Outsource Strategies jobs

Verdi Home Improvements
Leicester / East Midlands
Full-time | Permanent

Drive the Growth of One of the East Midlands' Fastest Growing Home Improvement Companies

Verdi Home Improvements is looking for an ambitious and results-driven Marketing Manager to lead our marketing strategy and generate a consistent flow of high-quality leads across all areas of the business.

This isn't a role for someone who simply outsources campaigns and waits for reports. We're looking for someone who can take ownership of our marketing, constantly test new ideas, analyse performance, improve ROI and build a marketing machine that fuels our continued growth.

If you thrive on data, creativity and delivering measurable results, we'd love to hear from you.

The Role

As our Marketing Manager, you will be responsible for:

• Creating and delivering the company's overall marketing strategy.
• Managing digital advertising across Meta, Google and other online platforms.
• Maximising lead generation whilst maintaining a profitable cost per acquisition.
• Working with external agencies where appropriate and holding them accountable for performance.
• Managing advertising budgets and ensuring excellent return on investment.
• Producing engaging content for social media, websites, email campaigns and promotional material.
• Monitoring campaign performance using data and analytics to continually improve results.
• Developing new lead generation channels and testing innovative marketing strategies.
• Supporting recruitment campaigns and employer branding.
• Managing the Verdi brand across all marketing platforms.
• Reporting weekly on lead volumes, conversion rates, marketing spend and overall ROI.
• Working closely with senior management to support business growth.

What We're Looking For

We're looking for someone who has:

• Previous experience in a Marketing Manager or Senior Marketing role.
• Strong knowledge of Meta Ads Manager and Google Ads.
• Experience managing significant advertising budgets.
• A proven track record of generating high-quality leads.
• Excellent analytical skills with the ability to interpret campaign data.
• Experience creating marketing content across multiple platforms.
• Strong organisational and project management skills.
• Confidence working independently whilst managing multiple campaigns.
• Experience within the home improvement industry would be an advantage but is not essential.

What We Offer

• Competitive salary based on experience.
• Performance-related bonus.
• Genuine opportunities for career progression.
• A growing company where your ideas can make a real impact.
• Supportive senior management team.
• The opportunity to build and shape the future of our marketing department.
• Ongoing professional development.

About Verdi Home Improvements

Verdi Home Improvements is one of the East Midlands' leading home improvement companies, specialising in:

• Windows & Doors
• Conservatories
• Porches
• Fascias, Soffits & Guttering
• Wall Coatings
• Roof Coatings
• Roofline Products

Our focus is simple: exceptional products, outstanding customer service and continuous growth. We're investing heavily in our marketing and are looking for the right person to help us take it to the next level.

Pay: £28,113.75-£45,000.00 per year

Application question(s):

• How many years of experience do you have managing digital marketing campaigns?
• Which advertising platforms have you managed professionally? (Meta, Google Ads, TikTok, LinkedIn, Microsoft Ads, Other)
• What is the largest monthly advertising budget you have been responsible for?
• Can you provide an example of a marketing campaign that significantly increased lead generation or return on investment?
• Have you previously worked in the home improvement, construction, retail or lead generation industry? If yes, please provide details.

Work Location: In person