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Social Media & Marketing Officer
Finborough Hall, Stowmarket IP14 3EF
£18,000 - £20,000 a year
Part-time, Permanent

Job details

£18,000 - £20,000 a year
Free parking, Company pension, On-site gym, Discounted or free food, On-site parking
Part-time, Permanent
Finborough Hall, Stowmarket IP14 3EF

Full job description

Social Media & Marketing Officer

The Social Media and Marketing Officer will support the promotion and communication of Finborough School, helping to showcase the school's ethos, values, educational provision, achievements and community.

The postholder will be responsible for creating engaging digital content, managing the school's social media channels, scheduling and publishing approved content, producing and delivering the weekly prep school newsletter and the Finborough Flyer for parents.

Working collaboratively with colleagues across the school, the postholder will help ensure that communications are accurate, timely, engaging and consistent with the school's identity and values.

This is a hands-on, content-focused role suited to an organised and creative individual who can manage competing deadlines and produce high-quality communications within a part-time working pattern.

Salary: 18-20k pro rata

Hours: 3 / 4 days per week term time, 1 day per week holiday time. 8.30am - 5.00pm (30mins for lunch). You will be required to attend key events out of hours including Finfest, Christmas Fayre and Open Evenings.

Place of work: Finborough School

Reporting to: COO

Outline of Role

Social Media Management

· Manage the school's agreed social media channels: Instagram, Facebook and LinkedIn.

· Plan, prepare, schedule and publish engaging content in line with the school's communications and content calendar and agreed priorities.

· Create content that celebrates school life, including learning, pupil achievements, extracurricular activities, trips, events, staff contributions and community news.

· Write engaging captions, headlines and accompanying copy appropriate to each platform and audience.

· Adapt content for different channels, maintaining a consistent tone of voice and visual identity.

· Use the school's designated social media scheduling tool to organise and schedule approved posts.

· Monitor comments, messages and engagement, responding where authorised and referring enquiries to the appropriate member of staff.

· Escalate complaints, sensitive enquiries, safeguarding concerns and inappropriate online activity in accordance with school procedures.

· Ensure that content is checked and approved in accordance with the school's agreed approval process before publication.

· Prepare a concise monthly social media report using the school’s reporting tool covering relevant measures, including reach, impressions, engagement, follower growth and link clicks where available.

· Identify which types of content appear to perform most effectively.

· Provide brief observations and practical suggestions to improve future content and engagement.

Content Creation & Design

· Create clear, engaging and visually appealing digital content using appropriate design tools, such as Canva or equivalent.

· Produce graphics, digital posters, simple promotional materials and branded templates.

· Capture and edit photographs and short-form video content where appropriate, authorised and within the agreed working arrangements.

· Gather news, stories, photographs and updates from teaching staff, support staff and school leadership.

· Turn information supplied by colleagues into accessible, engaging content suitable for parents, prospective families, alumni and the wider school community.

· Maintain consistent use of school branding, logos, fonts, colours and tone of voice.

· Proofread all content to ensure accuracy, clarity, correct spelling and appropriate presentation.

Weekly publications

· Coordinate the production of the prep school's weekly newsletter.

· Request and gather contributions, updates, photographs and news items from relevant colleagues.

· Draft, edit and proofread newsletter content to ensure it is clear, accurate and engaging.

· Format and prepare the newsletter using the school's designated email or newsletter platform.

· Liaise with the relevant staff member to obtain approval before distribution.

· Distribute the newsletter through the agreed communication channel by the established weekly deadline.

· Maintain appropriate records of newsletter content and monitor available performance measures, such as open rates and click-through rates.

· Produce Finborough Flyer using content and template provided.

Safeguarding, confidentiality and data protection

· Follow all school policies relating to safeguarding, photography, filming, image consent, social media, confidentiality and data protection.

· Ensure that appropriate permissions and approvals are in place before using identifiable images, videos or personal information relating to pupils.

· Follow the school's procedures for the storage, access, use and sharing of photographs, videos and other personal data.

· Ensure that content does not inadvertently disclose confidential information, sensitive pupil details or information that could compromise pupil safety.

· Maintain professional boundaries in all online communications and interactions.

· Complete required safeguarding and data protection training.

· Refer any safeguarding concern immediately through the school's designated reporting procedures.

General responsibilities

· Work collaboratively with colleagues to ensure communications are accurate and delivered on time.

· Manage workload effectively, prioritising tasks according to agreed deadlines and school requirements.

· Attend relevant meetings or briefings as agreed with the line manager.

· Comply with school policies, procedures and professional expectations.

· Undertake other reasonable duties consistent with the level and purpose of the role.

Working arrangements and priorities

The postholder will be expected to organise their time efficiently around recurring publication deadlines and agreed priorities.

The principal recurring deliverables will be:

· A weekly school newsletter

· A weekly Finborough Flyer

· A planned and scheduled programme of social media content

· A monthly social media performance report

· Timely content to support agreed school events and promotional activities

The precise number of social media posts, the publication schedule and the deadlines for each communication will be agreed with the line manager.

Person specification

Experience and qualifications

Essential:

· Educated to degree level or equivalent qualification in marketing

· Experience of working in a customer facing role in a service driven industry

· Knowledge of social media channels and experience of using these on behalf of a business or organisation.

· Photography and video capturing and editing skills

Desirable

· Experience of working in a school / nursery setting

· Experience producing school newsletters, parent bulletins or similar publications.

· Experience supporting school events, admissions activities or promotional campaigns.

· Familiarity with brand guidelines and the use of templates to maintain visual consistency.

· Experience using content calendars and social media reporting tools.

Technical Skills

Essential:

· Ability to write engaging, concise and audience-appropriate copy.

· Good visual awareness and the ability to create clear, attractive digital graphics.

· Excellent attention to detail, particularly when checking dates, names, links and published information.

· Excellent command of written and spoken English.

· High levels of accuracy and a level of numeracy to understand figures and create reports

· Experienced with Microsoft Office: Excel, Word, Outlook and Power Point

· Understanding of the importance of safeguarding, confidentiality, image permissions and data protection in a school environment.

· Familiarity with design software (eg Canva, Indesign, Photoshop or similar)

Desirable:

· Use of TEAMS and Sharepoint

· Use of Microsoft Sway

Personal Characteristics:

· The ability to build relationships and work well within a team.

· Ability to remain calm under pressure with an organised approach to tasks, with attention to detail.

· The ability to prioritise one’s own workload and progress a number of projects concurrently.

· Excellent interpersonal skills and the ability to build connections with a variety of stakeholders.

· Ability to handle confidential information responsibly and exercise sound judgement.

· Able to work effectively within a part-time role and prioritise tasks realistically.

· A keen eye for detail and an interest in brand guardianship

· Creative, proactive and enthusiastic

Pay: £18,000.00-£20,000.00 per year

Benefits:

  • Company pension
  • Discounted or free food
  • Free parking
  • On-site gym
  • On-site parking

Work Location: In person

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