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Role Purpose: The Digital Marketing Executive will be responsible for developing, executing, and optimising the digital marketing strategy across the S&W Wholesale and Nearby brand portfolio. The role will own digital channels, content creation, paid media activity, website performance, reporting, and retailer engagement initiatives to drive brand awareness, customer engagement, lead generation, and business growth.

Accountable to: Brand Marketing Manager

Key Relationships: Marketing Team, Independent Retailers, Trading team, Sales team, Department managers, suppliers, B2B, B2C

About you

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field, or an equivalent combination of education and experience.
• 3+ years of experience in digital marketing, campaign management, marketing communications, or a related marketing role.
• Proven experience developing and executing digital strategies and integrated marketing campaigns.
• Proven experience in budget management and spending effectively on digital marketing to achieve business objectives
• Strong writing, editing, proofreading, and content development skills, with the ability to translate concepts into engaging marketing content.
• Project management and organisational skills, with the ability to manage multiple priorities and deadlines simultaneously.
• Proven ability to collaborate effectively across cross-functional teams, including digital marketing, creative and product marketing

Digital Marketing & Content

· Own and execute the digital marketing strategy across Nearby NI, Nearby Ireland, and S&W Wholesale digital channels.

· Manage and grow brand presence across Facebook, Instagram, TikTok, WhatsApp Business, LinkedIn and emerging platforms.

· Create or Manage engaging content tasks including video, photography, graphics, blogs, website content, email marketing and retailer communications.

· Develop and maintain monthly content calendars aligned to promotional activity, brand campaigns, seasonal events, and business objectives.

· Ensure brand consistency across all digital touchpoints.

· Work closely with internal teams and external creative partners to deliver high-quality marketing assets.

· Support campaign planning and activation, including influencer partnerships, local store events, competitions, retailer engagement initiatives, and promotional activity.

· Manage website content and support ongoing website development and optimisation.

· Identify emerging social media trends, content opportunities and best practices to enhance audience engagement.

Paid Media

• Plan, implement and optimise paid advertising campaigns across Meta and TikTok.
• Manage campaign budgets to maximise return on investment.
• Continuously test audience targeting, creative assets, messaging, and landing pages to improve performance.
• Monitor campaign results and recommend optimisation opportunities.
• Support lead generation initiatives for retailer recruitment and business development objectives.
• Work closely with our PPC parters to develop and enhance paid marketing activity

Reporting & Analytics

• Own digital performance reporting across all channels.
• Monitor and report on key metrics including audience growth, engagement, website traffic, lead generation, reach, impressions, and campaign effectiveness.
• Utilise Google Analytics 4 and Meta Business Suite to identify insights and opportunities.
• Produce monthly performance reports with clear benchmarks, recommendations and actions.
• Track competitor activity, emerging trends, customer feedback and industry developments.

Desirable

• Experience using ADOBE EXPRESS or CANVA.
• Experience liaising with PPC, Design, Influencer Talent or Content Agencies
• Experience working with influencer marketing campaigns.
• Experience with email marketing platforms.
• Photography and videography experience to produce in house content.
• Experience within FMCG, retail, or an equivalent fast paced environment.

Benefits:

• Company events
• Company pension
• Employee discount
• Health & wellbeing programme
• Life insurance
• Work from home

Work Location: Hybrid remote in Newry BT35