Restaurant Marketing jobs

Job Description – Marketing Manager

North Devon Resort – Ilfracombe, North Devon

About Us

North Devon Resort is a large holiday resort located in Ilfracombe, Devon, offering a range of holiday accommodation, leisure facilities, food and beverage outlets, and guest experiences. As we continue to grow our brand and strengthen our position within the holiday market, we are introducing a new and exciting role within the business.

We are seeking an experienced, commercially minded, and creative Marketing Manager to lead the resort’s marketing activity and act as the key link between the resort and our external marketing agency. This is a strategic and operational role that will help drive brand awareness, increase bookings, support revenue growth, and enhance the guest experience.

This is an excellent opportunity for an experienced marketing professional to establish and shape the marketing function within the resort.

The Role

The Marketing Manager will be responsible for developing and delivering the resort’s marketing strategy while managing relationships with external marketing partners and internal departments. The successful candidate will ensure all marketing activity aligns with business objectives, occupancy targets, guest engagement, and revenue growth.

Working closely with the senior leadership team, this role will provide insight, direction, and accountability for all marketing initiatives across the resort.

Key Responsibilities

Marketing Strategy & Planning

• Develop and implement the resort’s annual marketing strategy and activity plan.
• Identify opportunities to increase brand awareness, occupancy levels, and revenue.
• Create and manage marketing campaigns that support accommodation, food and beverage, events, and resort facilities.
• Monitor market trends, competitor activity, and industry developments.

Agency Management

• Act as the primary point of contact for the resort’s external marketing agency.
• Brief, manage, and evaluate agency activity to ensure campaigns meet business objectives.
• Ensure marketing projects are delivered on time, within budget, and achieve measurable results.
• Challenge and support agency recommendations using commercial insight and business knowledge.

Digital Marketing

• Oversee website content and user experience.
• Monitor digital performance, including website traffic, enquiries, and conversion rates.
• Support SEO, PPC, email marketing, and social media activity through agency partners.
• Review marketing analytics and produce regular performance reports.

· Extend our digital presence through Instagram, youtube, and tiktok channels.

Brand & Content Management

• Ensure consistent brand standards across all communications and promotional materials.
• Coordinate photography, videography, and content creation activities.
• Support the promotion of resort events, seasonal campaigns, and new initiatives.
• Work closely with operational departments to identify marketing opportunities.

Internal Collaboration

• Build strong relationships with department managers to understand business needs and priorities.
• Support recruitment campaigns, internal communications, and staff engagement initiatives where appropriate.
• Work alongside the reservations and operations teams to maximise occupancy and revenue opportunities.

Budget & Reporting

• Manage agreed marketing budgets effectively.
• Produce regular reports on campaign performance, return on investment, and key marketing metrics.
• Present recommendations and performance updates to the senior management team.

Skills and Experience

Essential:

• Previous experience in a Marketing Manager or Senior Marketing role.
• Experience managing external marketing agencies or suppliers.
• Strong understanding of digital marketing, social media, and campaign management.
• Excellent communication and stakeholder management skills.
• Commercial awareness and ability to analyse marketing performance.
• Strong organisational and project management skills.
• Experience managing multiple projects simultaneously.
• Proficient in Microsoft Office and marketing reporting tools.

Desirable:

• Experience within hospitality, leisure, tourism, or holiday parks.
• Knowledge of website management and content management systems.
• Experience with CRM systems and email marketing platforms.
• Understanding of guest journey and customer experience strategies.

Personal Attributes

• Creative and commercially focused.
• Self-motivated and able to work independently.
• Confident communicator with excellent relationship-building skills.
• Proactive problem solver.
• Results-driven with strong attention to detail.
• Able to influence and collaborate across all levels of the business.

Working Hours

This is a full-time role, generally working Monday to Friday; however, flexibility will be required to support resort events, peak trading periods, and key business activities.

Hours: Full-time, 40 hours per week
Contract Type: Permanent
Salary: Competitive and dependent on experience

Why Join North Devon Resort?

This is an exciting opportunity to establish and develop a brand-new role within a growing business. The successful candidate will have the opportunity to influence the future direction of the resort’s marketing strategy and make a significant contribution to business growth.

If you are an experienced marketing professional looking for a varied and rewarding role within the hospitality and leisure industry, we would love to hear from you.

Pay: From £34,000.00 per year

Benefits:

• Company pension
• Discounted or free food
• Employee discount
• Free parking
• On-site parking
• Sick pay

Application question(s):

• Hospitality, leisure or tourism

Experience:

• marketing: 5 years (required)
• manager: 2 years (required)

Work Location: In person