Polish jobs in Belfast

Social Media Manager

Company: Daisy Phan Beauty LTD
Location: 184 Kingsway, Dunmurry, Belfast, BT17 9AD
Employment Type: Full-time, Permanent
Salary: £41,700 – £43,000 per annum
SOC Code: 2493

About Daisy Phan Beauty LTD

Daisy Phan Beauty Ltd is a Northern Ireland–based beauty business operating a professional nail salon alongside an integrated online platform. The company delivers a wide range of nail services, including manicures, pedicures, gel and acrylic treatments, bespoke nail art and related beauty services.

In addition to its established salon operations, the company has expanded into the sale of nail boxes, press-on nails, nail polishes, nail art accessories and related beauty products through its website, which also serves as a booking platform for nail services.

The business continues to develop its online presence and retail offering, creating opportunities for structured digital marketing, brand development, customer engagement and promotional activity.

Specific Job Description

The Social Media Manager will plan, create, manage and evaluate the company’s social media presence across Instagram, Facebook and TikTok for both the nail salon and the online retail business. The role combines hands-on content production with channel planning, community management and performance analysis. Its focus is to build a consistent, premium brand image online, grow an engaged audience of relevant customers and convert that engagement into salon bookings and online product sales.

The employee will work with the Director and nail technicians to showcase the salon’s treatments and nail art, and to present the company’s nail boxes, press-on nails, polishes and accessories on social media. Research into social media trends, nail design trends and competitor activity will inform content themes and recommendations to management. The Director will retain responsibility for business, budget and product decisions.

Key Responsibilities

• Develop and implement a social media plan for Instagram, Facebook and TikTok, with clear objectives for each platform aligned with the company’s booking and retail priorities.
• Manage the company’s social media accounts, ensuring profiles, highlights, links and booking or shop features are accurate and up to date.
• Plan, photograph, film and edit content, including nail art, client transformations, Reels, TikTok videos, Stories and product demonstrations.
• Create content for the nail boxes, press-on nails, polishes and accessories that clearly shows product designs, application, quality and finish.
• Work with nail technicians and salon staff to identify standout work, new designs and trends, and ensure content accurately reflects the quality of services offered.
• Write on-brand captions and calls to action that direct followers to book treatments or shop on the website.
• Maintain a social media content calendar covering regular posts, seasonal promotions, product launches, nail parties and local events.
• Plan and deliver social media campaigns for special offers, new treatments and product launches, in agreement with the Director.
• Plan paid social activity on Meta and TikTok with defined audiences and objectives, review results and recommend adjustments to content, targeting and expenditure.
• Identify and coordinate suitable collaborations with local influencers and content creators, within the budget approved by the Director.
• Respond to comments, messages and online reviews promptly and professionally, and direct booking and product enquiries to the correct channel.
• Build engagement and repeat interaction through giveaways, polls, Q&A sessions, live content and customer feature posts.
• Monitor social media trends, platform updates, nail design trends and competitor activity, and use these insights to propose new content ideas and campaign themes.
• Track reach, engagement, follower growth, link clicks, enquiries, bookings and online orders attributed to social media where recorded.
• Prepare regular reports for the Director on social media performance, paid social expenditure, campaign results and opportunities for improvement.
• Maintain a consistent visual identity and tone of voice across all social media channels, in line with the company’s premium positioning.
• Ensure social media content, promotions and influencer activity are accurate, professional, consistent with company guidelines and clearly labelled where paid or gifted.
• Obtain appropriate client consent before publishing images or videos featuring clients.

Requirements

• Bachelor’s degree in Marketing or a related field.
• Proven experience in social media management, digital marketing or content creation, ideally within beauty, wellness, hospitality or premium retail.
• Strong photography, short-form video and editing skills (e.g. Canva, CapCut or similar).
• Good understanding of Instagram, Facebook and TikTok algorithms, trends and best practice.
• Ability to analyse performance data and turn insights into content decisions.
• Excellent written communication skills and a strong eye for aesthetics and brand consistency.

What We Offer

• Competitive salary reflecting the seniority and responsibility of the role
• 28 days’ paid annual leave (including bank holidays)
• Performance-related incentives linked to commercial outcomes
• Discounted salon treatments
• The opportunity to play a key role in shaping the digital identity of a growing premium beauty brand
• A supportive and professional working environment within a well-established business

Pay: £41,700.00-£43,000.00 per year

Work Location: In person