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Digital Marketing Specialist - Belfast

DEITG is a Best-in-Class technology solutions provider delivering managed IT, cyber security, cloud, and digital transformation services to small and medium-sized businesses across Ireland and Northern Ireland.

With offices in Belfast, Cork, Dublin and Sligo, we provide a true all-island service backed by a passionate team of technology professionals.

For over 18 years, DEITG has helped organisations improve productivity, security, and operational maturity through technology. We are a Microsoft Solutions Partner, an accredited IASME Certification Body, and recognised by Service Leadership as a Best-in-Class managed service provider.

Our approach combines technical excellence, security-first thinking, and outstanding customer service to help organisations get the most from their technology investments.

At DEITG, we don't just support technology. We help businesses use technology as a competitive advantage.

About the Role

We are looking for an ambitious and creative Digital Marketing Specialist to join our Belfast office.

Working directly with the Managing Director, you will help shape and execute DEITG's marketing strategy, refine our market messaging, strengthen our digital presence, and support the growth of new customer opportunities.

This is an exciting opportunity for someone with a marketing qualification and real-world experience who wants to play a key role in building and growing a marketing function from the ground up.

You will have the opportunity to influence:

• Brand positioning
• Service and product messaging
• Website design and content
• SEO and search visibility
• LinkedIn and social media activity
• Marketing campaigns
• Lead generation
• Customer success stories and case studies

The role is ideal for someone who enjoys combining creativity with structure and is interested in technology, business growth, and digital marketing.

Key Responsibilities

Marketing Strategy & Positioning

• Work closely with the Managing Director to refine DEITG's marketing strategy.
• Help define and communicate DEITG's key messages, differentiators, and value proposition.
• Support the development of customer-focused service and solution messaging.
• Research competitors, market trends, and customer needs.

Website & Digital Presence

• Maintain and enhance the DEITG WordPress website.
• Create and update service pages, landing pages, and marketing content.
• Improve website usability, conversion, and customer engagement.
• Ensure content remains current, relevant, and aligned to company objectives.

SEO & Search Marketing

• Develop and implement SEO initiatives.
• Conduct keyword research and content optimisation.
• Monitor search performance and recommend improvements.
• Support SEM and paid advertising campaigns where appropriate.

Content & Social Media

• Create and coordinate marketing content.
• Develop case studies, customer success stories, blogs, guides, and campaigns.
• Manage and grow DEITG's LinkedIn presence.
• Coordinate content calendars and publication schedules.

Lead Generation

• Support the development of targeted marketing campaigns.
• Generate awareness and engagement with prospective customers.
• Assist with lead capture, nurturing, and reporting.
• Work with the wider team to ensure opportunities are progressed effectively.

Reporting & Analytics

• Track marketing activity and campaign results.
• Measure website, SEO, and campaign performance.
• Produce regular reports and recommendations.
• Use data to improve future marketing initiatives.

What We're Looking For

Essential

• Marketing, Business, Communications, or related degree.
• 2-3 years Business to Business marketing experience.
• Strong written and verbal communication skills.
• WordPress experience.
• SEO knowledge and experience.
• Good organisational and project coordination skills.
• Experience creating content for websites and social platforms.
• Positive, proactive and self-motivated attitude.
• Ability to translate technical concepts into simple business language.

Desirable

• Google Analytics experience.
• LinkedIn campaign experience.
• Experience with CRM platforms.
• Experience working in technology, IT, SaaS, cyber security, or professional services environments.
• Graphic design or video editing skills.

What Success Looks Like

Within your first 12 months you will help:

✅ Define and refine DEITG's market messaging

✅ Improve our digital presence

✅ Deliver a modernised website experience

✅ Establish a consistent content marketing programme

✅ Improve SEO visibility

✅ Generate measurable marketing-qualified leads

✅ Build the marketing foundations required to support future sales growth

Why Join DEITG?

• Be part of a growing technology business with ambitious growth plans.
• Work directly with senior leadership.
• Opportunity to shape and build a marketing function.
• Structured career progression.
• Exposure to marketing, technology, cyber security, and business strategy.
• Supportive and collaborative team environment.
• Great Place to Work certified culture.

Important Details

Role: Digital Marketing Specialist
Location: Belfast Office (Office Based)
Work Location: In person

Salary: £30,000 - £35,000 depending on experience

Job Type: Full-Time Permanent

Job Type: Full-time

Pay: £30,000.00-£35,000.00 per year

Work Location: In person