PPC & Google Adwords Specialist jobs

About Us

We are an established, medical-led aesthetic clinic with a strong reputation built over more than 20 years. Offering state-of-the-art laser technology and pioneering treatments, we pride ourselves on exceptional client care and clinical excellence. As we continue to grow our network of clinics nationally, we are looking for a driven and experienced Clinic Manager to lead our team and uphold the high standards our clients expect.

Marketing is run by a small in-house team (social, content, video and PR) and everything we do is measured against one number: consultations booked and attended.

The Role

You'll own the hands-on running of our Google Ads account and the day-to-day upkeep of our website. This is a doing role, not a coordinating one: you'll set budgets, write ads, update pages, fix what's broken and report the numbers. You'll report to the Head of Marketing and work alongside our in-house team and an external web developer. Please note: Due to GDPR requirements this is permanently an in-person, office-based role only and can not be done remotely under any circumstances.

What you'll do

Google Ads and paid search (70%)

• Day-to-day management of Search, Performance Max, Demand Gen and remarketing campaigns across our treatments and clinic locations
• Keyword research, search term reviews and negative keyword work, the unglamorous discipline that stops us wasting money
• Writing and testing responsive search ads and assets
• Monitoring performance daily, spotting problems early, and proposing changes with a reason attached
• Building the monthly performance report: spend, consultations booked, cost per booked consultation, and what you'd change next
• Learning Smart Bidding and conversion tracking properly, with support, we'll invest in getting you there

Website and WordPress (30%)

• Building and updating landing and service pages in WordPress
• Small conversion improvements on the booking path, CTAs, form length, mobile layout, and testing whether they worked
• Basic page speed housekeeping: image optimisation, spotting what's slowing a page down
• Helping maintain tracking and tags in Google Tag Manager
• General site hygiene: broken links, redirects, keeping content accurate across locations

What you'll need

• 2+ years hands-on Google Ads with your own budget responsibility (search campaigns essential)
• Meta or TikTok ads experience
• Confident editing and publishing in WordPress
• GA4, Google Search Console and Google Tag Manager as everyday tools
• Looker Studio and MailChimp
• CRO testing experience
• Solid grasp of AI-driven marketing; hands-on with ChatGPT, Claude, Gemini and Perplexity, and how brands get found and cited in AI search
• Very sharp written English; you'll write ads and pages people act on
• Organised and numbers-first: comfortable with a daily and weekly reporting rhythm
• Able to work in-person from our London office Monday to Friday (this role will never be remote due to GDPR reasons)

Nice to have

• Marketing experience in clinics, aesthetics or healthcare.

Pay & details

• £30 to 38K pa per year, depending on length and depth of experience
• Full-time, in-person, office-based at our Admin Office in the City of London
• Working Hours are Monday to Friday 10.00 am to 6.00 pm (40 hours per week)

To Apply

• Send your CV plus two things: one Google Ads result you're proud of (what you changed and what happened), and one web page you've improved and how. Applications without these won't be shortlisted.

Pay: £30,000.00-£38,000.00 per year

Benefits:

• Employee discount

Application question(s):

• Which of the following platforms and areas do you have hands-on commercial experience with (please provide details for each) WordPress, Google Tag Manager, Google Search Console and Google Analytics and SEO?
• Did you own the allocated PPC budget for Google Ads and if so how much was your budget per year or per month (please put in £GBP)?

Work Location: In person