The Head of Academy Coaching is fundamental to the long-term vision of Norwich City Football Club in the development of the best coaches and players within the Academy.

The successful candidate will be responsible for developing a coach education programme to maximise the development potential of each coach within the Academy. The role will involve supporting the development of the Phase specific Coaching Curriculums and procedures in relation the Club philosophy across the Player Performance Pathway, maintaining the blueprint for the technical development of players.

Key tasks/responsibilities include, but are not limited to:

Develop a Norwich City Coach Competency Framework (CCF), including but not limited to designing set of competencies, adaptive framework, implementation of assessment method, creation of individual development plans (IDP), and evidence of how each coach has progressed
Develop a planned CPD programme that meets the needs of each individual as highlighted in each coach development plan
Work with Performance Analysts to provide video evidence to support each Player Performance Review, and produce a visual coaching philosophy for coaches, staff and players to support the Norwich way
Ensure all coaches have documented each session plan prior to delivery of the coaching session, including individual and team key coaching points and learning objectives for each player using the Football Intelligence Platform (FIP)
Implement a standardized format of documenting learning objectives on the FIP to aid the coaches to evaluate coaching sessions
Oversee the coaches to ensure that each coaching session is written in accordance with the individual player and team requirements of the Sprots Science and Medicine teams
Ensure all coaches give appropriate playing opportunities for all players in the YDP, and that evaluation of the players performance is made against their individual aims
Show clear guidance on Player Performance Reviews for each player, involving all multi-disciplinary departments in the process, and link these to the learning outcomes of the Academy Coaching Programme and maintenance on the FIP
Help to identify talented coaches who can work within the Academy framework through liaison with the FA to identify individuals with potential
To act in a manner that supports the Club’s Values of Growth, Integrity, Belonging, Resilience, Pride and Commitment

This is an excellent role for someone equipped with excellent people management skills and a proven track record in the development of coaches and players. The successful candidate will be dedicated to self-improvement and personal development, with a wealth of experience and knowledge of working within the football environment.

All applicants should have the following qualifications:

Degree/Masters/Postgraduate in Coaching
FA Advanced Youth Award
FA Youth Award
Age Specific FA Youth Award
UEFA B Licence
UEFA A Licence
Membership of FA Licenced Coaches Club
EFAIF

Successful candidates will benefit from a comprehensive range of club benefits. This includes (but is not limited to):

Complimentary matchday ticket for home fixtures
25 days annual leave + bank holidays
Enhanced family friendly leave policies
Pension Scheme with Royal London
Enhanced CPD opportunities and structured professional development pathways.
The opportunity to get involved in wider club initiatives through a variety of Working Groups.
A range of wellbeing support, including 24/7 access to a GP for employees and their dependents, as well as access to gyms and exercise classes at both Carrow Road & Avant Training Centre.

Don’t miss out on this fantastic opportunity to join the Canaries, click ‘Apply’ below to become our Head of Academy Coaching!

Closing date: Friday, 25th September 2026

Norwich City Football Club are committed to ensuring equal opportunities are given to all and welcomes applications from all areas of the community regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, marriage and civil partnerships.

Norwich City Football Club is an equal opportunities employer and recognises the importance of safeguarding children and vulnerable adults in the workplace. Please be aware that a criminal disclosure and identity check will be carried out for this post. Engagement will be subject to a satisfactory DBS disclosure.