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Restaurant Social Media Marketing jobs in England

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Job Post Details

Social Media Marketing Executive - job post

FRESHASIA FOODS LTD
2.3 out of 5 stars
London DA18
£30,000 - £40,000 a year - Full-time

Job details

Pay

  • £30,000 - £40,000 a year

Job type

  • Full-time

Shift and schedule

  • Weekend availability
  • Monday to Friday

Location

London DA18

Benefits

Pulled from the full job description

  • Company pension

Full job description

Department

Marketing

Reports To

Marketing Manager

Location

Freshasia Foods Ltd

Job Summary

Freshasia Foods Ltd is seeking a creative, enthusiastic, and results-driven

Social Media Marketing Executive to promote our range of Chinese and Asian food products across European markets.

The successful candidate will be responsible for creating and managing engaging marketing campaigns across Western social media platforms, increasing brand awareness, growing online communities, and supporting sales through digital marketing activities.

This role is ideal for someone with experience in social media marketing, content creation, influencer marketing, and digital advertising who understands how to engage Western consumers while effectively communicating the appeal of Chinese food culture and products.

Key Responsibilities

Social Media Management

  • Manage and grow Freshasia's social media presence across:
  • Instagram
  • TikTok
  • Facebook
  • YouTube
  • LinkedIn
  • Pinterest
  • Plan, schedule, and publish engaging content.
  • Monitor audience engagement and respond to comments and messages.
  • Develop social media strategies to increase followers, engagement, and brand visibility.

Content Creation

  • Create engaging content including:
  • Short-form videos (Reels, TikTok)
  • Product photography
  • Promotional campaigns
  • Social media posts
  • Blogs and articles
  • Brand storytelling content
  • Showcase Chinese and Asian food products in a way that appeals to Western consumers.
  • Work closely with internal teams to create product-focused marketing materials.

Influencer & Community Marketing

  • Build relationships with food influencers, content creators, bloggers, and brand ambassadors across Europe.
  • Organise product sampling and influencer collaboration campaigns.
  • Identify suitable partnerships to expand brand reach.
  • Manage influencer performance and campaign results.

Digital Advertising

  • Support paid advertising campaigns across:
  • Meta (Facebook & Instagram)
  • TikTok Ads
  • Google Ads
  • YouTube
  • Monitor campaign performance and optimise marketing spend.
  • Generate reports on campaign effectiveness and return on investment.

Brand Awareness & Product Promotion

  • Promote Freshasia's food products across European markets.
  • Support new product launches and seasonal campaigns.
  • Increase product awareness among retailers, distributors, and consumers.
  • Ensure all marketing activities align with company branding guidelines.

Market Research

  • Monitor industry trends, competitor activity, and consumer preferences.
  • Research opportunities to expand brand awareness in markets.
  • Provide recommendations on marketing strategies and customer engagement initiatives.

Events & Promotional Activities

  • Support food exhibitions, trade shows, and promotional events.
  • Coordinate social media coverage before, during, and after events.
  • Represent the company at marketing events when required.

Skills & Experience

Essential

  • Minimum 2 years' experience in Social Media Marketing, Digital Marketing, Content Creation, or a similar role.
  • Strong understanding of Instagram, TikTok, Facebook, and YouTube.
  • Excellent written and verbal communication skills.
  • Experience creating engaging content for consumer brands.
  • Strong organisational and project management skills.
  • Ability to analyse campaign performance and marketing data.
  • Proficiency in Microsoft Office.

Desirable

  • Experience within Food, FMCG, Retail, or Consumer Goods sectors.
  • Experience managing influencer marketing campaigns.
  • Graphic design experience using Canva, Adobe Creative Suite, or similar software.
  • Video editing skills.
  • Knowledge of Chinese or Asian food products and culture.
  • Experience marketing products across multiple European countries.
  • Mandarin or other European language skills would be an advantage.

Personal Attributes

  • Creative and innovative
  • Passionate about food and consumer brands
  • Proactive and self-motivated
  • Strong attention to detail
  • Excellent communication skills
  • Commercially aware
  • Team player with a positive attitude

Key Performance Indicators (KPIs)

  • Growth in social media followers and engagement
  • Increase in brand awareness across European markets
  • Content reach and engagement rates
  • Influencer campaign performance
  • Website traffic generated through social media
  • Lead generation and customer engagement
  • Successful delivery of marketing campaigns

Working Hours

Monday to Friday

40 hours per week

Occasional evening or weekend work may be required to support events, campaigns, and content creation activities.

Salary

£30,000 - £40,000 per annum

Depending on experience and qualifications.

  • Company pension scheme
  • Employee product discount
  • Career development opportunities
  • Potential European travel opportunities

Right to Work

Applicants must have the legal right to work in the UK.

Sponsorship may be considered for exceptional candidates with relevant digital marketing and social media experience.

Pay: £30,000.00-£40,000.00 per year

Experience:

  • Marketing: 2 years (preferred)

Language:

  • English (preferred)

Work Location: In person

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