Senior Marketing Manager jobs

About us

We are the UK's premium mould-remediation service. We use a two-step dry-fog process, licensed from our US parent, that treats a whole home in a single day — completely resetting it to a normal, healthy fungal ecology while also sanitising bacteria and viruses. Homeowners and landlords call us when they smell or see mould — we diagnose, quote, and treat. We're an established, profitable, multi-million-pound business with a 50+ person team, building a national footprint from our head office in Daventry.

We're not the cheapest. We're the only company treating mould as an environmental-health problem — and our marketing has to reflect that.

The job in one line

Own creative, paid, lifecycle, and search at an established, growing UK mould-remediation business — and become the person who runs marketing so the founders don't have to.

Why this role exists now

Today, marketing still runs through the founders — and we're ready to hand it to a dedicated owner. We want a sharp marketing operator who can own demand generation end-to-end, run it with AI as a force multiplier, and own it so completely that neither founder needs to be in the loop on day-to-day calls. The destination is simple: you run the marketing machine on your own judgment and your own numbers — forging your own path, not waiting on either of us for direction.

This isn't a "manage agencies" job, and it isn't a brand/design job. It's a creative-led builder-operator role: you concept the ads that win, set the strategy, audit the execution, plug the leaks, and ship the systems we don't have yet. Think of it as owning the marketing machine — a documented set of channels and plays you keep running every week so growth stops depending on any one person. Your job is to own the machine that drives revenue — and to protect your time from low-impact internal requests so you can focus on the few activities that move the scorecard.

The one problem we most want you to solve

Like most service businesses, our demand is seasonal — and smoothing that curve is the single biggest growth opportunity in the company.

Crack it and you change our trajectory. Build the demand-generation and reactivation engine that keeps leads flowing year-round — through new channels, smart offers, and creative that works even when buying intent is low — so growth stops riding the cycle. This is your North Star. However you get there, if you solve this, we win big — and so do you. (We'll share the specific numbers behind this once we talk.)

What you'll own

Paid media — a meaningful annual budget across multiple channels

• Own paid strategy and budget across search, local, and partner/directory channels — plus launching paid social, where you own the creative strategy yourself (angles, hooks, scripts), because with paid social the creative is the targeting. You direct cheap production to execute your briefs; you don't hand the creative thinking to an agency
• Work with our freelance paid-search contractor — you set the strategy, budget, and targets and own the paid results; he runs the platform day-to-day
• Own ROAS, CPL, and lead-quality targets
• Tighten our tracking and attribution so every lead is correctly sourced

Creative — the engine of paid (especially paid social)

• Own direct-response creative strategy end-to-end: concepts, angles, hooks, ad scripts, UGC briefs — and the testing cadence that turns them into winners
• Turn our customers' actual words into ads: our Head of Content captures customer voice + proof (interviews, before/after, testimonials); you translate that raw material into the angles and scripts that sell
• Direct cheap production to execute your briefs (freelance editors, UGC creators) — you own the creative judgment, not the editing timeline
• Run a high-velocity test loop: many angles out, read the data, scale winners, kill losers

Lifecycle, nurture & reactivation — full-funnel, built with Sales Ops

You own the marketing craft of the automated revenue funnel — strategy, offers, sequence logic, creative direction. Our Head of Sales Ops owns the rails (CRM workflows, routing, automation, attribution) and will lean on you to design and fill them; our Head of Content produces the assets. Together you build the full funnel:

• Off-hours auto-response + self-booking flow
• Behavioural sequence branching (visited-pricing, clicked-no-book, opened-only, 30-day re-visit)
• Long-term nurture rhythms (annual / anniversary / behavioural re-fires)
• Quarterly reactivation / fast-cash promos to past customers + dormant leads — proof you can move cash on command
• Email + SMS strategy and performance

Proof & content system

• Own the system that turns every job into proof (reviews, before/after, testimonials) and feeds it into ads and landing pages
• Brief our Head of Content on what the channels need — he captures the customer voice + proof (interviews, case studies, before/after); you own the system, turn that material into creative, and own the demand it serves

SEO, local search & GMB

• Own organic + local-search strategy, including Google Business Profile and local-search tracking

Brand, events & partnerships

• Default owner of brand projects, 4–5 key events per year, and partner relationships (the founder is a stakeholder, not the project manager; operations handle logistics)
• You set the message and visuals for events and opportunistic appearances (podcasts, etc.) and judge them on leads and revenue, not vibes

Reporting & the scorecard

• Partner with our data team to build the marketing scorecard you're measured on
• Own the weekly marketing dashboard the exec team reads

What you won't own

• Long-form content + proof capture — our Head of Content runs customer interviews, case studies, and editorial and captures the raw customer voice + proof. You brief him and turn his material into ad creative; he doesn't do creative concepting or own performance
• Sales process — our Head of Sales owns the rep team
• Field operations — Scheduling + Tech delivery are owned by our operations leads

The first 6 months

• By day 30 — full audit of paid spend + attribution shipped; three biggest leaks identified with fixes; off-hours auto-response in test or live.
• By day 60 — ROAS/CPL benchmarks per channel + weekly scorecard live; local-search tracking tightened; first behavioural sequences live; first reactivation / fast-cash promo shipped.
• By day 90 — you run operational marketing day-to-day; the function moves without founder input on tactical calls; quarterly strategy doc owned by you.
• By month 6 — you own the marketing function end-to-end and run it on your own judgment and your own numbers, independent of either founder. Title and comp reviewed for Head of Marketing on demonstrated execution.

