UK National Sales Manager Medical Devices jobs

Vitalograph is the world’s leading manufacturer of medical respiratory diagnostic devices and software, used in the diagnosis of respiratory disorders, and advanced high-reliability equipment and software systems used in respiratory end-point clinical drug trials. Headquartered in the UK, Vitalograph has operations in Ireland, Germany and the USA. Our mission is to improve patient lives by designing and manufacturing market leading products and services. Why Join Us? At Vitalograph, we offer more than just a job. As a global leader in medical respiratory diagnostics.

Here’s what you can expect:

• Company contributed healthcare scheme
• Educational Assistance Programme
• Career Growth

As the Global Commercial Manager – Consumables (UK) you will be responsible for driving sustainable revenue growth, market expansion, and commercial excellence across global priority markets.

This role combines strategic market analysis with hands-on commercial leadership to identify regional and segment-specific growth opportunities and translate them into actionable plans. Working in close partnership with regional sales leadership, direct sales teams, and indirect channel partners, the Global Commercial Manager ensures alignment, capability, and execution discipline to successfully deliver growth targets in line with the Vitalograph V30 strategic plan.

Responsibilities

• Responsible for the achievement of commercial revenue/margin targets for consumables.
• Go-To Market plans in region to achieve V30 growth.
• Region-specific target prioritisation.
• Partner with regions via matrix working to enable and deliver tools to execute in-market, targeted campaigns etc.
• Partner with product management and R&D to align on product strategy/roadmap.
• Track KPIs monthly and quarterly.
• Growth Strategy, Planning & Execution
• Identify and prioritise key growth opportunities across regions, customer segments, and product portfolios using market data, competitive insights, and internal performance metrics.
• Develop integrated global and regional commercial plans aligned to revenue and profitability targets.
• Translate strategy into clear, executable initiatives with defined milestones, ownership, and KPIs.
• Lead forecasting, budgeting, and ongoing performance tracking against growth plans.
• Regional & Segment Opportunity Development
• Conduct deep analysis of regional markets (e.g., OneUS, EMEA, LATAM) to uncover whitespace opportunities and expansion pathways.
• Define target customer segments (e.g., hospitals, pulmonary labs, GP) and tailored value propositions.
• Support market entry strategies, including channel selection, pricing, and localization of offerings.
• Sales Partnership & Enablement (Direct & Indirect)
• Partner closely with regional direct sales teams and distributor networks to co-create and execute growth plans.
• Equip teams with the tools, training, and insights needed to drive pipeline generation and conversion.
• Establish best practices in sales processes, account management, and opportunity prioritization.
• Support key account strategies and participate in strategic deals where needed.
• Drive alignment, accountability, and performance management across both direct and indirect channels.

Distributor & Channel Management

• Evaluate and optimize distributor networks to ensure strong market coverage and performance.
• Define clear expectations, targets, and support models for partners.
• Implement performance reviews and continuous improvement initiatives.
• Product & Market Alignment
• Collaborate with Product Management and R&D to align commercial priorities with product strategy and roadmap.
• Provide structured market and customer feedback to inform innovation and lifecycle management.
• Lead and support successful product launches with clear positioning, pricing, and go-to-market strategies.

Marketing & Demand Generation

• Partner with marketing to design targeted campaigns and education initiatives aligned to priority segments and regions.
• Ensure consistent and compelling messaging tailored to local market needs.

Market Access & Commercial Insight

• Monitor reimbursement environments, healthcare policies, and competitive dynamics impacting growth.
• Integrate market access considerations into commercial planning and execution.
• Performance & Analytics
• Define and track KPIs related to growth, regional performance, segment penetration, and channel effectiveness.
• Use data-driven insights to refine strategies, reallocate resources, and improve execution.

Key Skills & Competencies

• Strategic thinking with strong operational execution.
• Ability to translate market insights into actionable growth plans.
• Strong collaboration and influencing skills across diverse, global teams.
• Commercial acumen and financial planning expertise.
• Excellent communication, negotiation, and stakeholder management skills.
• Analytical, data-driven decision-making capability.

Success Metrics

• Achievement of regional and global revenue growth targets.
• Identification and conversion of new market and segment opportunities.
• Effectiveness of direct and indirect sales channel performance.
• Execution of growth initiatives on time and within plan.
• Market share gains in priority regions and segments.

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Work Location: In person