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About Didcot Railway Centre

Didcot Railway Centre is a living railway museum and heritage attraction, welcoming thousands of visitors each year. With a working railway, historic locomotives, museum exhibitions, café, shop and regular events, we provide memorable experiences for families, enthusiasts and community groups.

We are looking for a creative, organised and commercially aware Marketing Executive to take ownership of our marketing activity and help grow visitor numbers, event attendance and brand visibility.

This is an exciting opportunity for someone who enjoys variety, autonomy and working in a unique heritage environment.

The Role

As Marketing Executive, you will manage and deliver all day-to-day marketing activity across digital and print channels. Working closely with the senior team, you will plan, create, implement and monitor campaigns that drive engagement and revenue.

This is a hands-on role suited to someone confident working independently in a small team.

Key Responsibilities

Digital Marketing & Social Media

• Manage all social media platforms (planning, content creation, scheduling and engagement).
• Film, photograph and edit content for social media campaigns.
• Develop creative campaigns to promote events, seasonal activities and visitor experiences.
• Monitor analytics and report on performance, growth and ROI.
• Manage paid social advertising and Google Ads campaigns, including budget control and optimisation.
• Oversee SEO performance and implement improvements where appropriate.

Email Marketing & Database Management

• Plan, write and design engaging email campaigns and newsletters.
• Manage audience segmentation and mailing lists.
• Maintain and update CRM/database records.
• Track open rates, conversions and campaign effectiveness.

Website & Content

• Update and maintain the website (including event pages, news and visitor information).
• Ensure content is accurate, engaging and SEO-optimised.
• Write copy for campaigns, blogs, promotional materials and press releases.

Design & Print

• Create engaging digital marketing content using Canva or similar design platforms for social media, website updates, email marketing, and occasional print materials.
• Work with our designer to create marketing collateral including posters, flyers, signage, and digital assets.
• Manage print production and liaise with external suppliers.
• Ensure brand consistency across all materials.

Budget & Reporting

• Manage and monitor the marketing budget effectively.
• Track and analyse campaign performance across all channels.
• Provide regular reports with insights and recommendations.
• Ensure marketing activity aligns with visitor targets and commercial goals.

Skills & Experience

Essential

• Previous experience in a Marketing Executive or Marketing Assistant role.
• Strong understanding of social media platforms and digital marketing tools.
• Experience managing Google Ads and paid social campaigns.
• Confident copywriter with excellent proofreading skills.
• Experience using email marketing platforms and CRM systems.
• Ability to analyse campaign performance and demonstrate ROI.
• Experience updating websites (WordPress or similar CMS).
• Proficient in Canva or similar design software.
• Strong organisational skills and ability to manage multiple projects.

Desirable

• Experience in a visitor attraction, heritage site, tourism or leisure environment.
• Basic photography or videography skills.
• Knowledge of SEO best practice.
• Experience managing marketing budgets independently.

Personal Qualities

• Creative thinker with a commercial mindset.
• Self-motivated and comfortable working autonomously.
• Highly organised with excellent attention to detail.
• Confident communicator, both written and verbal.
• Enthusiastic about heritage, tourism or community engagement.

Working Pattern & Benefits

• 21 hours per week, 3 days (working pattern to be agreed)
• Salary £28,000–£30,000 pro rata (£16,800–£18,000 actual salary based on 21 hours per week)
• Staff discount
• Opportunity to make a real impact in a unique heritage setting

To apply, please submit your CV and a covering letter outlining your suitability for the role.

Application deadline: 03/07/2026

Job Type: Part-time

Pay: £16,800.00-£18,000.00 per year

Benefits:

• Company pension
• Employee discount

Work Location: In person