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Marketing Assistant
Permanent, Full-time

Job details

Pay information not provided
Permanent, Full-time
Leek ST13 7RS

Full job description

We have an exciting opportunity for a marketing assistant to support the delivery of F. Ball's marketing communications activities, helping to strengthen brand awareness, promote the company's products and services, and engage effectively with customers across a range of communication channels.

The role will have a particular focus on co-ordinating public relations activity, creating engaging and technically accurate content for digital and traditional marketing channels, and supporting the delivery of integrated marketing campaigns.

Working closely with colleagues across the marketing department, external agencies and other areas of the business, the Marketing Assistant will play an important role in ensuring that all communications are creative, consistent, accurate and aligned with the company's brand values and marketing objectives.

Key Responsibilities

  • Co-ordinate PR activity in conjunction with the company's appointed PR agency, ensuring effective communication and timely delivery of agreed activities.
  • Assist in the preparation, writing and editing of press releases, technical articles, case studies, product news and other editorial content.
  • Liaise with internal departments to gather technical information, product updates and customer stories to support PR opportunities.
  • Co-ordinate the provision of photography, technical information and other supporting materials required for editorial activity.
  • Monitor and evaluate PR coverage, maintaining records and reporting on the effectiveness of activity.
  • Research, write and edit engaging, informative and technically accurate content for use across the company's digital marketing communications channels, including social media, website pages, email marketing campaigns, digital advertising, newsletters and other promotional materials.
  • Translate technical product information into clear, accessible and compelling communications tailored to different target audiences.
  • Work with product management, technical services and sales colleagues to ensure content is accurate, relevant and commercially focused.
  • Proofread and review marketing materials to ensure accuracy, consistency of tone and adherence to brand guidelines.
  • Contribute ideas for engaging content that promotes products, technical expertise, training, customer success stories and other company activities.
  • Assist in the preparation of regular marketing performance reports, using relevant data and key performance indicators (KPIs).
  • Use insights from analytics and reporting tools to make recommendations for improving content, engagement and campaign effectiveness.
  • Assist in the planning, coordination and delivery of integrated marketing campaigns, product launches and promotional activities.
  • Support the development of marketing materials for exhibitions, events, training initiatives and other customer engagement activities.
  • Ensure all marketing communications reflect F. Ball's professional standards, brand values and corporate identity.
  • Undertake other reasonable marketing duties to support the effective operation of the department.

Essential Skills and Experience

  • A relevant qualification in marketing, communications, journalism or a related discipline, ideally at degree level or equivalent.
  • Excellent technical writing and communication skills, with the ability to produce clear, engaging and accurate marketing copy.
  • A creative outlook, with the ability to generate original ideas and contribute to the development of engaging marketing content.
  • Excellent attention to detail, particularly in relation to copywriting, proofreading and maintaining brand consistency.
  • Strong analytical, organisational and time-management skills, with the ability to manage multiple projects and meet deadlines.
  • Good interpersonal skills and the ability to work collaboratively with colleagues, external agencies and other stakeholders.
  • A proactive, enthusiastic and adaptable approach, with a willingness to learn and develop new skills.
  • Competence in Microsoft Office applications.

Desirable Skills and Experience

  • Experience of writing technical or product-focused content, ideally within a manufacturing, construction or B2B environment.
  • Experience of working with PR, digital or creative agencies.
  • Experience of using AI-assisted tools responsibly to support content research, development and marketing productivity.

Job Types: Permanent, Full-time

Work Location: In person

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