Lead Graphic Designer jobs

Job Summary
We’re looking for a creative all-rounder who lives and breathes great design, knows how to make a brand stand out in a crowded feed, and can turn a marketing brief into scroll-stopping content. Someone who’s just as comfortable designing slick campaign artwork as they are editing punchy Reels, creating franchise-ready templates, or keeping brand consistency tighter than a fresh set of resistance bands. If you’ve got a sharp eye for detail, a head full of ideas, and love bringing brands to life across digital, print and everything in between , you’ll fit right in at Energie Fitness.

About the Company

Empowered Brands is a specialist investment and multi-branded franchise operator, focused exclusively on the health, fitness, and wellness sector. The business partners with innovative, entrepreneur-led brands, providing the means to scale them quickly, through master franchise agreements and well-established sector networks and expertise. With over 20 years’ experience in the fitness franchise sector, Empowered Brands holds the expertise, support, and systems to help health, fitness, and wellness businesses to grow both domestically and internationally.

About the brand

Founded in 2003, Energie Fitness is a pioneer in fitness club franchising, with a long-standing reputation as an innovator in a fast-moving and competitive market. Today, the brand has evolved into a leading mid-market fitness operator, combining high-quality facilities, accessible pricing, and a welcoming, community-driven experience.

With over 80 locations across the UK, Ireland and Spain, Energie Fitness has established a strong and growing international footprint, with ambitious plans to expand further into new global markets.

Working in partnership with passionate local owners, Energie Fitness delivers modern, well-equipped clubs designed to meet the needs of today’s member—offering flexibility, value, and a supportive environment without compromise.

In a market often split between low-cost, no-frills gyms and premium “big box” operators, Energie Fitness occupies a distinctive space. Our clubs are built around real people and real communities, with a strong focus on service, inclusivity, and local connection.

We remain committed to our mission to democratise fitness—breaking down barriers to participation and creating spaces where more people feel motivated, supported, and empowered to lead healthier lives.

About the role

Reporting to the Head of Marketing, the Graphic Designer will act as the custodian of the Energie Fitness brand, ensuring consistency, quality, and impact across all visual outputs.

This role is responsible for delivering high-quality creative assets that support national marketing campaigns, franchise recruitment, and local marketing activity across the network. You will play a key role in bringing the Energie Fitness brand to life—creating engaging, on-brand visuals that resonate with both consumers (B2C) and prospective franchisees (B2B).

Key Responsibilites

Creative Delivery

• Design and produce high-quality campaign assets across digital and print channels
• Develop engaging paid media creative and social media content templates
• Create marketing materials to support both B2C member acquisition and B2B franchise recruitment
• Produce in-gym POS, signage, and promotional collateral

Brand Management

• Act as a guardian of the Energie Fitness visual identity across all touchpoints
• Maintain, update, and evolve brand guidelines documentation
• Ensure all creative output is aligned with brand tone of voice and positioning
• Support the visual identity development for new products, services, and sub-brand launches

Franchise Support

• Build and deliver creative toolkits and editable templates for franchisee use
• Ensure assets are scalable and easy to adapt for local marketing needs
• Support franchisees in executing on-brand creative across their own channels

Campaign & Concept Development

• Collaborate with the wider marketing team to execute creative direction for campaigns
• Contribute ideas and concepts that enhance campaign performance and engagement
• Translate marketing briefs into compelling visual outputs

Video & Content Creation

• Edit short-form video content for social platforms including Instagram Reels, TikTok, and YouTube Shorts
• Create engaging motion and static content that drives performance across digital channels

Platform Management

• Manage and maintain the Marketing Suite / Marketing Portal platform
• Ensure franchisees have access to up-to-date, professional artwork and templates
• Organise and upload assets, maintaining a clear and user-friendly structure

The ideal candidate

The Graphic Designer should demonstrate the following knowledge, experience and qualities:

Essential:

• Proven experience in a graphic design role (in-house or agency)
• Strong portfolio demonstrating digital, print, and campaign work
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Experience creating content for paid social and digital marketing channels
• Video editing and basic motion design skills (Premiere Pro, After Effects or similar)
• Strong understanding of brand identity and visual consistency
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Strong attention to detail and a proactive, solutions-focused mindset

Desirable:

• Experience working with franchise or multi-location brands
• Basic understanding of UX/UI principles for landing pages
• Experience in the fitness, health, or lifestyle sector
• Familiarity with template-based designs
• Experience with Figma or collaborative design tools

*This is a part-time role based on 24 hours per week. Salary is pro rata.

Pay: £35,000.00 per year

Benefits:

• Casual dress
• Company pension
• Free parking
• Gym membership
• On-site parking
• Sick pay

Work Location: Hybrid remote in Milton Keynes (Buckinghamshire, South East Region)