Jewellery Marketing jobs

Auryn Adornments is an independent piercing, tattoo and fine jewellery studio based in Aberdeen. We’ve built Auryn around creating a luxury studio experience that feels welcoming, personal and creative, with a strong focus on exceptional service and individual style.

We’re a small but ambitious business with a strong brand identity, a brilliant community of clients and lots of exciting plans for the future.

We are a solution-oriented and results-focused team. We value people who take ownership, look for ways to improve, and are comfortable being measured by the impact of their work rather than completing a list of tasks.

We are looking for a highly organised, creative, and proactive Marketing & Brand Coordinator to help elevate our marketing, strengthen our online presence, and support the continued growth of the business.

The Role

This is a varied marketing role combining social media management, content creation, website management, customer retention, email marketing, SEO, and wider brand development.

The ideal candidate will be comfortable switching between creative and analytical tasks, managing multiple projects at once, and taking ownership of marketing initiatives from idea through to execution.

Key Responsibilities

Social Media Management

• Manage and schedule content across Instagram, Facebook, TikTok, Pinterest, and emerging platforms.
• Create engaging photo, video, and written content that reflects the Auryn brand.
• Develop monthly content plans and campaign calendars.
• Monitor engagement and identify opportunities to grow our audience.
• Track performance and use the data to make recommendations and improve results.

Content Creation

• Capture content within the studio, including piercings, tattoos, jewellery, client experiences, behind-the-scenes content, artists, and team features.
• Coordinate photoshoots and dedicated content days.
• Repurpose content intelligently across multiple channels.
• Work closely with our piercers, tattoo artists, and wider team to identify stories, transformations, educational content, and opportunities to showcase their work.

Website & SEO

• Update website content, services, promotions, blogs, and imagery.
• Improve search engine visibility through SEO best practices.
• Monitor website performance and user experience.
• Support launches and service updates online.
• Identify opportunities to increase traffic, enquiries, bookings, and conversions.

Email Marketing & Loyalty

• Create and send regular email newsletters.
• Build automated customer journeys and retention campaigns.
• Support loyalty programme development and customer engagement initiatives.
• Analyse performance and continuously improve results.

Brand & Marketing Projects

• Support local marketing initiatives and partnerships.
• Maintain consistent branding across customer touchpoints.
• Identify new opportunities to increase awareness, bookings, customer retention, and revenue.
• Take ownership of projects and help move ideas through to execution.

Founder Personal Brand Support

A smaller portion of the role will involve supporting the personal brand of the studio owner, including:

• Social media and content planning.
• Content capture during travel and industry events.
• Repurposing content across platforms.
• Supporting educational content, industry work, and professional visibility.

The Ideal Candidate

You may be a great fit if you:

• Have experience managing social media for a business or brand.
• Are confident creating photo and video content.
• Have strong copywriting skills.
• Understand Instagram, TikTok, and current social media trends.
• Have experience with or an understanding of email marketing.
• Have a basic understanding of SEO and website management.
• Are highly organised and able to work independently.
• Are naturally solution-oriented and comfortable problem-solving.
• Are results-focused and interested in understanding what is actually driving growth.
• Are comfortable reviewing performance, learning from what doesn’t work, and adjusting quickly.
• Can bring new ideas to the table while still working within an established brand.
• Have an interest in beauty, jewellery, tattoos, piercings, or luxury brands.

Success in This Role

We are not looking for someone to simply keep our social media active. We want someone who understands that marketing contributes to the growth of the business.

Success in this role would include:

• Consistent, high-quality content across all relevant channels.
• Increased reach, engagement, and audience growth.
• Increased website traffic, enquiries, and bookings.
• Stronger customer retention through email and loyalty marketing.
• Successful events, launches, and campaigns.
• Clear reporting on what is and isn’t working.
• Proactively identifying opportunities and implementing solutions.
• Being able to demonstrate tangible results from the marketing activity being undertaken.

Hours, Pay & Working Arrangement

We are deliberately flexible around the structure of this role and are more interested in finding the right person.

Hours are flexible (but full time) and can be agreed around the right candidate, experience, and the scope of the role.

Pay is negotiable and will be agreed based on experience, skill level, hours, and the working arrangement.

We are open to this being either an employed position or a self-employed/freelance role.

We want someone we can trust to take ownership of their area, manage their time effectively, and deliver great work.

For the right person, there is significant opportunity for the role to develop as Auryn continues to grow.

Pay: £13.00-£16.00 per hour

Expected hours: 35.0 – 40.0 per week

Work Location: Hybrid remote in Aberdeen AB25 1NE