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Head of Residential Sales

Company: Samso Energy
Location: Kopshop, 6 Old London Road, Kingston upon Thames, KT2 6QF
Employment: Full-Time, Permanent
Basic Salary: Up to £60,000 per annum
OTE: £150,000+
Department: Residential Sales
Level: Senior Leadership

About Samso Energy

Samso Energy is a fast-growing national renewable energy provider delivering high-quality energy solutions across both the residential and commercial markets.

Our product portfolio includes Solar PV, Battery Storage, Air Source Heat Pumps (ASHP), Air Conditioning and Wind solutions, supporting homeowners and organisations in reducing energy costs, improving energy independence and transitioning towards a lower-carbon future.

Having successfully delivered 1,000+ renewable energy installations, Samso Energy has established a strong position within the UK renewables sector.

Alongside our residential operation, we work with organisations including the NHS, Tier 1 contractors and established manufacturing businesses on commercial renewable energy projects across the UK.

As we enter our next phase of growth, a rare opportunity has become available to join the core leadership team as Head of Residential Sales.

The Opportunity

We are looking for an ambitious, commercially driven and experienced sales leader to take responsibility for the performance and continued growth of Samso Energy's residential sales division.

This is not simply a sales management position.

The successful candidate will take ownership of residential revenue, gross margin, sales performance, reporting, recruitment, training and development, while working closely with the wider leadership team to shape the future direction of the business.

You will be responsible for building a high-performance sales culture and ensuring the residential division consistently delivers against ambitious growth and profitability targets.

For the right individual, there is significant scope for progression as Samso Energy continues to expand nationally.

Key ResponsibilitiesRevenue & Commercial Performance

• Take overall responsibility for residential sales revenue and performance.
• Deliver agreed monthly, quarterly and annual sales targets.
• Manage the residential sales pipeline from lead generation through to completed sale.
• Maintain a strong focus on both revenue and gross margin, ensuring growth remains commercially sustainable.
• Monitor average order values, conversion rates, product mix and individual salesperson performance.
• Identify opportunities to increase revenue across Solar PV, Battery Storage, ASHP, Air Conditioning and future renewable technologies.
• Work closely with the leadership team on pricing, promotions and commercial strategy.

Sales Leadership

• Lead, motivate and develop the residential sales team.
• Establish a performance-driven sales culture with clear expectations and accountability.
• Conduct regular one-to-ones, performance reviews and sales meetings.
• Set individual and team KPIs and ensure performance is consistently measured against them.
• Provide hands-on coaching to improve conversion rates, product knowledge and sales capability.
• Lead from the front and support the team in closing larger or more complex opportunities where required.

Recruitment & Team Growth

• Take responsibility for growing the residential sales function in line with company targets.
• Identify recruitment requirements based on lead volumes and growth objectives.
• Work alongside internal recruitment and senior management to attract high-quality salespeople.
• Interview and select new members of the residential sales team.
• Develop structured onboarding programmes to ensure new recruits become productive quickly.

Training & Development

• Create and maintain a structured residential sales training programme.
• Ensure the team has excellent knowledge of Samso Energy's renewable product portfolio.
• Deliver ongoing sales, objection-handling and closing training.
• Ensure salespeople understand the commercial and technical fundamentals of the solutions they are selling.
• Maintain high standards around customer communication, compliance and accurate representation of products.

Reporting & Forecasting

• Produce clear weekly and monthly sales reports for the leadership team.
• Maintain accurate revenue and pipeline forecasts.
• Report on key metrics including:
• Sales revenue
• Gross margin
• Conversion rates
• Lead performance
• Average order value
• Salesperson performance
• Product mix
• Forecast revenue
• Use data to identify performance gaps and implement corrective action quickly.
• Work closely with Operations and Finance to ensure sales targets align with installation capacity and commercial objectives.

What We're Looking For

We are looking for someone who combines strong sales ability with genuine leadership and commercial awareness.

The successful candidate will ideally have:

• Proven experience managing and developing a high-performing sales team.
• A strong track record of delivering significant B2C revenue targets.
• Experience managing sales teams against revenue, margin and conversion KPIs.
• Strong commercial understanding with the ability to balance revenue growth with profitability.
• Experience recruiting, onboarding and training salespeople.
• Excellent forecasting and reporting capability.
• Strong communication and leadership skills.
• The confidence to operate as part of a senior leadership team.
• A highly organised and data-driven approach to sales management.
• The ability to create accountability while maintaining a positive, ambitious sales culture.

Previous experience within renewable energy, Solar PV, ASHP, HVAC, home improvements, energy, construction or another high-value residential sales environment would be highly advantageous.

Package

Basic Salary: Up to £60,000 per annum
OTE: £150,000+

The overall package is designed to reward both individual leadership and the commercial performance of the residential division.

This is a senior position within Samso Energy with significant earning potential and further career progression available as the company grows.

Why Join Samso Energy?

Samso Energy is entering an exciting stage of its development.

With more than 1,000 systems installed, an established national presence, a growing product portfolio and significant ambitions across both residential and commercial renewables, this role provides the opportunity to have a direct impact on the next stage of the company's growth.

You won't be joining simply to manage an existing sales team. You will have the opportunity to build, develop and scale the residential sales division, working directly alongside the core leadership team.

For an ambitious sales leader looking for responsibility, earning potential and genuine influence within a growing renewable energy company, this is a rare opportunity.

Job Type: Full-Time, Permanent
Location: Kingston upon Thames, KT2 6QF
Basic Salary: Up to £60,000
OTE: £150,000+

Pay: £80,000.00-£200,000.00 per year

Benefits:

• Free parking
• On-site parking

Work Location: In person