Photography Photography jobs in South West London

The Opportunity

Our client is an established, doctor-led private clinic in Marylebone, Central London, led by two senior doctors. The clinic is growing, and we are building the team to match.

We need an art director to define how the clinic looks and feels and to lead the creative side of its marketing. You will turn a clear brief and a finished script into cinematic, premium creative that looks real and feels five-star and you will direct the small team of specialists who help you produce it.

Scope and working pattern are agreed with the right person.

What You Will Do

• Set the creative direction and visual identity for the clinic across Instagram, video, advertising and our website.
• Direct and produce premium short-form video and photography, capturing authentic clinical moments wit the doctors or directing commissioned cinematographers as needed.
• Use AI video, animation and image tools to a high standard, art-directed with consistent branding, so the result is photorealistic and cinematic and never reads as low-cost generic content.
• Build and run the content calendar, with a steady flow of premium Instagram content and advertising creative.
• Produce at least one premium short video for each priority service, plus several advertising variations for each, and refresh the creative monthly or as performance requires.
• Brief and manage a curated bench of freelance specialists (colourists, motion designers, video editors, and AI visual artists) to maintain a cohesive, high-end visual aesthetic.
• Work with the copywriter, who owns concepts, scripts and words, so that the pictures and the script work as one.
• Keep all creative fully compliant with UK medical advertising standards (ASA/CAP and GMC guidance):

- claims must be medically substantiated, images must never fabricate clinical results or patient outcomes, and synthetic media must adhere to disclosure rules and platform standards.

• Manage the creative budget, assets and licences, and report on what was made and how it performed.

Candidate Profile

• A strong portfolio of premium, cinematic work, ideally in healthcare, wellness, luxury or hospitality, and strong Instagram craft.
• Proven fluency with modern AI video and image tools, producing work that looks real.
• Able to direct a shoot, edit or brief an editor, and deliver to a deadline.
• An understanding that creative is evaluated on commercial impact—driving genuine patient enquiries and booked clinical consultations, rather than vanity metrics like likes and views.
• Comfortable directing busy professionals who are not used to being on camera.
• Clear written and spoken English, reliable, and comfortable working with doctors and a small team.
• Based in the UK, with the right to work in the UK.

Desirable Experience

• Experience in cinematography, commercials, advertising, short-form video, scriptwriting or the film industry, for example as a director or an editor.
• Experience in healthcare, aesthetic or medical communications.
• Experience managing a bench of freelance videographers and retouchers.

Hours & Location

• UK-based, with some on-site filming days. Applicants must live in the UK.
• Freelance, full-time or a blend of the two, to be discussed.

Reward

The fee or salary is to be discussed and shaped around the right person.

Work Location: Hybrid remote in London