Cerana makes 100% cotton tees, sewn to order in our own factory in Bali. Nothing is made in excess and nothing sits in a warehouse. Every tee is cut and sewn only once someone orders it.

The thing that makes us different: customers choose their own length, up to 10cm shorter or longer than standard, in 1cm increments, at no extra cost. The industry makes you fit the tee. We make the tee fit you.

We run seasonal drops of hand screen-printed graphic tees alongside our core styles, we name the five people in Bali who make them, and we dispatch every Friday. Tees are £35, or £31.50 for Founders Club members.

Whoever takes this role needs to understand that story cold, because explaining it well is most of the job.

Why this role is unusual

Most marketing apprentices land in an agency or a marketing department, get handed one channel, and spend eighteen months never seeing how a business actually works.

This one sits next to the founder. Same desk, all day.

That means you're in earshot of the parts of a brand nobody teaches you: what a tee costs to make and why it's priced at £35, why we sew to order instead of holding stock, how the Bali factory runs, what a drop costs and whether it paid for itself, what the ad spend returns, why some creators work and most don't, and what happens when something goes wrong with an order.

You won't just be posting for a brand. You'll watch one get built, and you'll be asked what you think.

Purpose of the role

We have strong product and strong imagery. What we need is someone doing the daily, consistent work that puts the brand in front of new people and gets orders out of the door: reaching out to creators, keeping the content calendar full, answering every DM, chasing content back after we've sent product out, and packing the Friday dispatch.

This role exists to take that work off the founder and turn it into a routine that runs whether he's in the building or not.

The shape of the job

This is an office role. Around 95% of it happens here in Stockport, most of it sat at a computer, some of it packing orders. The remaining 5% is helping run small campaign shoots, a few times a quarter.

It is not a roaming content creator job. Anyone expecting to be out filming every day will be in the wrong role.

Outreach and community - 35% - Desk

Content editing and production - 30% - Desk

Orders and dispatch - 15% - Office, hands on

Channel and campaign support - 15% - Desk

Campaign shoots and design input - 5% - On site, occasional

Outreach is the priority. If a week gets busy, outreach is the last thing to drop, not the first.

Key responsibilities

Outreach and community, 35%

The most important part of the role.

Build and maintain a prospect list of creators, athletes, run clubs and studios that fit the brand
Send personalised outreach every day, keep it tracked, and follow up properly
Lead with the fit story. Our custom length is the strongest hook we have, especially with anyone tall, short or sick of tees that don't sit right
Run the product seeding programme: choose the pieces and lengths, arrange the send, chase content back, log what arrives
Grow and manage the affiliate programme in UpPromote, onboard affiliates and keep them active
Own DMs and comments across Instagram and TikTok, responding same day
Find customer content worth sharing, secure permission, repost it
Support the Founders Club and the referral programme as they grow

Content editing and production, 30%

Cut short-form video for Reels and TikTok in CapCut, to a high standard. This is a daily tool, not an occasional one.
Edit and retouch the product imagery shot in Bali: colour, crop, clean-up, resizing per channel
Build and maintain the weekly content calendar around our drop schedule
Write captions in the Cerana voice: minimal, confident, no hype
Produce simple graphics and story assets

Orders and dispatch, 15%

Pack and send customer orders, including our weekly Friday dispatch
Check each order against the customer's chosen length before it goes out
Pack and send influencer, seeding and gifting parcels
Keep packaging stock topped up and the dispatch area tidy
Handle delivery queries and returns alongside the DMs

Channel and campaign support, 15%

Schedule and publish across Instagram, TikTok and Pinterest
Support Klaviyo email and SMS: build campaign sections, source imagery, proof before send
Report weekly on reach, saves, follows, affiliate signups, content received and orders out
Grow into reading Meta ads data and producing creative variants for testing

Campaign shoots and design input, 5%

Help run small campaign shoots in Stockport, a few times a quarter
Prep for shoots: steam and style garments, set up and pack down
Appear in shot occasionally where the content calls for it
Feed ideas into upcoming tee designs. Johnny is our full-time designer and owns this, but your input is wanted and gets heard.

Explicitly out of scope

Ecommerce photography. All ecom shoots take place in Bali with the production team. This role edits that imagery, it does not shoot it.
Tee design ownership. Johnny designs our tees. This role contributes ideas, it does not lead design.
Marketing strategy. Direction is set by the founder. This role executes, and earns input over time.
Other group brands. Cerana only.

Person specification

Essential

Advanced CapCut. Not "I've had a go". You can cut, time to audio, mask, caption, use keyframes and transitions, and turn raw footage into something publishable without hand-holding. This is tested at interview.
Strong computer literacy. Comfortable across a browser, spreadsheets, shared drives, scheduling tools and photo editing, and quick to pick up new software.
Comfortable working at a screen for most of the day
Able to do repetitive work to a consistent standard: forty personalised messages a week, with the fortieth as good as the first
Organised, accurate, and follows things up without being chased. Orders go out with the right length on them.
Writes well to people they've never met, in a way that reads human rather than templated
Happy doing hands-on work: packing orders, handling product, Friday dispatch
Grade 4/C or above in GCSE English and maths, or equivalent
Eligible for a Level 3 apprenticeship, and not already holding a qualification at Level 3 or above in a related subject

Desirable

Full UK driving licence and access to a car. Useful for shoot days, post office runs and courier drops.
Runs or has run an account of any size, and can explain what worked and why
Confident in Lightroom, Photoshop or Canva alongside CapCut
Demonstrable taste: can name brands they rate and articulate why
Genuine interest in menswear, graphics and product, not just social media as a career label
Interest in fitness, running, yoga or pilates, reflecting our audience
Willing to appear on camera occasionally

Not a fit

Wants to build their own creator or influencer profile and sees this as a stepping stone
Focused on going viral rather than on consistency
Loses interest once the office and dispatch reality is explained
Thinks packing orders is beneath the job
Wants to set strategy, or to own the tee designs

What we offer

A seat next to the founder. Not a line on an org chart, an actual desk. You see the pricing, the margins, the supplier relationships, the ad spend and the launches, and you'll be asked your opinion on them.
Exposure to how several businesses run, not just this one. Our founder also runs an accountancy practice and two other ventures, so the commercial conversations happening around you go well beyond tees.
Ideas live on the account within the week, not stuck in an approval chain
A fully funded Level 3 Content Creator qualification, roughly 6 hours a week of protected training time
Free Cerana tees. You'll be wearing the product, so you get it.
Genuine input into upcoming tee designs alongside our designer
Real ownership of outreach and community from month two
A permanent role on successful completion, with a route into paid social

Job Types: Full-time, Apprenticeship

Pay: £16,000.00-£18,000.00 per year

Benefits:

Casual dress
Company events
Employee discount
Free parking
Health & wellbeing programme
On-site parking

Application question(s):

Your Instagram or TikTok handle, personal or a page you run
Three brands whose social you rate, with one line each on why
One short video you've edited in CapCut. This is the one that matters - please email to Stefan@bee-motion.co.uk

Work Location: In person