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Job Post Details

CRM Manager - job post

Swishes
London E20
£42,000 - £50,000 a year - Permanent, Full-time

Job details

Pay

  • £42,000 - £50,000 a year

Job type

  • Permanent
  • Full-time

Location

London E20

Full job description

Swishes is an exciting prize draw platform offering the chance to win luxury designer items and experiences - designer handbags, beauty products, tech, holidays and more.

We’re looking for a data-driven, commercially minded CRM Manager to take ownership of the entire customer lifecycle, from first entry to long-term loyalty.

This is a hands-on role at the heart of the business, where you’ll shape how we engage, reward, and retain our customers across every touchpoint.

The Role

You’ll be responsible for building and optimising a best-in-class CRM experience that drives customer retention, lifetime value, and engagement.

From crafting high-performing email and SMS campaigns to managing loyalty schemes and live draws, you’ll play a key role in turning customers into repeat players and brand advocates.

Key Responsibilities

  • Email, SMS Marketing, App Notifications

- Plan, build, and optimise campaigns and automated flows

- Segment audiences to deliver highly targeted messaging

- Continuously test and improve performance (open rates, CTR, conversion)

  • Loyalty & Rewards

- Develop and manage a compelling loyalty programme

- Create reward mechanics that increase repeat engagement

- Monitor and optimise customer value over time

  • Competitions & Content

- Set up and manage competitions on-site

- Ensure all content is accurate, engaging, and on-brand

- Work closely with acquisition marketing to align campaigns and messaging

  • Prize & Draw Management

- Oversee prize fulfilment and processing

- Support and manage live draw operations

- Ensure a smooth, transparent, and exciting customer experience

  • Customer Experience & Service

- Own customer communications across CRM channels

- Support customer service processes and improvements

- Use feedback and data to enhance the overall journey

What You’ll Focus On

  • Increasing customer retention and repeat participation
  • Maximising lifetime value and engagement frequency
  • Creating a seamless and rewarding customer journey
  • Turning data into actionable insights and growth strategies

What We’re Looking For

  • Proven experience in a CRM, lifecycle, or retention-focused role
  • Strong knowledge of email & SMS marketing platforms
  • A data-first mindset with the ability to analyse and optimise performance
  • Experience with loyalty programmes, promotions, or gamified products is a big plus
  • Highly organised, detail-oriented, and comfortable managing multiple moving parts
  • A proactive, test-and-learn attitude

Why Join Us?

  • Be part of a fast-growing, exciting brand
  • Own and shape the entire CRM function
  • Work across marketing, product, and customer experience
  • Make a direct impact on growth and revenue

Job Types: Full-time, Permanent

Pay: £42,000.00-£50,000.00 per year

Work Location: In person

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