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Job Post Details
Social Media, Content & Growth Marketing Manager
Social Media, Content & Growth Marketing Manager
Job details
Full job description
IMPORTANT: PLEASE APPLY THROUGH OUR OFFICIAL CAREERS PAGE : https://ohmyfood.co.uk/careers
(Please note: We are currently reviewing applications submitted through our official careers page only.)
A Note About OhMyFood:
We're a bootstrapped, early-stage startup building something meaningful from the ground up. We're looking for passionate, ambitious and entrepreneurial individuals who believe in our mission, enjoy taking ownership and are excited to grow alongside the company.
If your primary motivation is financial compensation or a traditional corporate environment at the moment, this may not be the right opportunity for you.
However, if you're looking for hands-on experience, creative freedom, meaningful responsibilities and the opportunity to make a real impact while growing with an ambitious startup, we'd love to hear from you!
Job Overview
Join OhMyFood as we build a marketplace connecting passionate home chefs with customers looking for fresh, authentic home-cooked food. We're looking for a **hands-on Social Media Content & Growth Marketing Manager** who knows how to turn creative ideas into real business growth. You'll own our social media strategy, create engaging content, identify emerging trends, execute paid advertising campaigns, collaborate with influencers, and generate qualified home chef and customer leads. This is not just a content scheduling or posting role. We're looking for someone who understands how social media, paid marketing, and customer acquisition work together to generate measurable results. You'll work directly with the founder and core team, take ownership of campaigns from idea to execution, and help shape OhMyFood's growth from an early stage. We're looking for someone proactive, creative, analytical, resourceful, and comfortable working independently in a fast-moving startup environment.
Key Responsibilities
1. Graphic Design & Carousel Creation
- Independently design professional Instagram and LinkedIn carousels with compelling storytelling, layouts and typography.
- Create high-quality social media posts, Stories, infographics, promotional banners, advertisements and marketing creatives.
- Develop visually engaging multi-slide carousels that educate, entertain and encourage audiences to take action.
- Maintain consistent branding across all marketing channels.
- Create reusable design templates and experiment with different visual styles and creative formats.
2. Video Editing & Short-Form Content
- Edit engaging Instagram Reels, TikTok videos, YouTube Shorts and promotional videos.
- Transform raw footage into professional, engaging content with strong hooks, captions, transitions, music, voiceovers and motion graphics.
- Create storytelling videos featuring Home Chefs, authentic cuisines, food preparation and customer experiences.
- Optimise video pacing, storytelling and presentation to improve viewer retention and engagement.
- Repurpose existing footage into multiple creative formats for different platforms.
3. Social Media Management & Organic Growth
- Own content planning, scheduling and publishing across Instagram, TikTok, Facebook, LinkedIn and YouTube.
- Develop weekly and monthly content calendars aligned with business objectives.
- Research emerging trends, viral formats, trending audio, competitor strategies and audience behaviour.
- Write engaging captions, calls to action and platform-specific copy.
- Manage comments, direct messages and relevant community engagement.
- Experiment with creative strategies to increase reach, followers, engagement and conversions.
4. Paid Advertising & Growth Marketing
- Independently plan, launch, manage and optimise Meta Ads campaigns across Facebook and Instagram.
- Develop and test ad creatives, audiences, messaging and campaign objectives.
- Generate qualified Home Chef leads, customer registrations and orders through organic and paid marketing.
- Build and optimise marketing funnels to improve conversion rates and reduce customer acquisition costs.
- Support TikTok advertising and other relevant marketing channels where appropriate.
- Identify and coordinate influencer partnerships, local community collaborations and creator campaigns.
5. Analytics & Performance Optimisation
- Track reach, engagement, CTR, CPC, CPM, CPL, CPA and conversion rates.
- Use Meta Business Suite, Meta Ads Manager, Google Analytics 4 or equivalent tools.
- Analyse creative and campaign performance to identify improvements.
- Conduct competitor research and test new marketing approaches.
- Prepare concise weekly reports covering published content, advertising spend, leads, conversions, learnings and next steps.
6. Collaboration & Ownership
- Collaborate with the founder, videographer, sales and operations teams.
- Turn footage from Home Chef shoots into Reels, carousels, advertisements and other social media content.
- Independently manage creative deadlines and marketing activities.
- Proactively suggest and execute improvements without constant supervision.
Essential Requirements
- Strong hands-on graphic design skills, particularly Instagram and LinkedIn carousels.
- Strong video editing skills for Reels, TikTok and other short-form videos.
- Proficiency in Canva, Photoshop, Illustrator, Figma or similar design tools.
- Proficiency in CapCut, Premiere Pro, DaVinci Resolve or equivalent video editing software.
- Experience independently managing social media accounts and content calendars.
- Practical understanding of organic social media growth, audience engagement and content trends.
- Experience with Meta Ads Manager, including campaign creation, audience targeting, budgeting and optimisation.
- Ability to demonstrate measurable marketing or social media results.
- Strong visual storytelling, copywriting and creative problem-solving skills.
- Ability to work independently, meet deadlines and take ownership of assigned projects.
Highly Desirable
- Experience with food, hospitality, lifestyle, D2C or marketplace brands.
- Influencer marketing and community growth experience.
- AI-assisted content creation and editing.
- Understanding of Google Analytics 4, Meta Pixel and conversion tracking.
- Basic photography, videography or motion graphics experience.
- Experience targeting UK audiences.
What We Offer
- Flexible part-time working arrangements.
- Remote working.
- Creative ownership and opportunities to experiment with new ideas.
- Direct collaboration with the founding team.
- Opportunity to help shape the growth of an early-stage UK food-tech startup.
How to Apply
Apply at https://ohmyfood.co.uk/careers with your CV and portfolio.
Your portfolio should include:
- At least 3 Instagram or LinkedIn carousels you personally designed.
- At least 3 Reels or short-form videos you personally edited.
- Examples of other graphic designs or promotional creatives.
- Details of at least one social media or paid advertising campaign you managed, including your contribution and measurable results.
- Links to social media accounts you have managed, where available.
We value practical skills, creativity, ownership and demonstrable results over formal qualifications
Pay: From £1.00 per year
Benefits:
- Employee discount
- Work from home
Work Location: Remote