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Senior Marketing Manager
Boyle Bingo
Newry BT35 8HF
Permanent, Full-time
Apply now

Job details

Here’s how the job details align with your profile.

Job type

Permanent
Full-time

Benefits

Pulled from the full job description
On-site parking

Full job description

Senior Marketing Manager – Boyle Bingo Group

Location: Newry
Salary: Competitive (dependent on experience)
Employment Type: Full-time

About Boyle Bingo Group

Boyle Bingo Group is a leading operator of bingo clubs and amusement arcades across Northern Ireland, the Republic of Ireland and the United Kingdom. With a strong heritage in the leisure and gaming sector, we are focused on delivering an engaging customer experience while continuing to grow and modernise our clubs and arcade operations.

We are now seeking an experienced and commercially focused Senior Marketing Manager to lead our marketing strategy and provide data-driven insight across the business.

The Role

The Senior Marketing Manager will be responsible for developing and delivering marketing strategies that drive customer growth, retention and revenue across our bingo clubs and arcade venues. A key element of the role will be analysing customer and operational data to inform campaigns, promotions and business decisions.

You will work closely with senior management, club teams and external partners to ensure our marketing activities support the continued success of the Group.

Key Responsibilities

  • Develop and implement marketing strategies and campaigns across bingo and arcade operations.
  • Analyse customer, promotional and revenue data to identify trends, opportunities and areas for growth.
  • Use data insights to support targeted marketing, promotions and customer engagement initiatives.
  • Manage digital and traditional marketing channels including social media, email campaigns, in-club promotions and advertising.
  • Monitor and report on campaign performance, ROI and customer behaviour.
  • Work with operational teams to design and deliver effective promotions and events within clubs.
  • Support the development of customer loyalty and retention initiatives.
  • Provide regular performance reports and strategic recommendations to senior management.
  • Manage marketing budgets and coordinate with external agencies where required.
  • Ensure marketing activity complies with relevant regulatory and advertising standards across jurisdictions.

Skills and Experience

  • Proven experience in a senior marketing role.
  • Strong analytical and data interpretation skills with the ability to turn insights into action.
  • Experience managing multi-channel marketing campaigns.
  • Excellent communication and organisational skills.
  • Commercially minded with a focus on revenue growth and customer engagement.
  • Ability to work across multiple sites and jurisdictions.
  • Experience within leisure, gaming, hospitality or retail sectors would be advantageous.

Personal Attributes

  • Strategic thinker with strong attention to detail.
  • Highly organised and capable of managing multiple projects.
  • Results-driven with a proactive approach.
  • Collaborative and able to work effectively with teams across the business.

What We Offer

  • Competitive salary package
  • Opportunity to shape marketing strategy across a growing group
  • Dynamic and fast-paced working environment

How to Apply

If you are a motivated marketing professional with strong analytical skills and a passion for driving business growth, we would love to hear from you.

Benefits:

  • On-site parking

Work Location: In person

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