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marketing manager
Marketing Executive Crescent Motorcycles - Full Time
Verwood BH31 6AX
£35,000 - £45,000 a year
Full-time

Job details

£35,000 - £45,000 a year
Employee discount, Sick pay, Life insurance, Free parking, Company pension, Company events, On-site parking
Full-time
Verwood BH31 6AX

Full job description

Marketing Executive

Crescent Motorcycles | Full-time | £35,000–£45,000 per annum, depending on experience

Join one of the UK's leading Yamaha dealers and take the lead on our marketing across four dealerships.

Crescent Motorcycles is looking for an experienced, creative and commercially minded Marketing Executive to join our team and take responsibility for delivering marketing activity across our four dealerships.

This is a hands-on role with real responsibility and plenty of variety. We're looking for someone who can not only deliver marketing activity, but also take ownership, bring new ideas to the table and make things happen.

You'll work closely with our sales teams, manufacturer partners and wider management team, while managing and supporting our Content Creator to deliver engaging content across the business.

With over 75 years of heritage, Crescent is one of the UK's leading Motorcycle dealer groups. We're a busy, growing business with a strong reputation and a passionate team — and we're looking for someone who can help take our marketing to the next level.

The Role

You'll be responsible for planning, coordinating and delivering marketing activity across all four Crescent dealerships.

Your role will include:

  • Marketing Strategy & Planning – developing and managing the marketing calendar across the four dealerships, ensuring activity is planned, relevant and commercially focused.
  • Social Media & Content – overseeing our social media presence and working closely with our Content Creator to develop engaging photography, video, reels and other content.
  • Team Management – managing and supporting our Content Creator, providing direction, priorities and ideas to ensure we maximise the content we produce.
  • Email Marketing – planning, creating and managing structured e-news campaigns, customer communications and promotional activity.
  • Creative Design – producing and managing high-quality creative for digital and print, including advertising, promotional material, dealership POS and campaigns.
  • Events – taking full ownership of Crescent's events programme, from initial concept and planning through to promotion, supplier management, logistics, on-the-day delivery and post-event follow-up. Events are a major part of our business and this will be a key responsibility.
  • New Platforms & Opportunities – identifying new marketing channels, platforms and opportunities that can help us reach new customers and grow engagement.
  • Franchise Marketing – managing and delivering required manufacturer/franchise marketing activity while ensuring it works effectively for our individual dealerships and customers.
  • Sales Support – working closely with our sales teams to promote motorcycles, offers, campaigns, events and dealership activity.
  • Campaign Management – coordinating campaigns from initial idea through to delivery and reviewing performance to understand what works.
  • Brand Management – ensuring Crescent's brand is represented consistently and professionally across all channels and locations.

About You

We're looking for someone who is creative, organised, commercially aware and comfortable taking ownership.

You'll ideally have:

  • Previous experience in a multi-channel marketing role.
  • Experience managing marketing activity across multiple locations, brands or departments.
  • Strong creative design skills across both digital and print.
  • Experience managing social media and creating or commissioning engaging content.
  • Experience with email marketing and customer communications.
  • Strong organisational and project management skills.
  • Experience planning and delivering events.
  • The confidence to manage and support another member of the marketing team.
  • Experience working with brand or franchise marketing guidelines.
  • A good understanding of current and emerging digital marketing platforms.
  • Excellent written communication skills and a strong eye for detail.
  • The ability to manage multiple projects and deadlines in a busy environment.
  • A proactive attitude — someone who sees an opportunity and gets on with making it happen.

Motorcycle industry experience is a bonus, but not essential. More important is that you're a good marketer, understand how to engage customers and are excited by the opportunity to work in a fast-moving retail environment.

Why Join Crescent?

  • Join a business with over 75 years of heritage.
  • Work with one of the UK's leading Yamaha dealer groups.
  • Take genuine ownership of marketing across four dealerships.
  • Manage and support our Content Creator.
  • Play a major role in delivering our extensive events programme.
  • Have the freedom to introduce new ideas, platforms and ways of working.
  • Work closely with an experienced sales and management team.
  • Be part of a passionate team in an exciting and highly engaging industry.

Salary

£35,000–£45,000 per annum, depending on experience.

We're looking for the right person rather than simply the right CV, so we're happy to discuss salary with candidates who can demonstrate the experience and capability to make a real impact.

How to Apply

If you're an experienced marketer who wants a role where you can take ownership, be creative and make a genuine difference, we'd love to hear from you.

For an informal, confidential conversation about the role, or to apply, contact our Retail Director:

Dean Drayson
dean.drayson@crescentmoto.uk

Please feel free to share this opportunity with anyone in your network who you think could be a great fit.

Crescent Motorcycles — over 75 years of passion for motorcycles.

#MarketingJobs #MarketingExecutive #MarketingManager #Hiring #MotorcycleIndustry #Yamaha #MarketingCareers

Pay: £35,000.00-£45,000.00 per year

Benefits:

  • Company events
  • Company pension
  • Employee discount
  • Free parking
  • Life insurance
  • On-site parking
  • Sick pay

Work Location: In person

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