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Job Post Details

Assistant Online Business Marketing Manager – SEO & GEO Copywriter - job post

Superdrug
3.3 out of 5 stars
Croydon•Hybrid work
Permanent
You must create an Indeed account before continuing to the company website to apply

Job details

Job type

  • Permanent

Location

Croydon•Hybrid work

Benefits

Pulled from the full job description

  • Employee discount
  • Sick pay
  • Store discount
  • Company pension
  • Private medical insurance

Full job description

Join Superdrug Head Office- Make a Real Difference Every Day!

Location:
Hours: 37.5 | 9.00am - 5.30pm - Hybrid working available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station.
Salary: Competitive

Why Superdrug?

Passionate about Beauty and Health? Want to be part of an innovative, trend setting retailer? Our vibrant Head Office, based by East Croydon station is a fantastic environment filled with hundreds of brilliant personalities.

We’re a team that puts our customers and our teams at the heart of everything we do. At Superdrug, we aim to be the best in accessible health & beauty, loved by our customers for value, choice, friendly advice, service and fun.

Our success comes from our people – they make the difference. We’re all about personality, we have fun, and we work hard to deliver That Superdrug feeling.

✨The role...

As our SEO & GEO Copywriter you will be responsible for transforming the Superdrug.com eCommerce experience by levelling up our site copy. This spans our FAQ, Product, Category, Landing pages as well as reinvigorating the Superdrug Blog as a space to educate our customers on trends, our range and great beauty tips and advice.

Here's the exciting bit…a great day includes:

Expert knowledge As the SEO & GEO copy expert for the business; share, educate and introduce best practice across internal Online Business and Supplier teams to improve our ranking for searches in SERPs and offsite AI recommendation tools by:
Creating “how-to-guides” for best practice product descriptions for our suppliers and marketplace vendors, alongside CR, design and trading teams to develop best-in-class product page.
Working with our Own Brand product development team to support in the development of SEO friendly product descriptions and content that are compliant with regulations.
Developing best-in-class landing page copy for seasonal moments.
Results Driven Report on our performance on traditional Search Engines and AI recommendation tools to the business and make actionable plans to optimise.
Digital Content Plan, develop and implement a content calendar for Superdrug’s blog by:
Working with the Insights and Digital Marketing team to identify emerging trends and create.
Stay Informed Keep up to date with external developments and opportunities across SEM A. Share knowledge internally to support development of Digital Marketing strategy and stay one step ahead of competition. ‍

What you’ll do:

Generate detailed customer focused initiatives, in line with the Online Business Customer and Marketing – SD strategy and support with execution.
Listen to the customer and implement new ideas and ways of working which are
designed to improve service considering both Online and Offline.
Ensure the team prioritises actions which delight the customer/team member.
Customer Focus: Be the voice of customers and orchestrate the organisation to live the brand purpose and inspire a customer-first culture to build customer love in every touchpoint of our online and offline platform.
Tech & AI: Helping your team understand when to use AI, when to rely on human judgment, and how to combine both.
Tech & AI: Rethinking how work gets done - Actively shifting work from repetitive tasks to higher-value activities as AI takes on routine work.
Tech & AI: Role modelling behaviours to encourage confidence with AI. Actively developing your ability to use AI effectively and think critically about outputs.
Tech & AI: Strengthen Human Touch - Keeping the human element strong: Balancing AI efficiency with human coaching, empathy, and team cohesion. ‍

What you’ll need to succeed:

1-2 years experience in an SEO content and copy focused role, managing tactics and campaigns.
Ideally experience working a fast-paced retail head office.
Strong Copy writing skills.
Strong IT skills – MS Office, Excel.
Knowledge of Hybris ideal but not essential & Google Analytics.
A hands-on, get stuck in, approach.
Strong interpersonal and communication skills are key.
Excellent time management and an ability to prioritise workload.
Ability to problem-solve.
Establishes strong relationships at all levels.
Can manage tough/complex messages with all stakeholders.
Role model collaboration to the team to exceed goals.
Positive attitude towards feedback, uses this to generate initiatives to meet/exceed expectations, and shares feedback in a meaningful way.
Effectively manages their team by playing to strengths and proactively addressing its opportunities. Ensuring everyone wellbeing & diversity is considered and celebrated.
Feels empowered to challenge across different career bands and roles. Supporting other team members in shaping their work to do so.
Proactively keeps up to date with market and consumer trends in their specialism and feeds this into department strategy.
Uses data and insights to challenges the status quo to keep us ahead of the competition.
Uses data to inform and generate new ideas and make decisions to improve on future plans.

