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Area Sales Manager - Grapevine
Caterite Food and Wineservice Ltd
·
2.6
Threlkeld CA12
Permanent, Full-time
Apply now

Job details

Pay information not provided
Referral programme, Company pension
Permanent, Full-time
Monday to Friday
Threlkeld CA12

Full job description

The Company

Grapevine is an ambitious, Cumbrian-based drinks business specialising in the supply of wines, beers, spirits and soft drinks to hotels, restaurants, bars and other hospitality establishments across the North of England and Scotland.

As part of Caterite Food & Wineservice Limited, we are entering an exciting new chapter in our development. Following Caterite's acquisition by international wholesale group METRO in 2024, the business is undergoing a period of significant investment and transformational change, creating new opportunities for growth.

At Grapevine, we pride ourselves on offering a diverse portfolio of quality drinks, expert product knowledge and a friendly, personal service. Our success is built on strong customer relationships, a genuine understanding of the hospitality industry and a commitment to delivering exceptional service.

This is an exciting time to join our team. As we continue to develop our drinks business and strengthen our presence in the market, you'll have the opportunity to work with a fantastic range of products, build lasting relationships with hospitality customers and play an important role in shaping the future growth of Grapevine.

The Role

We are seeking an enthusiastic, commercially minded and driven Area Sales Manager to join our Grapevine drinks division and help develop our presence across Cumbria and the Lake District.

This is a field-based role focused on delivering sustainable sales growth, strengthening existing customer relationships and identifying new business opportunities within the hospitality sector.

You will take ownership of your territory, working closely with customers to understand their needs, develop their drinks offering and maximise sales opportunities across our extensive wine, beer, spirits and soft drinks portfolio.

As a key representative of Grapevine, you will play an important role in building long-term partnerships, introducing exciting products and ensuring our customers continue to receive the high levels of service for which we are known.

This is an excellent opportunity for an experienced sales professional or an ambitious hospitality or beverage manager looking to develop a career in drinks sales and account management.

Key Responsibilities

  • Develop and grow sales across your designated territory in line with agreed sales targets and wider business objectives.
  • Build, maintain and strengthen relationships with existing customers, identifying opportunities to increase sales and develop accounts.
  • Proactively identify and secure new business opportunities across hotels, restaurants, bars and other hospitality establishments.
  • Conduct regular customer visits to understand business needs, present products and develop long-term partnerships.
  • Promote our extensive portfolio of wines, beers, spirits and soft drinks, offering knowledgeable advice and recommendations.
  • Keep up to date with drinks trends, new products, competitor activity and developments within the hospitality industry.
  • Work closely with internal teams, including Commercial, Customer Service, Finance and Operations, to ensure excellent service delivery.
  • Maintain accurate customer records, sales forecasts and performance reporting.
  • Represent Grapevine professionally at customer meetings, tastings, trade events and other promotional activities.
  • Take a proactive, organised and commercially focused approach to managing your territory and achieving results.
  • Attend regular sales meetings at Threlkeld.
  • Travel regularly throughout your designated territory to meet customers and develop business opportunities.

Benefits

  • Competitive salary, dependent on experience, plus performance-related bonus.
  • Company Vehicle
  • Company-provided iPhone and laptop.
  • Provision for business expenses.
  • Discounted company shopping account.
  • £500 refer-a-friend scheme.
  • 28 days holiday plus an additional day for your birthday.
  • Company pension scheme (People's Pension).
  • Long service awards.
  • Opportunity to develop your career within an established and growing business.

Schedule: Monday to Friday, typically 8.30am to 5.00pm, with flexibility to meet customer and business requirements.

Expected hours: 40.0 per week

Work Location: On the road

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