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Job Post Details

Senior Marketing Manager - job post

National Disability Card
Woodbridge IP12 1BL
£50,000 - £62,000 a year - Permanent, Full-time

Job details

Pay

  • £50,000 - £62,000 a year

Job type

  • Permanent
  • Full-time

Location

Woodbridge IP12 1BL

Full job description

About us

The National Disability & Carers Card Scheme is a social enterprise, founded in 2019 by carers, on a mission to make everyday life and access easier for disabled people and those who care for them. Our cards give more than 250,000 disabled people and carers a simple, secure way to identify themselves and get the recognition, assistance and discounts they need, without repeatedly explaining their disability or caring role.

We're a small, fast-moving team of around 20 people based in Suffolk. Accessible recruitment is something we take seriously and practise.

We have ambitious growth targets and a proven marketing engine to build on.

The role

We're looking for a Senior Marketing Manager to take day-to-day ownership of our marketing engine and drive growth in card applications.

You'll inherit a working machine with proven marketing channels, and your job is to refine it, expand it, and keep it efficient as we scale. This is a hands-on senior role: you'll run the channels, own the numbers, manage our agencies, and lead one junior marketer, while reporting to our Director of Marketing.

It's a role for a commercially minded operator who's as comfortable writing the email and briefing the landing page as they are holding a cost-per-application target and deciding what to test next.

Key details

- Reports to: Director of Marketing

- Direct reports: 1, plus management of 4-5 agency relationships

- Location: Woodbridge, Suffolk (office-based)

- Hours: Full-time, permanent

- Budget: c. £200,000 annual media/creative budget, plus oversight of agencies with their own budgets (both expected to grow as targets grow)

- Salary: £50,000–£62,000 depending on experience

What you'll own

Growth and channels

- Drive growth in applications for the National Disability Card and National Carers Card across our proven channels, hitting the application targets set for each period.

- Run a structured testing and experimentation programme: optimising existing channels and landing pages, and proving new ones.

- Own execution and optimisation across ads, TV, influencers and creative, and manage the agencies delivering them, keeping spend efficient against agreed cost-per-application / ROAS targets.

Email and lifecycle

- Own email end to end: newsletters (copywriting, audience selection, image sourcing), automations, and audience segmentation.

- Own the lifecycle programme: renewals, reactivation and referrals.

Website and conversion

- Manage the website and landing pages: copywriting, image sourcing, and briefing developers and designers.

- Own funnel and checkout conversion, reducing application drop-off to get more from existing traffic.

Content and SEO

- Oversee blog content, including proofreading, copywriting, image sourcing and integrating SEO recommendations, delegating production to the Marketing Executive where appropriate.

Measurement

- Own marketing measurement operationally: reliable tracking, dashboards, and clear reporting of performance against KPIs to the Director of Marketing.

Accessibility

- Ensure marketing assets meet accessibility standards (including captioned video, image alt texts) and that messaging about disability and caregiving is accurate and respectful.

App engagement

- Own the app lifecycle and engagement strategy (in-app messaging, push, adoption campaigns).

People and partners

- Line-manage and develop the Marketing Executive.

- Act as the operational point of contact for agencies and freelancers.

Must have

- 5-7+ years marketing experience

- Experience in a senior marketing role

- Experience working in-house for a brand

- Line management and development experience

- Preferred: B2C specialist

- Preferred: slant towards digital marketing and performance/growth marketing

- Highly confident with the end-to-end process of landing page testing, social media ads, short-form video, email marketing, copywriting

- Experience in producing short-form videos that are designed for virality

- Basic graphic design skills

- Excellent copywriter

- Excellent attention to detail

- Excellent organisation skills

- Ability to work agilely, multi-task, respond to fast deadlines

- High-agency, can-do attitude

- 2:1+ good degree in any subject (Humanities preferred)

Nice to have

- Experience with influencer marketing, SEO

- Experience with retention marketing

- Experience with app marketing

- Experience marketing to a disability and/or caregiving audience

- Experience in membership or community-based organisations

How to apply

Please apply with your CV and a cover letter.

Pay: £50,000.00-£62,000.00 per year

Experience:

  • Marketing: 5 years (required)

Work Location: In person

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