Here's what's in it for you:

  • 33 days holiday rising to 38 days with length of service (inclusive of bank holidays)
  • 2 staff discount codes for yourself and a family member or friend
  • 30% discount on Superdrug Own Brand Products both in store and online
  • Hybrid working patterns available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station
  • Company pension matching and bonus
  • We offer Stream - a money management app that gives you access to a percentage of your pay as you earn it
  • Being part of more! We are part of a group who work closely with Savers, The Perfume Shop and Three UK
  • We are part of A.S. Watson Group, the world's largest international health and beauty retailer with over 15,700 stores in 25 markets!
  • Unrivalled Learning and Development programmes
  • Enhanced maternity/shared parental/adoption leave, company sick pay and pregnancy loss and support
  • Come and be part of something special!

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Why Work With Us? Join our team at Superdrug, where we embrace exciting challenges that make a real difference. We provide a supportive environment where your innovative ideas and proactive spirit are not just welcomed but celebrated. Where you can be you! Are you ready to make your mark with us? Bonus We have a competitive bonus scheme here and if you reach all of your targets you can achieve up to a 15% on Target /30% Max, alongside your March salary! Pay Review We review our pay every year and any increases will take effect from 1st January. Pension Saving for retirement is one of the best investments you can make for your future, we can help you with that! If you contribute 5% we’ll contribute pension contributions up to 7%. Private Medical You have the option to opt into our Private Medical Insurance scheme. We will pay for your individual cover. You can also add parent and children to this at your own cost. Aviva Digicare Workplace+ You and your family will get access to an app that gives you free healthcare services like Digital GP, mental health consultations and an annual health check! Holiday You’ll get 25 days holiday to use when you like, plus 8 UK bank holidays (pro rated if you work part time). We’ll also increase your holiday the longer you stay, rising to 28 after 3 years, up to 30 after 5 years! You can also buy or sell some each year. Stream The Stream app allows you to track how much money you’re earning throughout the month and take up to 40% of it ahead of pay day, giving you more pay flexibility. You will also have access to lots of discounts, a financial coach and a competitive saving pot. Product Samples & Events We're often welcoming our suppliers to come in and talk to the team about great new products launches as they’re landing in store. Keep your eye out in the Head Office Cafe to get your hands on some freebies! Amazing Team Superdrug is a place for everyone. We respect every voice and celebrate individuality. Enjoy team incentives and fun! If you’re passionate and resilient, Superdrug is the place for you! Team Member Discount Enjoy perks like 30% off on Superdrug Own Brand products and 10% off on other brands. This includes our Superdrug Health Clinics and Superdrug Online Doctor! We also have friends and family events, where we increase your discount and allow you to share it! Fantastic Fun Work at Superdrug is not just work, it’s a fun-filled journey. We create a vibrant atmosphere filled with positivity. Every day brings new opportunities to learn, grow, and make a difference in the lives of our customers and colleagues. Inspiring Futures Superdrug is dedicated to inspiring careers We offer a variety of learning opportunities, including bespoke training programs that equip employees with the skills necessary to advance and transition into different roles within the head office. Journey to Joining Our Amazing Team 1 Submit Your Application Apply online with your CV, highlighting how your skills align with the role at Superdrug. 2 Initial Screening Our recruitment team will review your application and contact you if it matches our requirements to confirm you are comfortable with the core details of the role and to get to know you better! 3 First Interview If selected, you will be invited to a competency-based interview with the line manager via teams. 4 Second Interview If further selected, you will attend a face-to-face interview at our Head Office. Depending on the role, you may be asked to prepare a presentation or complete a task for technical positions. You will be informed in advance if this is required. 5 Offer & Contract Upon a successful application, you will receive a job offer and contract outlining the specifics of your role, salary, and benefits. Once accepted, we will initiate the onboarding process to collect all necessary details from you. 6 Onboarding After completing your onboarding, your line manager will contact you to extend a welcome and address any questions you may have to ease first-day nerves. You will then be provided with a comprehensive induction plan designed to ensure your success.
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