliver projects working from concept to completion, ensuring you adhere to the Primark brand guidelines and push boundaries creatively.
• You will bring to life our campaign imagery for editorial use, cropping, artworking, creating GIFs and typographic overlays.
• Create graphical assets for a wide range of campaigns across all Primark departments. Assets will be needed for email, including animated gifs, paid media and web.
• Confident working with a Digital Asset Management system, to maintain all assets in one place in a structured and organised manner.
• Demonstrate confidence to propose new ideas and concepts.
• Work with Paid teams across the network to create digital marketing creatives, such as content for various social media platforms to support their campaigns.
• Support the Digital and wider Brand and Marketing teams, to ensure creatives are aligned with brand look and feel across all platforms.

What You’ll Bring

We want every person in our organisation to feel like they’re making a key contribution. Here are some of the experiences and skills you’ll need for the role:

• Degree in Art & Design, Graphic Design, or similar, with strong fundamental design skills and industry experience.
• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), with knowledge of Premiere Pro and After Effects.
• Experience in email design (ideally Salesforce Content Builder or similar tools) and motion graphics/video editing across social media platforms.
• Creative problem-solver with exceptional attention to detail, strong typography and layout skills, and a solid understanding of UI/UX design.
• Highly organised and proactive, able to manage time effectively, meet deadlines, and maintain high standards in a fast-paced environment.
• Customer-focused with a keen eye for imagery and layout styles, demonstrating a can-do attitude and strong problem-solving abilities.

Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future - and we’re excited to develop yours.

What You’ll Get

People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best.

Let’s talk lifestyle: You will also get 27days of annual leave and bank holidays and you can also buy 5 more. Because primark is all about tailoring to you we offer tax saver ticket, fitness centre and a subsidised cafeteria.

About Primark

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.

If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.

Kindly share your portfolio in PDF format along with your resume.

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