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As we evolve into Social Wellness Clubs, we are creating spaces and experiences that support every aspect of our members' physical, mental, nutritional and social wellbeing. By bringing together expert guidance, genuine community, personalised experiences and innovative technology, we make wellness feel accessible, welcoming and easy to navigate. Virgin Active is committed to recruiting the finest people who share our passion for creating exceptional experiences and delivering world-class service every day. We are looking for Social Media Manager to join our Marketing Team.

Role Type: Full Time

Hours: 40

The Social Media Manager will lead Virgin Active UK's organic social media strategy, bringing the experience of our Social Wellness Clubs to life. You'll show what makes our clubs distinctive, from the quality of our spaces and the expertise of our instructors to the personal service and sense of community our members experience.

You'll set the creative direction for our social channels, developing content that feels at home alongside leading luxury wellness and hospitality brands. You'll use social to build brand awareness, deepen member engagement and drive measurable growth in website visits, membership enquiries and joins.

The Role

• Own the organic social strategy and monthly content calendar, planning two months ahead and managing publishing through Emplifi or a similar platform.

• Set the standard for social creative, from photography and video to copy and art direction, so every piece of content reflects the quality of the club experience.

• Lead social planning and content delivery for new club openings, refurbishments, campaigns and key brand moments, capturing the details that make each experience distinctive.

• Brief and coordinate in-house producers, freelancers and creators to produce content designed for each platform, from instructor-led wellness advice to behind-the-scenes stories from our clubs.

• Build partnerships with creators whose work and audiences align with Virgin Active's luxury wellness positioning. Manage each partnership from selection and briefing through to delivery, usage rights, compliance and performance.

• Launch and lead the instructor ambassador programme, helping instructors share their expertise and showcase the communities they build in our clubs.

• Manage the social agency and production partners, setting clear briefs, maintaining creative standards and overseeing budgets.

• Bring the same care and attention members receive in club to comments and direct messages, working with Member Services and club teams to resolve queries.

• Partner with Brand, CRM, Events, Member Services, Operations, Product and Club teams to support wider campaigns, the member experience and commercial priorities.

• Report on reach, engagement, audience growth, website visits, leads and joins. Use the findings to refine the content strategy and demonstrate the commercial impact of organic social.

Experience

• 4–6 years' experience in social media, including ownership of organic strategy for a consumer brand.

• Experience with a luxury or premium consumer brand is highly desirable, particularly in hospitality, wellness, fitness or lifestyle.

• A portfolio that shows strong visual judgement, excellent copywriting and the ability to translate a premium brand experience into content that works on social.

• Experience delivering creator campaigns and managing agencies, freelancers and production budgets, with clear examples of the results achieved.

• Confidence using social analytics, listening and publishing tools to guide creative decisions and measure commercial impact.

• Strong organisation and stakeholder management skills, with the ability to give clear creative feedback and manage multiple campaigns and shoots.

• Familiarity with Emplifi or a similar platform, Meta and TikTok Ads Manager, and video editing is desirable.

• Flexibility to work occasional evenings and weekends for events, launches and shoots.

Our Perks

• 25 days (excluding bank holidays) annual leave, plus a Celebration Day – and we want you take them
• Access to Scottish Widows Pension with us matching contributions up 5%
• Complimentary Virgin Active membership for you and a buddy. You can also get free membership for your children too, ability to take advantage of our Club V.
• Private Dental and Healthcare Insurance – your physical health is important, and we want you to have the access to healthcare should you require it.
• Life Assurance 4x your salary – which we hope you will not need.
• We want you to love Virgin Active like we do, so you get discounts across Virgin active – everything from guest passes to 50% off PT sessions.
• You will join Virgin Family - where not only can you communicate with your colleagues across Virgin Group, but also many discounts (including Virgin Atlantic, Virgin Holidays and Virgin Media/O2)
• Maintaining a healthy diet while at work can be hard, so we offer all our team members 20% off food and drink at our KAUAI branches located in clubs.
• Managing finances can be difficult, so we offer access to Salary Finance. They can support you with loans and savings plans, as well as help you become a personal finance expert.
• Mental health is a cornerstone of wellbeing. Our Health Heroes employer assistance programme is there when you need a helping hand with 6 free counselling sessions.
• We know finding a new home to rent can be stressful. We partner with Dexters who offer complimentary corporate letting services – meaning no tenant charges.
• Access to ePoints, offering loads of online discounts to retailers.
• Always wanted to take that yoga course? Well VA offer discount on all their Academy courses, trained by the very best instructors.