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Job Post Details

London BDM – On-Trade Sales (Draught & Packaged Beer) - job post

Wrexham Lager Beer Company Ltd
London
From £32,000 a year - Permanent, Full-time
Responded to 75% or more applications in the past 30 days, typically within 3 days.

Job details

Pay

  • From £32,000 a year

Job type

  • Permanent
  • Full-time

Location

London

Benefits

Pulled from the full job description

  • Company car
  • Company pension
  • Work from home
  • Company events

Full job description

We’re on the hunt for a driven and knowledgeable Business Development Manager to represent our draught and packaged beer portfolio across London and its surrounding area. This field-based role is all about growing our presence in the local on-trade market, working closely with pubs, bars, restaurants, and independent venues to secure new listings and drive brand loyalty.

You’ll be the local face of our beer brands — passionate about product quality, customer relationships, and bringing our beers to life across taps and fridges throughout the region.

Key Responsibilities:

  • Develop and grow on-trade sales of draught and packaged beer across London and surrounding areas
  • Secure new business by prospecting independently owned pubs, bar groups, restaurants, and live venues.
  • Manage and nurture existing customer relationships to drive volume, loyalty, and repeat business.
  • Coordinate with technical teams on draught system installations and maintenance.
  • Pitch and promote our brands through site visits, product tastings, and staff training.
  • Collaborate with marketing and trade marketing teams on POS activations, events, and in-outlet campaigns.
  • Monitor and report on customer performance, sales activity, and local trends using CRM software.
  • Represent the brand at local events, trade shows, and tap takeovers when required.

About You:

  • Proven experience in on-trade drinks sales, ideally within the beer, cider, or broader beverage category.
  • Sound understanding of draught beer systems and confident discussing cellar and dispense setup.
  • Strong local knowledge and networking links
  • Passion for beer, you know your pales from your porters and can talk about beer with authenticity.
  • Resilient, self-motivated, and target-driven with a strong work ethic.
  • Able to work independently on the road, managing your own diary and priorities.
  • Full UK driving licence and willingness to travel regularly across the region.

What We Offer:

  • Competitive salary + Discretionary Bonus
  • Company car + business mileage.
  • Tools of the trade: laptop, mobile, branded samples and support materials.
  • Flexible, field-based role with autonomy and ownership of your territory.
  • Opportunity to work with a growing, exciting beer portfolio.
  • Ongoing training, support, and clear progression opportunities within a passionate team.

Job Types: Full-time, Permanent

Pay: From £32,000.00 per year

Benefits:

  • Company car
  • Company events
  • Company pension
  • Work from home

Application question(s):

  • Are you located in the London area

Experience:

  • On-Trade Sales (Draught & Packaged Beer): 3 years (required)

Licence/Certification:

  • Driving Licence (required)

Work authorisation:

  • United Kingdom (required)

Location:

  • London (required)

Willingness to travel:

  • 100% (required)

Work Location: On the road

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