Must-haves

• 3+ years in marketing operations, growth, or performance marketing — ideally for B2C services or high-intent inbound businesses
• Direct-response creative instinct. You can read a customer quote and pitch three ad angles on the spot. You've made or briefed ads that won on the numbers — and you can show us the before/after. This isn't a brand/aesthetic skill; it's knowing what makes someone stop scrolling and book.
• Hands-on Google Ads platform fluency. You can audit a campaign cold and tell us what's wrong inside an hour.
• Can direct production + freelancers. You own the creative and the brief; editors, UGC creators, and any media-buying support execute — you don't outsource the thinking.
• Backbone, and you manage up. You hold your priorities against pressure — including from senior people — and can say a respectful "not now, and here's why" to reactive requests that don't move the numbers. You keep the machine pointed at the North Star instead of chasing the loudest voice in the room. Do this and we'll back you, every time.
• Marketing automation fluency (HubSpot or similar). You've shipped workflows that move real revenue — even if a RevOps partner did the heavy building.
• AI-native. Daily user of Claude or ChatGPT. You've built at least one automation (Zapier, Make, n8n, or custom) that meaningfully removed manual work. You see AI as the multiplier, not the experiment.
• Comfort with data. SQL is a plus, but at minimum you live in Looker / GA / dashboard tools and read attribution data without flinching.
• UK-based, eligible to work in the UK.

Nice-to-haves

• Home services, trades, or health-adjacent industry experience
• Local SEO / GMB experience at scale
• You've built a marketing function from scratch before (not just inherited one)
• Experience coordinating with sales teams on lead handoff + nurture

Filter-out signals (don't apply if)

• You're a brand/design creative who's never tied your work to performance numbers — we want direct-response creative judgment (hooks, angles, scripts that convert), not aesthetics for their own sake
• You're only an agency manager — you can direct a paid-social agency, but you also need to execute hands-on (Google, HubSpot, attribution), not just oversee others
• You're a strategist who hasn't pulled a Google Ads report in 2 years
• You see "marketing" as saying yes to every internal design / brochure / event request, instead of protecting time for the few things that move pipeline
• AI is something you've heard about but don't use daily

Compensation + terms

• £55,000–£70,000 base (negotiable for the right candidate)
• Performance bonus tied to the marketing scorecard (CPL, ROAS, lead→won)
• Clear path to Head of Marketing (title + comp) at month 6 on delivery
• 25 days holiday + UK statutory; workplace pension
• UK-based, flexible hybrid: Must be willing to have in-office sessions when required at our Daventry office (average once per month, depending on what's needed); otherwise remote

How to apply

We've kept the numbers light here on purpose — once we're in conversation, we'll open the books on spend, performance, and the full picture so you can dig in properly.

Click Apply with:

1. Your CV

2. A 500-word note answering: What's the first thing you'd audit in our current marketing, and why? (Look at our website + current ads if you can find them.)

3. One screenshot or anonymised example of a paid-media campaign you optimised — show us the before/after numbers

4. Three ad angles, one line each — hooks you'd test for a premium mould-removal service that makes a home healthy again (the angle, not the production)

5. Tell us about an AI workflow you've built or use daily

We don't read cover letters. The 500-word audit note is the cover letter.

Process

• Application review — 3 business days
• Screening call (30 min) with the founder — covers the audit note
• Paid working interview (90 min) — we give you anonymised data from our business + real customer quotes and ask you to identify the three biggest opportunities and pitch the creative angles you'd test
• Final interview with the founders
• Offer

We move fast. Target: offer signed within 4 weeks of applying.

Pay: £55,000.00-£70,000.00 per year

Benefits:

• Casual dress
• Company events
• Company pension
• Cycle to work scheme
• Employee discount
• Flexitime
• Life insurance
• On-site parking
• Private medical insurance
• Work from home

Application question(s):

• Have you attached the following with your application?

1. Your CV
2. A 500-word note answering: What's the first thing you'd audit in our current marketing, and why? (Look at our website + current ads if you can find them.)
3. One screenshot or anonymised example of a paid-media campaign you optimised — show us the before/after numbers
4. Three ad angles, one line each — hooks you'd test for a premium mould-removal service that makes a home healthy again (the angle, not the production)
5. Tell us about an AI workflow you've built or use daily

We don't read cover letters. The 500-word audit note is the cover letter.

Work Location: Hybrid remote in Daventry (Northamptonshire)