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Social Media and Content Creator
Social Media and Content Creator
Job details
Full job description
Social Media & Content Creator
Everyman Driving Experiences
Are you passionate about social media, photography, videography and creating content that gets people talking?
Everyman Driving Experiences is looking for a creative, proactive and hands-on Social Media & Content Creator to take ownership of our TikTok and Instagram channels, bringing our incredible cars, driving experiences and events to life through engaging digital content.
This is an opportunity for someone who loves being behind the camera as much as being behind the scenes of social media. From filming supercars and capturing unforgettable customer moments to editing engaging Reels, creating eye-catching graphics and spotting the next big trend, you’ll take ideas from concept to publication.
We’re looking for someone who can work independently, think creatively and manage the entire content creation process, while ensuring everything we publish reflects our brand and supports our wider marketing goals.
If you know what makes great social content, enjoy getting hands-on with a camera and can turn creative ideas into content that delivers results, we’d love to hear from you.
The Role
You’ll take day-to-day ownership of Everyman Driving Experiences’ social media presence, creating a consistent, engaging and recognisable brand across TikTok and Instagram.
You’ll be responsible for planning, filming, photographing, editing, designing, scheduling and publishing content, ensuring our channels remain active, relevant and aligned with our marketing priorities.
This is a hands-on creative role where you’ll have the freedom to develop ideas, experiment with new formats and capture the excitement of our experiences, from the roar of the engines to the reactions of customers getting behind the wheel.
Key Responsibilities
Social Media Management
- Take full ownership of the day-to-day management of our TikTok and Instagram channels.
- Plan and maintain a forward-looking content calendar, ensuring a consistent and reliable posting schedule.
- Create, schedule and publish engaging content across Reels, TikToks, Stories, carousels and other relevant formats.
- Monitor social media trends, trending sounds, platform updates and audience behaviour, adapting relevant opportunities to suit our brand.
- Engage with our online audience and help build an active, recognisable community around Everyman Driving Experiences.
- Monitor content performance, analyse insights and use results to improve reach, engagement, audience growth and website traffic.
Photography, Videography & Content Creation
- Independently plan, film and photograph our cars, driving experiences, customers, instructors, events and behind-the-scenes activity.
- Produce high-quality short-form video content from concept through to filming, editing and final publication.
- Capture exciting, authentic moments that showcase the emotion, atmosphere and thrill of our driving experiences.
- Create engaging video concepts, including trend-led content, storytelling, promotional videos and spontaneous event coverage.
- Edit footage using tools such as CapCut, Adobe Premiere Pro, Canva Pro or equivalent software.
- Add captions, music, graphics, transitions and other creative elements to produce polished, platform-appropriate content.
- Confidently capture content in live event environments, identifying opportunities for spontaneous videos, customer reactions and shareable moments.
Graphic Design & Brand Consistency
- Use Canva Pro confidently to create branded social media graphics, promotional materials, Stories, carousels, thumbnails and reusable templates.
- Maintain a consistent visual identity across all social media content.
- Ensure all photography, video and graphics are high-quality, engaging and aligned with brand guidelines.
- Organise and maintain a searchable library of photographs, video footage, graphics and completed content assets for future use.
Marketing & Commercial Performance
- Develop creative content that raises awareness of our driving experiences and inspires people to find out more.
- Support marketing campaigns, seasonal promotions, events, product launches and key business priorities.
- Balance entertaining, trend-led content with posts that showcase our experiences and encourage enquiries and bookings.
- Use performance insights to understand what resonates with our audience and identify opportunities to improve results.
- Work proactively with the wider team to turn business objectives into compelling social media content.
Essential Skills & Experience
We’re looking for a creative individual who is confident managing social media independently and producing content from start to finish.
You’ll ideally have:
- Experience managing or creating content for TikTok and Instagram, personally or professionally.
- Strong photography and videography skills, with a good eye for composition, lighting, framing and detail.
- The ability to independently film, edit and produce engaging short-form videos.
- Practical experience using Canva Pro to create high-quality, branded graphics.
- Confidence using CapCut, Adobe Premiere Pro or equivalent video-editing software.
- A good understanding of Reels, TikToks, Stories, social media trends and platform-specific content formats.
- Strong organisational skills and the ability to plan ahead, manage deadlines and maintain a consistent publishing schedule.
- A proactive, creative mindset, with the confidence to generate ideas and take ownership of projects.
- Excellent attention to detail and an understanding of brand consistency.
- The ability to work independently, adapt quickly and capture content in busy, fast-moving environments.
A creative portfolio is essential. We want to see examples of your photography, videography, edited videos, social media graphics and published content that demonstrate your creativity and practical ability.
What Will Make You Stand Out?
- Experience growing social media channels and improving engagement through an effective content strategy.
- Examples of Reels or TikToks that have achieved strong reach, views, shares or engagement.
- Experience creating content for automotive, lifestyle, leisure, events, hospitality or experience-led brands.
- An understanding of how social media content can support website traffic, enquiries and sales.
- Confidence appearing on camera or directing others when a concept calls for it.
- An instinct for identifying trends early and adapting them creatively rather than simply copying what others are doing.
- A genuine interest in cars, driving experiences, motorsport or automotive culture.
What Success Looks Like
Success in this role is about more than the occasional viral video. You’ll help build a consistent, engaging and commercially effective social media presence that:
- Grows brand awareness and attracts new audiences.
- Produces high-quality, recognisable and engaging content.
- Builds a strong and active social media community.
- Increases interest in our driving experiences.
- Supports website visits, enquiries and bookings.
- Uses performance data and creative experimentation to continually improve results.
Who You Are
You’re creative, organised, enthusiastic and full of ideas. You enjoy taking initiative, getting out with a camera and finding new ways to tell a story through video and photography.
You don’t need to be told what to post every day. You can identify opportunities, plan content in advance, work independently and take responsibility for delivering finished, ready-to-publish content.
Most importantly, you understand that great social media combines creativity, consistency and commercial awareness.
Pay: £28,000.00-£30,000.00 per year
Work Location: In person