Video jobs in Tavistock

A Social Media Specialist with marketing skills is a professional responsible for creating, curating, and managing content across various social media platforms while integrating marketing strategies to meet business goals. This role combines creative content creation, data analysis, and digital marketing expertise to build and engage online communities, enhance brand awareness, and drive conversions. Below are some key responsibilities and skills associated with this role:

Key Responsibilities:

• Content Creation & Curation:
• Develop and curate engaging content (images, videos, blogs, etc.) tailored to different social platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
• Ensure consistency of brand voice and message across all social media channels.
• Social Media Strategy Development:
• Design and execute social media campaigns aligned with marketing goals and target audience.
• Create content calendars and plan campaigns in advance, optimizing posting times for maximum engagement.
• Audience Engagement:
• Respond to comments, messages, and direct inquiries in a timely and professional manner.
• Engage with followers, initiate discussions, and build an online community around the brand.
• Marketing Integration:
• Work closely with marketing teams to integrate social media efforts with larger marketing strategies (email marketing, paid ads, etc.).
• Implement SEO best practices to increase visibility and engagement.
• Data Analysis & Reporting:
• Track key metrics (likes, shares, comments, website traffic, etc.) to measure the success of campaigns.
• Use social media analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite) to assess performance and adjust strategies.
• Provide insights to improve future campaigns and optimize ROI.
• Paid Advertising:
• Manage paid social media campaigns (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads).
• Set budgets, track ad performance, and optimize campaigns to achieve marketing objectives (lead generation, sales, brand awareness).
• Trend Monitoring:
• Stay up to date with industry trends, platform updates, and emerging social media tools to ensure the brand remains innovative.
• Collaboration:
• Work with other departments (PR, customer service, sales) to align social media efforts with overall business objectives.

Essential Skills:

• Social Media Management Tools:
• Proficiency in platforms like Hootsuite, Buffer, Sprout Social, and scheduling tools like Later or Planoly.
• Digital Marketing Knowledge:
• Strong understanding of SEO, SEM, email marketing, and how social media fits into the broader digital marketing strategy.
• Content Creation and Design:
• Ability to create compelling visuals (using tools like Canva, Adobe Spark) and video content (using platforms like Adobe Premiere, Final Cut Pro, or mobile video editors).
• Communication and Writing:
• Strong writing skills to craft engaging posts, captions, and responses.
• Adaptability in tone and voice depending on platform and audience.
• Analytical Mindset:
• Ability to analyze data and generate reports on social media performance, providing actionable insights.
• Paid Media Knowledge:
• Experience running social media advertising campaigns and optimizing ad spend.
• Trend Awareness:
• Ability to spot trends and incorporate them into your content and strategy in a timely manner.
• Customer-Centric Focus:
• Prioritizing the needs of the audience, maintaining a customer-first approach in all interactions.

Qualifications and Experience:

• A degree in marketing, communications, or a related field.
• Previous experience in a social media or digital marketing role.
• Familiarity with platforms like Facebook Business Manager, Twitter Ads, and LinkedIn Campaign Manager.
• Certification in social media or digital marketing (e.g., HubSpot, Google Analytics).

In summary, a Social Media Specialist with marketing skills plays a crucial role in building a brand's online presence, driving engagement, and converting followers into customers by combining creative content with strategic marketing initiatives.

Job Types: Full-time, Part-time

Pay: From £5,000.00 per month

Expected hours: 9 per week

Education:

• Diploma of Higher Education (preferred)

Experience:

• Social media marketing: 1 year (required)
• social media: 1 year (required)