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    • Own sales commission paid monthly.
    • Manage the full sales cycle from outreach and pitching through to closing deals.
    • Job Types: Full-time, Permanent.
    • B2B sales: 1 year (preferred).
    • Direct sales: 1 year (preferred).
    • Grow sales and margins across key customer accounts.
    • We’ll give you full product training.
    • Take ownership of sales, labour, stock, costs and overall restaurant performance.
    • The opportunity to contribute to future projects and new restaurant openings.
    • Tracking sales activity, conversion rates and revenue generated.
    • Helping develop the overall sales strategy for the group.
    • O Maintaining an accurate sales pipeline and providing regular sales forecasts and reports.
    • O A strong track record of achieving and exceeding sales targets.
    • Full responsibility for the daily running of the restaurant and overall customer experience.
    • Drive sales, monitor costs, and work towards agreed operational…
    • Sales Experience: *Proven track record in a sales role, ideally within the food service or distribution industry.
    • Solid experience in managing a sales territory and your own P&L.
    • Deliver annual sales plan for NI & ROI market for TD.
    • Detailed while still being creative.
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    • Full accountability for your restaurant’s performance, inc P&L, sales, labour, food cost, audit and brand standards.
    • £1000 management referral bonus.
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    • Track record of hitting sales targets, managing P&L, and controlling costs.
    • Help run the restaurant and lead the team to deliver Popeyes’ outstanding food…
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    • 4-week paid sabbatical after every 5 years of commitment to us.
    • Free food at work and a tasty discount on your days off.
    • Competitive half yearly bonus package.
  • View similar jobs with this employer
    • 4-week paid sabbatical after every 5 years of commitment to us.
    • Free food at work and a tasty discount on your days off.
    • Competitive half yearly bonus package.
  • View similar jobs with this employer
    • 4-week paid sabbatical after every 5 years of commitment to us.
    • Free food at work and a tasty discount on your days off.
    • Competitive half yearly bonus package.
    • Experience within a multi-site hospitality or restaurant group.
    • Background in sales, business development or corporate relationship management.
  • View similar jobs with this employer
    • Identify additional opportunities to increase showroom sales.
    • World-class training on our products, systems, and sales processes, including a one-week…

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Job Post Details

Business Development Manager (FMCG Premium Food & Drink) - job post

Basco
Wetherby LS23 7FG
Up to £40,000 a year - Permanent, Full-time
Responded to 51-74% of applications in the past 30 days, typically within 3 days.

Job details

Pay

  • Up to £40,000 a year

Job type

  • Permanent
  • Full-time

Shift and schedule

  • Monday to Friday

Location

Wetherby LS23 7FG

Benefits

Pulled from the full job description

  • Employee discount
  • Company pension
  • On-site parking

Full job description

ABOUT BASCO

Basco is a premium Spanish food and drink importer, wholesaler, and ecommerce business based in West Yorkshire. We pride ourselves on sourcing exceptional ingredients, championing artisan producers, and providing outstanding service to chefs, retailers, and food lovers across the UK. As our business continues to grow, we are looking for a highly driven Business Development Manager to accelerate new customer acquisition and maximise sales opportunities across multiple sectors.

THE ROLE

Are you a motivated, confident and commercially focused salesperson who thrives on winning new business? This role is 100% sales-led, focused entirely on identifying prospects, generating leads, converting opportunities, and building high-value customer relationships. You will be responsible for driving our growth across hospitality, foodservice, independent retail, wholesalers and specialist distributors, representing one of the UK’s most exciting Spanish food portfolios.

KEY RESPONSIBILITIES

  • Proactively source, identify, and convert new business opportunities across targeted sectors.
  • Manage the full sales cycle from outreach and pitching through to closing deals.
  • Conduct regular outbound calls, visits, and product presentations to build a strong sales pipeline.
  • Develop tailored proposals and recommendations using expert product and category knowledge.
  • Build long-term, profitable relationships with chefs, buyers, owners, and purchasing teams.
  • Attend trade shows, food events, and customer demonstrations to promote the Basco brand.
  • Work closely with the internal sales office to ensure smooth onboarding and account handover.
  • Maintain accurate CRM records, forecasting, and weekly reporting on pipeline and performance.
  • Monitor market trends, competitor activity, and customer insights to identify new growth areas.
  • Meet and exceed monthly, quarterly, and annual sales targets.

IDEAL CANDIDATE

  • Proven track record in field sales, business development, or account acquisition—ideally in food, drink, hospitality, or FMCG.
  • Confident communicator with strong pitching, negotiation, and closing skills.
  • Highly proactive, target-driven, and motivated by achieving and exceeding KPIs.
  • Ability to build rapport quickly and present products with passion and credibility.
  • Strong organisational skills, with the ability to manage a busy pipeline and prioritise effectively.
  • Knowledge of premium food categories—especially Spanish or Mediterranean products—is desirable but not essential.
  • Tenacious, energetic, and commercially astute with a genuine hunger for growth.

WHAT WE OFFER

  • Competitive basic salary up to £40,000 per annum.
  • Own sales commission paid monthly.
  • 28 days holiday including bank holidays (increasing up to 33 days with length of service).
  • Monday to Friday working.
  • Company pension.
  • Laptop and mobile phone.
  • Mileage cover.
  • Employee discounts.
  • On-site parking.

Job Types: Full-time, Permanent

Pay: Up to £40,000.00 per year

Benefits:

  • Company pension
  • Employee discount
  • On-site parking

Application question(s):

  • Please briefly outline what food and drink sales experience you have?

Experience:

  • Sales management: 3 years (required)

Work Location: In person

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